FIT Radio
IndustryEntertainment, software, health and fitness
Founded2011
Websitefitradio.com

FIT Radio is an American Internet radio provider based in Atlanta and a mobile app that plays continuous music mixes of various genres engineered by DJs. The streaming media content is delivered to users' computers and smartphones. The app is geared towards people who want to listen to high-energy music while they work out.[1] Musical genres include Top 40, hip hop, indie rock, dubstep and house. Through the interface, users can see what artists and songs make up each mix, and they can also bypass songs and mixes entirely.

History

The app was officially launched on June 4, 2011, and is comparable to other Internet providers Pandora and Spotify, though FIT Radio is geared towards a target demographic of people who work out and fitness enthusiasts. The mixes that the app comprises maintain consistent BPM (beats per minute) designed to sustain a high level of energy in both the music and the listeners.[2] According to Self magazine, Costas Karageorghis, music and exercise researcher and author of Inside Sport Psychology, states that workout music that maintains a steady BPM in a range of 120–140 is ideal to keep listeners perpetually motivated throughout a workout and that the mixes from FIT Radio fall within that range.[3] The app has a free option and is accessible through FITradio.com,[4] or through app stores for mobile platforms such as the iPhone and Android.[5][6] Potential users can also try FIT Radio for 30 days free. FIT Radio also has a premium feature that allows users unlimited access for one year. [7] Once downloaded, users can share mixes through social networking sites Facebook and Twitter. The app streams its content, and does not take up significant room on users' mobile devices. The premium version of FIT Radio is commercial-free.[8] According to an article published by Forbes, FIT Radio has over 500,000 registered users as of May 2013.[2]

Features

Genres

As of September 2013, FIT Radio features dozens of different genres of high-energy music. Each genre contains multiple musical mixes that users can access. Subscribers to FIT Radio have the ability to see what tracks each mix comprises, as well as to "jump" from one mix to another.[9] The genres of FIT Radio earned the app the title "Pandora for Gym Rats" by social media news website Mashable.[10]

Stations

In addition to the genres option, FIT Radio allows users to pick between DJ-engineered stations. Various playlists are designed for different style of workouts, such as 5K, Zumba, and Gym/aerobic exercise. Red Frog Events, including Warrior Dash, and Beach Dash.[11] According to Cosmopolitan UK, stations are updated on a daily basis by over 100 DJs who contribute their mixes to the app.[12]

Favorites

While, unlike Pandora, the app does not have a search option that enables users to locate a specific song title, with the "Favorites" feature, listeners of FIT Radio can select specific tracks, DJs, mixes, and playlists to favorite.[13]

Press

Forbes Magazine contributor Darren Heitner authored a piece on FIT Radio, entitled "Music Streaming Service Supplies Upbeat Playlists For The Fitness Freak." In the article, he addresses how FIT Radio separates itself from its music-based competitors, stating, "But what really differentiates FIT Radio from Pandora’s workout station or a Spotify playlist crafted per the user’s preference? It is all in maintaining a consistent BPM (beat per minute) to keep the music’s energy level up, which translates to great workout music. "The piece was published in the Sportsmoney section of Forbes on May 25, 2013.[14]

References

  1. ↑ Markton, Ben. "FIT Radio Workout Music". 14 June 2013. Download.com. Retrieved 26 September 2013.
  2. 1 2 Heitner, Darren (25 May 2013). "Music Streaming Service Supplies Upbeat Playlists For The Fitness Freak." Forbes. Retrieved 24 June 2013.
  3. ↑ Hill, Brittany (21 May 2013). "FIT Radio Creates Perfect Playlists for Whipping Yourself into Summer Shape". 21 May 2013. Self. Retrieved 26 September 2013.
  4. ↑ "FITradio.com". Retrieved 22 October 2012.
  5. ↑ "FIT Radio for iPhone, iPod touch, and iPad on the Apple iTunes Store". iTunes Store. Apple Inc. Retrieved 31 October 2012.
  6. ↑ "The Moment You've Been Waiting for is Almost Here: The New FIT Radio App". Archived from the original on 9 May 2012. Retrieved 22 October 2012.
  7. ↑ Broida, Rick. "Fit Radio streams up-tempo tunes to motivate your workout". 14 May 2013. CNET. Retrieved 26 September 2013.
  8. ↑ Katherine, Cory (January 29, 2012). "Music Monday- 'Free is Better Edition". Resonant Heath. Archived from the original on 13 April 2013. Retrieved 31 October 2012.
  9. ↑ "FIT Radio Genres". Retrieved 26 October 2012.
  10. ↑ Haberman, Stephanie (December 23, 2011). "7 Cool Projects and Apps We Learned about from the Mashable Awards". Mashable. Retrieved 31 October 2012.
  11. ↑ "FIT Radio Stations". FIT Radio. Retrieved 31 October 2012.
  12. ↑ Fletcher, Becky. "FIT Radio: the fitness app you NEED in your life". 25 September 2013. Cosmopolitan. Archived from the original on 4 October 2013. Retrieved 26 September 2013.
  13. ↑ "Tutorial". FIT Radio. Retrieved 31 October 2012.
  14. ↑ Heitner, Darren. "Music Streaming Service Supplies Upbeat Playlists for the Fitness Freak". Forbes Magazine. Retrieved 30 August 2013.
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