Globi
First appearance1932
Created byRobert Lips[1]
In-universe information
SpeciesParrot
GenderMale
NationalitySwiss

Globi is a Swiss cartoon character occasionally referred to as Switzerland's Mickey Mouse.[2] He is pictured as an anthropomorphic blue parrot with a yellow beak wearing a black beret and a pair of red and black checkered trousers.[3] He was created by the Swiss cartoonist Robert Lips, as an advertising character for the Swiss department store Globus in 1932 for the company's 25th anniversary. His name was originally planned as "Kimbukku", but he was later renamed Globi after the local Basel German (Baseldytsch) dialect word for the department store that created him.[4]

History

He initially appeared in a cartoon strip called Der Globi, and later appeared in a cartoon picture-book form called Globi's World Voyage in 1935.[5] By 1944, the character gained so much popularity that Globus created a separate company for it, and in 1948 Globi had sold over one million picture books. He was introduced in other markets such as the Netherlands, Belgium and Brazil, but did not do as well. In the 1970s, he was accused of being sexist, racist, and promoting violence, which was based on the attitudes of the 1940s and 1950s, but the books in question were then withdrawn and revised.[2][6]

Present

He is one of the most popular characters in the German-Speaking part of Switzerland, with sales of over 9 million books. However, he stays mostly unknown in the French and Italian speaking parts of the country.[7]

In October 2003, a full-length film, Globi and the Stolen Shadows was made which was based on him. It was directed by Robi Engler in Anime-style.[8] Beside the books, there is a lot of Globi merchandise, including cuddly toys, crockery, cutlery, clocks, school equipment, card games, food. Since December 2008, the Swiss town of Engelberg has hosted a Globi theme park in its Brunni area.[9]

References

  1. ↑ "MM 05.06.2012-Kombi-e.pdf" (PDF). Archived from the original (PDF) on 24 September 2015. Retrieved 8 April 2014.
  2. 1 2 "Globi the parrot, the Swiss "Mickey Mouse", turns 75". swissinfo.ch. 23 July 2007. Retrieved 8 April 2014.
  3. ↑ "Museum honours popular parrot". swissinfo.ch. 1 February 2003. Retrieved 8 April 2014.
  4. ↑ "Popular children's cartoon character Globi appears in English translation for the first time". swissinfo.ch. 25 September 2009. Retrieved 8 April 2014.
  5. ↑ "Globi – seit 80 Jahren die erfolgreichste aktive Schweizer Kinderbuchfigur" (PDF). Globi Verlag (in German). Archived from the original (PDF) on 7 September 2012.
  6. ↑ "Globi: Der cholerische Spassvogel jagt jetzt "Räuber und Unholde"". watson.ch.
  7. ↑ "Les Autres: Globi, star en Suisse alémanique incognito en Suisse romande". RTS La Première. 30 March 2017. Retrieved 8 April 2014.
  8. ↑ ""Globi und der Schattenräuber": Fama Film AG". www.famafilm.ch.
  9. ↑ "Globi alpine playground". Brunni-Bahnen. Retrieved 1 December 2023.
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