Frasers Limited
TypeSubsidiary
IndustryRetail
GenreDepartment store
PredecessorHouse of Fraser
FoundedOctober 2019
FounderMike Ashley
HeadquartersLondon, England, UK
Number of locations
12
Area served
United Kingdom, Ireland
ProductsClothing, footwear, cosmetics, jewellery, perfume, toys
RevenueIncrease £363.5 million (2022)
Increase £142.5 million (2022)
Increase £20.657 million (2022)
ParentFrasers Group
Websitefrasers.com

Frasers is a British department store chain with 12 locations across the United Kingdom and Ireland, part of Frasers Group.

History

It was announced in October 2019 that a new House of Fraser store would open in Wolverhampton's Mander Centre under the name Frasers. It would later open in 2021, this store was described as the "Harrods of the High Street".[1] The store comprises several Frasers Group brands: Sports Direct, Flannels, Evans Cycles, Game and BELONG Game Arena.[2] Several former House of Fraser stores have been converted to the Frasers format since the opening of its Wolverhampton flagship.

In 2023, Frasers launched its own website, frasers.com, after operating out of House of Fraser's website for two years.

In October 2023, Frasers Group CEO Michael Murray said that House of Fraser would completely convert to the Frasers brand over time, and the House of Fraser brand would disappear from the high street.[3]

Current branches

  • Belfast (formerly House of Fraser; opened 2008)
  • Blackpool (opened 2022 in premises previously occupied by Debenhams)
  • Cork (opened 2022)[4]
  • Derby (opened 2022)
  • Derry (opened 2021)
  • Glasgow (formerly McDonalds, Wylie & Lochhead and originally the separate stores of McDonalds and Wylie & Lochhead; acquired 1951 and 1957 respectively, was also formerly known as House of Fraser)
  • Sheffield, Meadowhall (opening TBA 2024)[5]
  • Middlesbrough (formerly Psych and House of Fraser) (opened 2021)
  • Newbridge (opened 2022)
  • Norwich (opened 2005)
  • Rushden, Rushden Lakes formerly House of Fraser; opened 2017)
  • Telford (formerly House of Fraser/Beatties; acquired 2005)
  • Wolverhampton (opened 2021 in premises previously occupied by Debenhams)

References

  1. ↑ "Harrods of the high street? Maybe not, but Mike Ashley's mission could succeed | House of Fraser | The Guardian". amp.theguardian.com. Retrieved 2023-05-31.
  2. ↑ "Frasers". Mander Shopping Centre. Retrieved 2023-05-31.
  3. ↑ Hill, Eloise (2023-10-09). "House of Fraser could vanish from the high street, says boss Michael Murray - Retail Gazette". www.retailgazette.co.uk. Retrieved 2023-10-09.
  4. ↑ Rountree, Sara (2022-11-03). "First look inside Cork's new Frasers as hundreds flock to Mahon Point store". Cork Beo. Retrieved 2022-11-24.
  5. ↑ "Frasers Opening at Meadowhall | Meadowhall Shopping in Sheffield | Shops, Restaurants & Cinema". Meadowhall. Retrieved 2024-01-04.
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