Glassface | |
|---|---|
| Born | Josh Goldenberg |
| Known for | Music video directing, VFX editing |
Glassface, also known as Josh Goldenberg, is an American multi-disciplinary artist.
He is known primarily for his directorial and editing work in music videos and commercials. Notable credits include the music videos for "U Guessed It" by OG Maco, and "One Night" by Lil Yachty.
Early life
Goldenberg was born in a small town in upstate New York.
He took an early interest in hip-hop, which he credits to being raised by a jazz guitarist for a father and speech therapist for a mother. He studied electronic media, arts, and communication in college. Shortly after graduating, Goldenberg moved to New York City and worked in graphic design and branding for advertising agencies, which he found “dry”.[1]
Career
Seeking a creative outlet alongside his work in advertising, Goldenberg did video work and promotional materials for hip-hop artists including Flatbush Zombies and Schoolboy Q. Goldenberg began directing music videos under the name ‘Glassface’.[2]
Music videos
In 2013, Goldenberg formed the directorial team GoldRush, composed of him and producer Rahil Ashruff. Alongside Ashruff, he shot music videos for various up-and-coming hip-hop musicians including Ab-Soul, Rome Fortune, and OG Maco.[2][3]
In 2014, Glassface gained notoriety with the release of the music video for OG Maco’s debut single "U Guessed It". The video went viral, attaining over 73M views on YouTube and going as far as to be included on Rolling Stone’s list of the top 10 best music videos of that year.[4][5]
The success of "U Guessed It" gained the attention of Lil Yachty, who reached out to Glassface via Twitter. This resulted in a collaboration between Lil Yachty and GoldRush on the video for "One Night", the lead single off of Yachty’s debut mixtape Lil Boat (2016).
The music video for "1 Night" was shot with the intent of creating an effect of “sensory overload”, full of “very meme-able and GIF-able material.”[6] GoldRush was given near complete creative freedom on the project. The resulting video was another viral hit, having received over 131 million views on Lil Yachty’s YouTube channel as of 2023.[7] Following "One Night", Glassface is credited on the videos for Lil Yachty's songs "66 (ft. Trippie Redd)", "Boom (ft. Ugly God)", and "Forever Young".
Glassface received a platinum plaque from the RIAA for his work on "One Night".[8]
In 2019, he directed and edited the music video for "Jacques" by Tove Lo and Jax Jones.[9]
Music branding and artwork
Glassface worked extensively with Ms. Lauryn Hill on branding and merch for her 2015 Small Axe Tour, as well as her 2016 Diaspora Calling Tour. He created the artwork Ms. Lauryn Hill’s 2016 release “Rebel / I Find It Hard To Say (Version)”.[10]
Glassface worked with Kid Cudi to create the cover art for the debut single “Porsche Topless” off of Kid Cudi’s upcoming record Insano, his 9th studio album. In 2023, Kid Cudi revealed cover artwork Insano, with covers by Glassface and KAWS.[11][12]
Glassface also collaborated with Kid Cudi on several designs for the first two seasons of the artist’s Members of the Rage clothing line collection in 2023.[13]
Commercial work
Glassface has directed TV spots for brands like Nike and Adidas.[14][15]
He has also created commercial digital art. In 2021, he partnered with Google to create Ultradreamer, a web series focused on mental health and creativity that was shot entirely on Google Pixel phones.[16] That same year, he created an AR experience in partnership with Snap, After Pay, and JD Sports called "Enter New Worlds".[17] It debuted in Times Square alongside a digital art piece by Glassface. The digital art piece was sold by JD Sports as a limited edition collectible.[18]
In 2022, he created a mixed-media NFT to promote Snapple’s element flavors.[19]
Glassface continues to do commercial work. As of 2023, Glassface is a free agent working with the commercial production company RYB.[1][20]
Music
