Fred & Eric is a British multidisciplinary creative agency based in London, specialising in animation, illustration and design with an emphasis on mixing traditional craft with modern animation techniques.

The company was founded in March 2011 by former Mr & Mrs Smith Design Ltd employees Jamie Pigram (Head of Production), Sarah Killeen (Managing Director) & Maggie Rogers (Creative Director).

Upon launching, Fred & Eric's branding focused on the ampersand in their logo, using it to show their eagerness for collaboration by inviting other creatives to submit their own ampersands to the Fred & Eric blog every month, regularly reinterpreting the brand marque by doing so.

Since their launch Fred & Eric have received positive press support, appearing on The Campaign Live Website,[1] design blog FormFiftyFive, The Metro newspaper [2] and creative blog, It's Nice That.[3]

In April 2011 one of Fred & Eric's handmade Ampersand Designs appeared on the cover of Design Week Magazine [4] alongside an article profiling the company.

In 2018 Fred & Eric [5] embarked on a major rebrand,[6] revisualising their logo and website.

References

  1. ↑ Campaign Live, Online Breaking News Article, Creative start-up Fred & Eric lands Comic Relief task, 8 March 2011
  2. ↑ "What I Wear: Sarah Killee mixes vintage with on-trend accessories". 20 March 2013.
  3. ↑ "Short but very sweet handmade spot for Channel 4 from Fred & Eric".
  4. ↑ Design Week Magazine. Weekly Publication, features section, Profile: Fred & Eric, 7 April 2011 also posted at mad.co.uk
  5. ↑ https://fredanderic.com
  6. ↑ "Fred & Eric rebrand and launch new website. — Fred & Eric". fredanderic.com. Archived from the original on 2017-04-11.

Further reading


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