Greg Popovich
NationalityAmerican
EducationMaster of Business Administration
Alma materPepperdine University
OccupationBusiness executive
WebsiteCastleRockWinery.com

Greg Popovich is an American business executive in the wine industry.[1] He is the founder and owner of Castle Rock Winery.[2]

Career

Popovich began his career in the wine business working for his uncle at Lost Hills (Acampo/Lodi). He also worked for La Crema (Sonoma), which had purchased Lost Hills.

Popovich moved on to the staff of Winterbrook (Sierra Nevada Foothills) where he worked as a marketing executive[3][4] before forming Castle Rock Winery in 1994.[5] He founded Castle Rock under a business model that would allow him to run the business from the South Bay of Los Angeles.[6][7][8]

As of 2019, the winery produced over 360,000 annual cases and was one of the 50 largest wine companies out of more than 10,000 wineries in the United States.[9][10]

Background

Popovich grew up in Redondo Beach, California graduated from South Torrance High School - where he was a standout tennis player and holds an MBA from Pepperdine University.[11]

He currently resides in Rolling Hills, California with his wife Adriana and three children.[12][13]

References

  1. "Awash in Pinot Noir" Los Angeles Times. Retrieved 2019-12-13.
  2. "The life of the "other" Greg Popovich" ESPN. Retrieved 2019-12-13.
  3. "Domestic Selection: Sauvignon Blanc, 1991. Winterbrook" Wine of the Month Club. Retrieved 2019-12-09.
  4. "Domestic Selection" Wine of the Month Club - Feb. 1999 Newsletter. Retrieved 2019-12-09.
  5. "The Chronicle Recommends: Pinot Noir $20 and less" San Francisco Chronicle. Retrieved 2019-12-13.
  6. "Instant vintners" San Francisco Chronicle. Retrieved 2019-12-09.
  7. "Castle Rock Winery Celebrates 20 Years of Success" Wine Industry Advisor. Retrieved 2019-12-13.
  8. "Disintermediation: How Many People Did It Take to Make Your Wine?" Wine Economist. Retrieved 2019-12-13.
  9. "50 Largest Wineries" Wine Business Monthly. Retrieved 2020-02-24.
  10. "50 Winery Profiles" Wine Business Monthly. Retrieved 2020-02-24.
  11. Foss, Richard (April 30, 2012). "Castle Rock Winery Partners – A remote peninsula winery". Easy Reader News. Retrieved 2019-12-13.
  12. "Love in a Bottle: A Redondo Wine Bar Moonlights as Romantic Matchmaker" South Bay. Retrieved 2019-12-13.
  13. "Castle Rock Releases New "Dressage" Pinot Noir" Wine Business. Retrieved 2019-12-13.
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