Gabe McDonough is a music and branding professional and musician. He is currently Executive Producer at MAS - Music and Strategy and has previously lead the music departments of advertising agencies TBWA\Media Arts Lab, Leo Burnett and DDB Chicago. He was a Governor of the Chicago Chapter of the Recording Academy from 2011 until 2016.
Early life
McDonough is a graduate of Wilfrid Laurier University in Waterloo, Ontario.
Career
In the worlds of music and branding/advertising, McDonough is "seen as a savvy translator between the creative and corporate sides."[1]
In 2009, Adweek recognized McDonough’s use of Os Mutantes song "A Minha Menina" in a McDonald’s commercial as being one of the five best ad songs of all time.[2] By including song "Lights Out" in Bud Light Lime commercials, music artist Santigold was catapulted to fame.[3] McDonough won the 2013 Midem Marketing Competition award for Best Music Placement in a TV Commercial/Ad.[4]
McDonough has played bass in several bands, including the London-based Piano Magic, Füxa, Boas, and The Chicago Stone Lightning Band.
References
- ↑ "How Selling Out Saved Indie Rock". BuzzFeed.
- ↑ "The 5 Worst (and Best) Ad Songs of All Time". www.adweek.com. Archived from the original on 2009-06-06.
- ↑ http://adage.com/songsforsoap/post?article_id=126941
- ↑ "#MIDEM 2013 Music Marketing Competition Winners". 29 January 2013.
External links
- https://www.buzzfeed.com/jessicahopper/how-selling-out-saved-indie-rock
- http://www.billboard.com/biz/articles/news/branding/5720736/advertising-week-how-four-key-agency-music-supervisors-find-the?page=0%2C1
- http://www.billboard.com/biz/articles/news/1084335/40-under-40-gabe-mcdonough
- http://www.pastemagazine.com/articles/2010/01/the-artful-dodgers-santigold-vampire-weekend.html
- http://chicago.timeout.com/articles/features/84037/ddbs-gabe-mcdonough-advertising-music-producer#ixzz0j6iqqnaW