Fish in a Bottle Limited
TypePrivate
IndustryInteractive Entertainment
Viral Marketing
Casual Games
Mobile Game
Founded2003
Headquarters,
Area served
Worldwide
Key people
Justin Eames (Managing Director)
Drew Wilkins (Production Director)
Number of employees
25
Websitewww.fishinabottle.com

Fish in a Bottle ltd. (or fishinabottle) is a creative digital agency based in Leamington Spa, United Kingdom specialising in browser game development (including casual games and games based viral marketing), website development and social network design and development. The agency was incorporated in 2003 and has worked for clients in television broadcasting, television production, video games publishing, retail and the public sector including the BBC, Channel 4, ITV, Disney, Leapfrog, Ogilvy & Mather, Turner Broadcasting, Nickelodeon, Barclays, Activision, Ubisoft, and Hat Trick Productions.

Notable work

  • Battle of Britain: 303 Squadron game A browser based game that tells the story of the 303 Squadron commissioned by Channel 4 in conjunction with a television documentary produced by Darlow Smithson Productions. The game was developed using Adobe Flash and was notable for its high production quality and multiplayer technology.
  • BBC Blue Peter Keepy Uppy Produced for BBC Blue Peter to celebrate the 2010 FIFA World Cup. The Adobe Flash browser based game is notable for its motion sensor detection that allows players with a webcam to interact with the game using their bodies rather than a traditional game controller or input device.[1]
  • DJ Hero 2 Mix 2Gether A browser based game viral campaign to market the launch of the video game DJ Hero 2 which was developed by FreeStyleGames and published by Activision. The viral game features music from the game and mix creation and challenge modes through social network facebook that are unique to the viral game.
  • Full English: The Game A four chapter point and click adventure, Full English: The Game featured an original branching script, artwork and engine and was released in advance of the Full English television series as a pilot episode introducing the show's characters and tone.[2]
  • IGGY.net IGGY is an international social network for gifted students. The website facilitates content sharing, debate, and a gamified profile system. It also includes safeguarding and security features due to the nature of the audience.
  • Peppa Pig: Basketball and The New House Browser based soft learning games designed for a preschool audience. The games featured the blending of cutscenes and gameplay to make the experience feel like a unique episode of Peppa Pig.
  • Phineas and Ferb Tower-inator A browser based physics game in which users can both build their own tower as a part of the story mode, and may attempt to destroy other peoples' towers using a variety of projectiles.

Awards and nominations

Award Category Project
Cream Awards (Gold)Website/Online advert/App/GamePhineas and Ferb: Tower-inator browser game for Disney[3]
DADI AwardsFinalist for Best Interactive, Entertainment Website, Game or CampaignDJ Hero Mix 2Gether advergame for Activision[4]
DADI AwardsFinalist for Best Interactive, Entertainment Website, Game or CampaignBattle of Britain:303 Squadron browser game for Channel 4[4]
New Media AgeEffectiveness Awards - Best Use of ViralDJ Hero Mix 2Gether advergame for Activision[5]
BAFTAChildren's Awards – Interactive NominationIn The Night Garden browser games and activities for the BBC[6]
Royal Television Society AwardsWinner Best On Screen GameBattle of Britain:303 Squadron web game for Channel 4[7]
Royal Television Society AwardsNomination Best On Screen GameKeepy Uppy web game for the BBC[7]
Learning On ScreenAwards - General Education Multimedia WinnerTop Teeth web games for the BBC[8]
Garden Media GuildAwards - Website of the Year WinnerGardenersclick.com social network[9]
Garden Media Guild AwardsOnline Media NominationGardenersclick.com social network[10]

References

  1. "Fish in a Bottle behind Blue Peter Keepy Uppy game". Birmingham Post. 23 June 2010. Archived from the original on 21 February 2013. Retrieved 24 July 2015.
  2. "Full English Review". Gamezebo. 1 November 2012. Retrieved 24 July 2015.
  3. "Cream Midlands". Midlands.creamawards.co.uk. Retrieved 24 July 2015.
  4. 1 2 "Dadi Awards". Dadi Awards. Retrieved 24 July 2015.
  5. "The Digitals Landing Page - Festival of Marketing 2015". Nmaawards.co.uk. Archived from the original on 15 September 2012. Retrieved 24 July 2015.
  6. "BAFTA Children's Awards". BAFTA. 11 November 2014. Archived from the original on 29 July 2012. Retrieved 24 July 2015.
  7. 1 2 Archived March 12, 2012, at the Wayback Machine
  8. "Nominations for Learning on Screen Awards 2011 · British Universities Film & Video Council". Bufvc.ac.uk. Retrieved 24 July 2015.
  9. Archived August 5, 2010, at the Wayback Machine
  10. "The Garden Media Guild Online Media Awards 2010". Archived from the original on 31 May 2011. Retrieved 5 July 2011.
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