Glassface is a producer and singer/songwriter and has produced songs for artists including tobi lou, DRAM, Chief Keef, and Young Thug.[21] His music has been used in the soundtracks of OVO’s Top Boy[22] and Apple TV’s Loot (TV Series).[23]
Glassface works frequently with Hip-Hop musician tobi lou. He has produced several songs with the artist, including “I Was Sad Last Night I’m Ok Now”[24] and seven songs on tobi lou's debut album.[25] Since 2007, Glassface has directed over twenty music videos for tobi lou.[21]
Discography
Songwriting and producing credits
| Title[21][26] | Year | Lead Artist | Writer | Producer |
|---|---|---|---|---|
| "New Bish" | 2015 | tobi lou | Yes | Yes |
| "Game Ova" | 2016 | tobi lou | No | Yes |
| "Hopefully" | tobi lou | No | Yes | |
| "Solange" | 2017 | tobi lou
Ft. Glassface |
Yes | Yes |
| "Lounar" | 2018 | tobi lou | Yes | Yes |
| "The Fun" | tobi lou | Yes | Yes | |
| "100 Thoughts" | 2019 | SL | No | Yes |
| "Cheap Vacations" | tobi lou
ft. Glassface |
Yes | No | |
| "Delete My # Baby" | tobi lou | Yes | Yes | |
| "Deserve It" | tobi lou | Yes | Yes | |
| "I Was Sad Last Night I’m OK Now" | tobi lou | Yes | Yes | |
| "Looped Up" | tobi lou | Yes | Yes | |
| "Spiral" | Yes | Yes | ||
| "Theme Music" | tobi lou | Yes | Yes | |
| "Uncle Iroh" | tobi lou | Yes | Yes | |
| "Whole Lotta Love" | tobi lou | Yes | No | |
| "hot tub DREAM Machine" | 2020 | tobi lou | Yes | Yes |
| "hot tub TIME Machine" | tobi lou | Yes | Yes | |
| "Neither Here Nor There" | tobi lou | Yes | Yes | |
| "Meaningless" | 2022 | tobi lou | No | Yes |
| "Anybody" | 2023 | tobi lou | No | Yes |
| "Mansion" | tobi lou | No | Yes | |
| "Anybody/My Favorite Numbers - Mini Version" | tobi lou | Yes | No | |
| "Break" | tobi lou
ft. Glassface |
Yes | Yes | |
| "Cobra" | tobi lou | Yes | Yes | |
| "Fee" | tobi lou | Yes | Yes | |
| "Forecast" | tobi lou | Yes | Yes | |
| "Forecast - Mini Version" | tobi lou | Yes | No | |
| "Hold Me Close" | tobi lou | Yes | Yes | |
| "Mansion - Mini Version" | tobi lou | Yes | No | |
| "Meteor Shower" | tobi lou | Yes | Yes | |
| "Sorry I’m Late" | tobi lou | Yes | Yes | |
| "Whatever" | Glassface | Yes | Yes |
Music Video Filmography
| Title | Year | Lead Artist | Director | Editor | VFX |
|---|---|---|---|---|---|
| "U Guessed It" | 2014 | OG Maco | Yes | Yes | Yes |
| "One Night" | 2015 | Lil Yachty | Yes | Yes | Yes |
| "Game Ova" | 2016 | tobi lou | Yes | Yes | No |
| "War" | Tunji Ige | Yes | No | No | |
| "Why Don’t You?" | Tunji Ige | Yes | No | No | |
| "Act Up" | 2017 | Thouxanbanfauni | No | No | Yes |
| "Mama Don’t Worry (Still Ain’t Dirty)" | Bhad Bhabie | Video Producer
Dir. Music VideoTrailer |
No | No | |
| "66" | 2018 | Lil Yachty | No | Yes | Yes |
| "BOOM!" | Lil Yachty | Yes | Yes | Yes | |
| "Khlorine (feat. Smino)" | Sango | Yes | Yes | Yes | |
| "Troop" | tobi lou | Yes | Yes | Yes | |
| "All My Friends" | 2019 | Madeon | No | Yes | Yes |
| "Alright" | Wiz Khalifa | No | No | Yes | |
| "CITY OF ANGELS" | 24kGoldn | No | No | Yes | |
| "GOODMORNINGTOKYO!" | Cliiifford | No | No | Yes | |
| "Jacques" | Tove Lo, Jax Jones | Yes | Yes | Yes | |
| "Perfect" | Cousin Stizz | Yes | Yes | Yes | |
| "2hrs" | 2020 | tobi lou | Yes | No | No |
| "Get On With Your Life" | beaux | No | Yes | No | |
| "Ice Cold Chilli" | Cantrell | Yes | Yes | No | |
| "Inhale" | Bryson Tiller | No | No | Yes | |
| "LINGO STARR" | tobi lou | Yes | Yes | Yes | |
| "Notice Me" | tobi lou | Yes | No | No | |
| "OKAY" | tobi lou | Yes | No | No | |
| "Pretty Much" | tobi lou | Yes | No | Yes | |
| "Skin Care Tutorial 2020" | tobi lou | No | Additional Editing | No | |
| "Student Loans" | tobi lou | Yes | No | No | |
| "Summer 2020" | Jhene Aiko | Additional Direction | Yes | Yes | |
| "hot tub DREAM Machine" | tobi lou | Yes | Yes | Yes | |
| "Babycakes" | 2022 | tobi lou | EP & Tech Director | No | No |
| "Hopeless Romantic" | tobi lou | EP & Tech Director | No | No | |
| "Slime-U-Out" | Shy Glizzy | No | No | 3D Artist | |
| "Meteor Shower (Acoustic Version)" | 2023 | tobi lou | Yes | Yes | No |
References
- 1 2 orcutt, kc (2015-10-11). "Behind the Lens: Interview with Digital Media Artist Glassface". Medium. Retrieved 2023-10-15.
