Google Marketing Platform
Developer(s)Google
Initial releaseJuly 24, 2018 (2018-07-24)
PredecessorDoubleClick
TypeDigital marketing, Online advertising, Web analytics
Websitemarketingplatform.google.com

Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.[5]

Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]

Services

Google Marketing Platform includes the following services:

Accessibility

To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.[7] In the official partner gallery, Google provides a list of agencies that have passed certification for certain components of the platform, as well as agencies that have the right to directly sell access to tools.[8]

References

  1. ↑ "Introducing Google Marketing Platform". support.google.com. July 24, 2018. Archived from the original on April 27, 2021. Retrieved April 28, 2021.
  2. 1 2 "Google rebrands its ad lineup, with AdWords becoming Google Ads". techcrunch.com. June 26, 2018. Retrieved April 28, 2021.
  3. 1 2 "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". variety.com. June 27, 2018. Retrieved April 28, 2021.
  4. 1 2 "These are the new names for Google's advertising software". cnbc.com. June 27, 2018. Retrieved April 28, 2021.
  5. ↑ "U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers". reuters.com. June 3, 2019. Retrieved April 28, 2021.
  6. ↑ "Google retires DoubleClick, AdWords brand names". reuters.com. June 26, 2018. Retrieved April 28, 2021.
  7. ↑ Рольський, Олександр (2022-03-09). "Why should an agency be a Google Marketing Platform Partner". newage. - digital advertising agency. Retrieved 2023-04-28.
  8. ↑ enterprisemarketingportal.google https://enterprisemarketingportal.google/auth/find-a-partner. Retrieved 2023-04-28. {{cite web}}: Missing or empty |title= (help)
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