Fatim-Zahra Ammor
Minister of Tourism, Handicrafts and Social Economy
Assumed office
7 October 2021
Prime MinisterAziz Akhannouch
Preceded byNadia Fettah Alaoui
Personal details
Born1967 (age 56–57)
Rabat, Morocco
CitizenshipMoroccan
Political partyNational Rally of Independents
EducationEngineer and Business Administration

Fatim-Zahra Ammor or Fatima-Zahra Ammor (born 1967) is a Moroccan engineer, consultant and politician.[1] She has been, since October 7, 2021, the current Minister of Tourism, Handicrafts and Social and Solidarity Economy of Morocco.[2]

Early life and education

Fatim-Zahra Ammor was born in Rabat in 1967 into a family of intellectuals. Her father is a banker and her mother a novelist.[1] After completing her high school studies at Lycée Lyautey in Casablanca, she flew to France for preparatory classes, then joined the National School of Advanced Techniques in Paris (ENSTA Paris), where she earned her engineering degree in 1991.[3]

Professional career

Returning to Morocco in 1992, she began her professional career in Marketing at Procter & Gamble before joining the Moroccan Akwa Group in 2001 as a Marketing Director and member of the executive committee where she successfully built about twenty strong brands.[4] During this period, alongside Aziz Akhannouch, she directed the Timitar, festival of World Music in Morocco in Agadir, with the purpose of repositioning the City of Agadir as a cultural destination [5] In 2012, she began counselling executives in marketing and business development, allowing her to lead many international events on behalf of public institutions Assises de l'Agriculture, Salon du Cheval, Berlin Green Week, etc.[6] In 2014, she was appointed General Commissioner of the Milan Universal Exhibition (Expo Milano 2015) by King Mohammed VI. Under her leadership, the Moroccan pavilion was the 5th most visited of the Exhibition by welcoming 3 million visitors in 6 months [7] In 2021, she joined the board of directors of the Société des Boissons du Maroc, a subsidiary of the Castel Group.[8]

Political career

Being a member of the RNI party (National Rally of Independents), she joined the government led by Aziz Akhannouch as Minister of Tourism, Handicrafts and the Social and Solidarity Economy in the government's effort to end the post-Covid-19 crisis and relaunch Moroccan tourism, a key contributor to the Moroccan economy.[9]

On 7 October 2021, she was appointed as the Minister of Tourism, Handicrafts and Social Economy by King Mohammed VI in the cabinet of Aziz Akhannouch, succeeding previous minister Nadia Fettah Alaoui.[10] Tourism in Morocco is a major source of income and foreign currency for the country, and she has been entrusted to re-activate it following the COVID-19 pandemic.[11]

Personal life

Fatim-Zahra is married and a mother of two. Her husband is a senior executive for an international company. She had previously lived in Luxembourg with her husband from 2017 until her entry into government in 2021.[12]

References

  1. 1 2 Islah, Fateh (22 April 2022). "Maroc : une journée avec Fatim-Zahra Ammor, ministre « tout-terrain » du Tourisme – Jeune Afrique". Jeune Afrique (in French). Retrieved 2022-06-18.
  2. ↑ Challenge (7 October 2021). "Qui est Fatim-Zahra Ammor, ministre du Tourisme, de l'Artisanat et de l'Economie sociale et solidaire ?". Challenge (in French). Retrieved 2022-10-03.
  3. ↑ SNRTnews (7 October 2021). "Fatim-Zahra Ammor, une marketeuse à la tête du ministère du Tourisme". www.snrtnews.com (in French). Retrieved 2022-10-08.
  4. ↑ Maison de l’Artisan (7 October 2021). "Nomination de Mme Fatim-Zahra Ammor nouvelle Ministre du Tourisme, de l'Artisanat et de l'Economie Sociale et Solidaire". www.mda.gov.ma (in French). Retrieved 2022-09-08.
  5. ↑ "Fatim-Zahra Ammor, une consultante chevronnée au service du Tourisme". Telquel.ma (in French). Retrieved 2021-10-11.
  6. ↑ News tourisme. "Biographie de Fatim-Zahra Ammor, ministre du Tourisme, de l'Artisanat et de l'Economie sociale et solidaire". www.newstourisme.com (in French). Retrieved 2022-08-14.
  7. ↑ Challenge (22 November 2015). "Elle fait l'actu : Fatim-Zahra Ammor, Commissaire Générale du Pavillon du Maroc à Expo Milano". www.challenge.ma (in French). Retrieved 2022-10-07.
  8. ↑ SBM. "ASSEMBLEE GENERALE MIXTE du 27 Avril 2020". www.boissons-maroc.com (in French). Retrieved 2022-09-07.
  9. ↑ "Qui est Fatim-Zahra Ammor ministre du Tourisme et de l'économie solidaire ?". www.menara.ma. 8 October 2021. Retrieved 2021-10-11.
  10. ↑ "Ministère du tourisme: Passation des pouvoirs entre Fatim-Zahra Ammor et Nadia Fettah Alaoui". L'Economiste (in French). 2021-10-08. Retrieved 2021-10-11.
  11. ↑ Goff, Shaquile. "Fatim-Zahra Ammor appointed Minister of Tourism Handicrafts and Social and Solidarity Economy". www.moroccoworldnews.com. Retrieved 2021-10-11.
  12. ↑ Map. "Mme Fatim-Zahra Ammor, ministre du Tourisme, de l'Artisanat et de l'Economie sociale et solidaire". www?mapnews.ma/ (in French). Retrieved 2022-10-07.
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