- 1 2 "Glassface on Making *That* Lil Yachty Video for "1 Night": Cover Stories | Green Label". 2019-11-02. Archived from the original on 2019-11-02. Retrieved 2023-10-15.
- ↑ ericarhoden (2014-12-11). "SOURCE Exclusive: Meet The Video Directing Duo Known As GoldRush - The Source". Retrieved 2023-10-15.
- ↑ Suarez, Jessica (2014-12-29). "10 Best Music Videos of 2014". Rolling Stone. Retrieved 2023-10-23.
- ↑ Cirisano, Tatiana (2018-07-24). "The New Wave of Music Video Directors Is Here: 10 Fresh Talents Shooting For Drake, Dua Lipa & More". Billboard. Retrieved 2023-10-15.
- ↑ "How Lil Yachty's Incredible "1 Night" Music Video Came Together". The FADER. Retrieved 2023-10-15.
- ↑ Lil Yachty - 1 NIGHT (Official Video), retrieved 2023-10-15
- ↑ "Boldness in Creativity by Glassface as He Teams up With Naheem in the New Single "Summer Is Over" - Daily Music Spin". 2022-11-20. Retrieved 2023-10-15.
- ↑ Jax Jones & Tove Lo: Jacques (Music), 2019-09-09, retrieved 2023-10-15
- ↑ "Ms. Lauryn Hill - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
- ↑ "https://twitter.com/glassface_/status/1661465250938638337". X (formerly Twitter). Retrieved 2023-10-15.
{{cite web}}: External link in|title= - ↑ "Kid Cudi Shares Colorful Cover Art For New Album 'INSANO'". HipHopDX. 2023-08-17. Retrieved 2023-10-15.
- ↑ ""Raging Is All About Staying Loud"—Kid Cudi Returns to Paris With His Second Collection". Vogue. 2023-06-27. Retrieved 2023-10-15.
- ↑ "FINISH LINE x NIKE SPORTS - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
- ↑ "Kylie Jenner and Adidas Originals launch a new global campaign for Falcon SS19". www.leftproductions.com. Retrieved 2023-10-15.
- ↑ nschumpert (2022-06-13). "What It Means to Be SEEN". The Seaport. Retrieved 2023-10-18.
- ↑ Aguado, Aida (2021-09-07). "Visit the JD x Afterpay Drop Shop in Times Square for our first-ever NFT". JD Sports US. Retrieved 2023-10-23.
- ↑ "NYFW Story -". www.afterpay.com. Retrieved 2023-10-23.
- ↑ "Snapple ElemeNFTs". www.keurigdrpepper.com. Retrieved 2023-10-15.
- ↑ "Glassface - RYB". www.ryb.la. Retrieved 2023-10-15.
- 1 2 3 "Glassface Songs". Genius. Retrieved 2023-10-15.
- ↑ "Top Boy (A Selection of Music Inspired by the Series) by OVO Sound". Genius. Retrieved 2023-10-15.
- ↑ "Music From Loot". Apple Music - Web Player. Retrieved 2023-10-15.
- ↑ tobi lou – I Was Sad Last Night I'm OK Now, retrieved 2023-10-15
- ↑ "Live on Ice by tobi lou". Genius. Retrieved 2023-10-15.
- ↑ "Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.