Folio
Former editorsJoe Hanson (1972–1991)[1]
CategoriesMagazine publishing
FrequencyMonthly
PublisherHanson Publications, Inc. (1972–1988)
Cowles Media Company (1988-1998)
Primedia Inc. (1998–2004)
Red 7 Media (2004–2011)
Access Intelligence (2011–2020)
First issue1972
Final issue2020
CountryUnited States
Websitearchive.foliomag.com

Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry.[2][3][4][5] The magazine was established in 1972 and became known as "the bible of the magazine publishing industry".[6]

Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers.[1]

The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.

Overview

The magazine covered various financial and publishing aspects of the magazine publishing industry.[7] Folio was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.[8] Many stories focused on a particular periodical.

Folio produced two special annual editions:

Publication history

Folio was founded in 1972 by Joe Hanson of Hanson Publications, Inc.[1] Hanson Publications was acquired by Cowles Media Company in 1988,[1] which was then acquired by Primedia Inc. in 1998.[11]

In 2001, under a joint venture, Folio and a group of other trade magazines that reported on the media industry were put under the editorial control of Steven Brill.[12] In 2003, Folio top editor Cable Neuhaus was fired,[13] eventually replaced with Geoff Lewis.[14]

In 2004, Primedia sold Folio and a sister publication, Circulation Management, to a joint venture with Red 7 Media.[15] Red 7 was acquired by Access Intelligence in 2011.[16][17]

Folio ceased print publication in 2020,[18] with the publisher promising to continue to support its other industry activities.[19]

Awards

The Eddie & Ozzie Awards presented awards in various categories:[20][21] The Washington Post's Annie Granatstein received Folio's Top Women in Media 2019 award;[22] The Post and The New York Times received awards in 2020.[23]

References

  1. 1 2 3 4 "Joe Hanson Wins 38th Annual G.D. Crain Award". FOLIO. May 1, 2006. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
  2. 1 2 Philip H. Dougherty (October 3, 1984). "Executives From Folio Acquire Magazine Age". The New York Times.
  3. ↑ Dennis F. Herrick (2012). Media Management in the Age of Giants: Business Dynamics of Journalism. ISBN 978-8-1229-01924.
  4. ↑ "Advertise in the Yale Alumni Magazine". Yale Alumni Magazine. Andrew Solomon won a 2011 gold Eddie award from Folio: magazine.
  5. ↑ Mary H. Munroe (February 2004). "Bibliography (The Academic Publishing Industry: A Story of Merger and Acquisition)".
  6. ↑ "Editor's Notebook". Government Executive. September 1, 1998. Retrieved June 22, 2021.
  7. ↑ William H. Taft (2015). Encyclopedia of Twentieth Century Journalists. ISBN 978-1-1389-26318. told Folio magazine he was concentrating on "long-term strategy" for Newsweek.
  8. ↑ "Trade Publication". Advertising Age. September 15, 2003.
  9. ↑ Folio 400. ISBN 978-9-9968-74277.
  10. ↑ The Folio 400. OCLC 7623562. OCLC Number 7623562
  11. ↑ "McCLATCHY FINDS NEW HOMES FOR COWLES DIVISIONS". NewsInc. January 19, 1998. Retrieved September 11, 2012.
  12. ↑ "Primedia and Brill Media in Joint Venture". The New York Times. January 5, 2001.
  13. ↑ Romenesko, Jim (May 9, 2003). "Dismissed Folio: mag editor "was taken by complete surprise"". Poynter.
  14. ↑ LaPorte, Nicole (July 6, 2003). "Primedia turns Folio over to Lewis: Group editorial director adding to his duties". Variety.
  15. ↑ Kelly, Keith J. (August 13, 2004). "PRIMEDIA OFFLOADS 2 TRADES". New York Post.
  16. ↑ Publishing Executive Staff (February 16, 2011). "Access Intelligence to Acquire Folio Publisher Red 7 Media". Adweek.
  17. ↑ "Red 7 Media Acquired". Access Intelligence (Press release). February 22, 2011.
  18. ↑ "The untimely and sad deaths of Folio: and Publishing Executive Magazine". What's New In Publishing. Retrieved June 21, 2021.
  19. ↑ "Message to Our Folio: Community". FOLIO. July 31, 2020. Archived from the original on April 7, 2022. Retrieved May 5, 2023. Our decision to eliminate regular industry reporting via FOLIO: doesn't mean we are abandoning the FOLIO: community. It only means that we will be serving it in new ways.
  20. ↑ "The 2019 Magazine of the Year Finalists Announced". FOLIO. September 26, 2019. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
  21. ↑ Sukhai, Tabitha (November 1, 2019). "Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala". Archived from the original on March 17, 2021. Retrieved May 5, 2023.
  22. ↑ "The Washington Post's Annie Granatstein named ..." The Washington Post. April 3, 2019.
  23. ↑ "NYT Mag Wins Big at Virtual National Magazine Awards". Folio. May 28, 2020. Archived from the original on August 21, 2020. Retrieved May 5, 2023.
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