FreeCast Inc
TypePrivate
IndustryVideo on demand, Streaming, Internet TV
Founded2011[1]
HeadquartersOrlando, Florida, U.S.
Area served
United States
Key people
  • William Mobley (founder and CEO)
  • Gary Engel (CMO)
[2]
ProductsRabbit TV, SelectTV
Websitefreecast.com

FreeCast, Inc. is an American digital media distribution company headquartered in Orlando, Florida.[3] The company offers streaming media accessible via web browsers.[4]

History

FreeCast was founded in 2011 by William Mobley, who also serves as the CEO of the company.[5] In its early years, FreeCast operated as a search engine for web video content, actively locating and categorizing a significant volume of new videos daily across 5000 categorized channels.[6] Additionally, the company introduced a Facebook app that allowed users to watch video programming directly from their Facebook page.[7]

Primary product of the company is Rabbit TV, which is a web-based virtual library of entertainment media created in collaboration with A. J. Khubani's company, Telebrands.[8] In 2012, the company, in partnership with Telebrands, transformed its service into a physical device known as Rabbit TV. This product was subsequently sold through major U.S. retailers in the form of a USB stick, providing users with access to a web-based guide interface.[9]

Rabbit TV functions by aggregating links to various digital media sources, including TV shows, news broadcasts, live sporting events, movies, music, and radio stations.[10][11] Following the achievement of one million paid subscribers, FreeCast announced plans for further Rabbit TV development, including enhancements such as increased social media integration, compatibility with multiple devices, and the introduction of a la carte programming packages.[12]

References

  1. ↑ "About Us". Freecast. Archived from the original on December 21, 2013. Retrieved December 12, 2013.
  2. ↑ Kasule, Melissa (2023-05-02). "FreeCast hires former WBD exec Gary Engel". Digital TV Europe. Retrieved 2023-11-27.
  3. ↑ Winslow, George (2023-08-10). "FreeCast Begins Selling Whole-Home OTT/OTA Solution". TVTechnology. Retrieved 2023-11-27.
  4. ↑ "Television Declining Rapidly As Shift To Online Entertainment Consumption Grows". Singularity Hub. 8 January 2013. Retrieved December 12, 2013.
  5. ↑ O'Halloran, Joseph (2017-04-26). "NAB 2017: FreeCast focuses on ATSC 3.0 opportunity". www.rapidtvnews.com. Retrieved 2023-11-27.
  6. ↑ "FreeCast appoints Engel as CMO". Advanced Television. 2023-05-02. Retrieved 2023-11-27.
  7. ↑ "FreeCast.com wrapping up deal with Facebook on Web TV program guide". Connected Planet. Archived from the original on November 30, 2013. Retrieved December 12, 2013.
  8. ↑ Snider, Mike. "Cutting the Cord: Rabbit TV brings free streaming video to Facebook". USA TODAY. Retrieved 2023-11-27.
  9. ↑ "The Rabbit TV, considered". CNNMoney. Retrieved December 12, 2013.
  10. ↑ "Rabbit TV: Real Deal or Swift Swindle?". Digital Trends. Retrieved December 12, 2013.
  11. ↑ "What is Rabbit TV? We Go Hands-On To Give You The Answer". Digital Trends. 2018-02-16. Retrieved 2023-11-27.
  12. ↑ "FreeCast's Rabbit TV Takes Web TV To The Next Level". TheStreet. Retrieved December 12, 2013.
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