Gardenista
Type of site
Outdoor & Garden Design
Available inEnglish
FoundedMay 22, 2011 (2011-05-22)
Headquarters
New York, New York
,
U.S.
OwnerRemodelista LLC
Founder(s)Julie Carlson, Michelle Slatalla
EditorFan Winston
Key peopleJosh Groves (CEO)
URLhttps://www.gardenista.com/
Current statusActive

Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012.[1][2] The company is based in New York City.

History

Gardenista, originally a section of Remodelista, was launched as an independent website on May 22, 2012 under the ownership of SAY Media with New York Times columnist Michelle Slatalla as Editor-in-Chief.[3][4] Gardenista launched as a part of SAY Media's "Living channels", which at the time of launch was reportedly reaching 34 million consumers in the U.S. per month.[5]

In 2015, Julie Carlson, Founder and Editor-in-Chief of parent website Remodelista and husband Josh Groves bought Gardenista and Remodelista from SAY Media for an undisclosed amount.[6]

In 2016, Gardenista and Remodelista was acquired by Realtor.com, operated by the News Corporation subsidiary Move, Inc. At the time of sale, the two sites reportedly received 1.5 million readers per month.[7]

In June 2019, Gardenista announced that it's once again independently owned along with sister sites Remodelista and Organized Home after three years as part of News Corporation subsidiary Realtor.com. According to the announcement, the transition was due to a strategy restructure following Realtor.com's $210 million acquisition of real-estate leads generation platform OpCity.[8][9] Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month.[10] Shortly after the deal Michelle Slatalla stepped down as Editor-in-Chief and was replaced by Fan Winston.[11][12]

Site features

Gardenista is a "Sourcebook For Cultivated Outdoor Living", which includes how-to content, DIY posts and guides on garden design. SAY Media said at launch it aims to offer suggestions for the best new gardening tools and outdoor products, from garden furniture to house numbers and paint colors for the exterior, and will showcase beautiful garden destinations all over the world.[5]

Similar to its parent website Remodelista, Gardenista has an invitation-only directory of landscape architects, landscape designers, and other outdoor design professionals, as well as an annual “Considered Design Awards” contest.[13] Guest judges for Gardenista’s Considered Design Awards have included Sheila Bridges and Deborah Needleman.[14][15]

Gardenista also has a shop that curates an assortment of products including editor favorites, garden-related tools, as well as a catalogue of plants and seeds. All items are ordered from Gardenista suppliers.[16][17]

Gardenista’s Instagram account received recognition from The Irish Times as one of the Eight Best Instagram Gardeners to Follow in 2018.[18]

Books

In October 2016, Gardenista: The Definitive Guide to Outdoor Spaces (ISBN 978-1579656522), written by Michelle Slatalla with photography by Matthew Williams, was published by Artisan.[19][20][21] The book includes features on 13 gardens (including that of Slatalla), case studies on classic gardening trends, 100 favorite every-day gardening objects, and tips for home gardeners.[22][23][24][25]

References

  1. ↑ Cannell, Michael (2012-06-06). "Gardenista Looks to Demystify the Backyard". The New York Times. ISSN 0362-4331. Retrieved 2018-06-09.
  2. ↑ "Behind Realtor.com's Remodelista-Gardenista acquisition". www.editoratlarge.com. Retrieved 2018-06-09.
  3. ↑ "Taking Its Design Eye Outside", New York Times 2012-06-06
  4. ↑ "SAY Media Launches Gardenista, New Outdoor Living Web Property", BusinessWire 2012-05-22
  5. 1 2 "Gardenista: The Sourcebook For Cultivated Outdoor Living", Say Daily 2012-05-22
  6. ↑ "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders", TechCrunch 2015-02-05
  7. ↑ "Behind Realtor.com's Remodelista-Gardenista acquisition", Business of Home 2016-07-15
  8. ↑ "Austin real estate startup Opcity to be acquired for $210 million", Statesman 2018-08-30
  9. ↑ "Real Estate Lead Evolution: Fall Out at Realtor.com", Revaluate 2019-06-10
  10. ↑ "To Our Readers: Remodelista Update", Remodelista 2019-06-01
  11. ↑ "Farewell Michelle: Changes at Gardenista", Remodelista 2019-06-15
  12. ↑ "Gardenista - Editorial Team", Gardenista 2020-01-25
  13. ↑ "Find a Landscape Architecture or Design Firm on Gardenista". Gardenista. Retrieved 2018-06-09.
  14. ↑ "Remodelista and Gardenista Launch 2017 Considered Design Awards Contest". Media | Move, Inc. Retrieved 2018-06-09.
  15. ↑ Remodelista. "Remodelista and Gardenista Announce Winners of 2017 Considered Design Awards". www.prnewswire.com. Retrieved 2018-06-09.
  16. ↑ "Product Catalog on Gardenista - Shop Our Picks". Gardenista. Retrieved 2018-06-09.
  17. ↑ "Plants & Seeds - Curated Collection from Gardenista". Gardenista. Retrieved 2018-06-09.
  18. ↑ "Eight of the best Instagram gardeners to follow in 2018". The Irish Times. Retrieved 2018-06-09.
  19. ↑ "Nonfiction Book Review: Gardenista: The Definitive Guide to Stylish Outdoor Spaces by Michelle Slatalla ISBN 978-1-57965-652-2". PublishersWeekly.com. Retrieved 2018-06-09.
  20. ↑ "Great Outdoors: Landscapes, Both Natural and Created by Human Hands". The New York Times. 2016-12-01. ISSN 0362-4331. Retrieved 2018-06-09.
  21. ↑ Boone, Lisa (2016-12-05). "14 great coffee-table books to give as gifts to your favorite design enthusiast". latimes.com. Retrieved 2018-06-09.
  22. ↑ Slatalla, Michelle (2016-10-03). "How I Created My Very First Garden From Scratch". The New York Times. ISSN 0362-4331. Retrieved 2018-06-09.
  23. ↑ "Gardenista". www.goodreads.com. Retrieved 2018-06-09.
  24. ↑ "4 New Gardening Books for Spring". Food & Wine. Retrieved 2018-06-09.
  25. ↑ Perrone, Jane (2016-12-01). "The best gardening books of 2016". the Guardian. Retrieved 2018-06-09.
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