Guangyuyuan (Chinese: 广誉远), founded in 1541, is one of the oldest traditional Chinese medicine brands still in existence.[1][2][3][4] The brand offers a wide range of medicinal products that can be classified into 8 categories: soft and hard capsules, pills, granules, powders, syrups, creams, and health wine. Its headquarters are located in the historic Qianmen area of Beijing which is within walking distance of Tiananmen Square.[5] Guangyuyuan is listed on the Shanghai Stock Exchange under the name Guangyuyuan Chinese Herbal Medicine Co. Ltd. stock number 600771.[6][7]

Brand history

Throughout history Guangyuyuan has gone by several different names including: GuangShengHao Pharmacy, GuangShengJu, GuangShengWei, GuangShengYuan, Shanxi Traditional Chinese Medicine Factory, and Shanxi Guangyuyuan.[8] The official name of the company listed on the Shanghai stock exchange is Guangyuyuan Chinese Herbal Medicine Co. Ltd.[9]

In 2003, Xi’an Dongsheng Group, a pharmaceutical conglomerate, acquired Guangyuyuan. The acquisition allowed Guangyuyuan to expand further into scientific research and development of traditional Chinese medicine.

In 2006 Guangyuyuan was recognized officially by the Ministry of Commerce as a China Time Honored Brand”.[10][11] In early 2006, the Ministry of Commerce of the People’s Republic of China conducted a review of “China Time-honored Brands”.[12] Guangyuyuan was able to collect historic data and demonstrate its heritage as well as cultural significance. 430 brands were selected by the Ministry of Commerce to be named “China Time Honored Brands”. Guangyuyuan was the only pharmaceutical company from Shanxi Province to be recognized for this honor.[13][14][15][16][17]

Products

Guangyuyuan offers a wide range of medicinal products, classed into 8 categories: soft and hard capsules, pills, granules, powders, syrups, creams, and tonics.[18]

Dingkun Dan, GuilingJi, Angong Niuhuang Wan, Niuhuang Qingxin Wan, Liuwei Dihuang Wan, and Wuji Baifeng Wan are among some of the most popular of the more than 100 Chinese medicines that have been sold for hundreds of years.[19][20][21] Guangyuyuan upholds the traditional standards for selecting ingredients and preparing each batch of medicine, ensuring the spirit – as well as the integrity – of Chinese culture and traditional Chinese medicine is kept.[22]

References

  1. ↑ "For time-honored brands, survival hangs by a thread". China Daily. Retrieved 13 November 2017.
  2. ↑ "Traditional Chinese Medicine: In Depth". nccih.nih.gov. Retrieved 9 October 2017.
  3. ↑ "What Is TCM?". tcmworld.org. Retrieved 9 October 2017.
  4. ↑ "郭家学：匠心炮制"国宝中药" 传承创新中医药文化". xinhuanet. Archived from the original on March 9, 2016. Retrieved 13 November 2017.
  5. ↑ "广誉远助力北京城市新名片 前门大街新增一旅游景点". http://www.ce.cn. Retrieved 13 November 2017. {{cite news}}: External link in |agency= (help)
  6. ↑ "Traditional Chinese Medicine Brand GuangYuYuan to make Global Debut at Paris Fashion Week". Nasdaq. Retrieved 13 November 2017.
  7. ↑ "GuangYuYuan Chinese Herbal Medicn Co Ltd". Google Finance.
  8. ↑ "Shanxi honors outstanding entrepreneurs". China Daily. Retrieved 13 November 2017.
  9. ↑ "走进上市公司之：探访广誉远". ifeng. Retrieved 13 November 2017.
  10. ↑ "A Fashion Week First: Traditional Chinese Medicine Brand GuangYuYuan on the Runway". Wallstreet Online. Retrieved 13 November 2017.
  11. ↑ "All About China's Time-honored Brands". cityweekend.com.cn. Retrieved 9 October 2017.
  12. ↑ "Who is the Lao-est of Them All? Trying China's 'Time-Honored' Brands". The Wall Street Journal. 9 May 2014. Retrieved 9 October 2017.
  13. ↑ "Traditional Chinese Medicine: In Depth". nccih.nih.gov. Retrieved 9 October 2017.
  14. ↑ "INTANGIBLE CULTURAL HERITAGE IN CHINA". culturalheritagechina.org. Retrieved 9 October 2017.
  15. ↑ "National List: Angong Niuhuang Wan". ihchina.cn. Retrieved 9 October 2017.
  16. ↑ "National List: Dingkun Dan". ihchina.cn. Retrieved 9 October 2017.
  17. ↑ "National List: Guilingji". ihchina.cn. Retrieved 9 October 2017.
  18. ↑ "GuangYuyuan Official English Website". GuangYuyuan. Retrieved 13 November 2017.
  19. ↑ Chen, Yanxia; Ma, Kun (2015). "Systematic evaluation of clinical application of Dingkun Dan". China Journal of Chinese Materia Medica. 40 (20): 3916–3919. PMID 27062801.
  20. ↑ Liu, Danzhuo; Zhao, Xinguang; You, Zhaoling (2014). "Analysis of Formula Compatibility and Clinical Application of Dingkundan". 8: 1108-1110. {{cite journal}}: Cite journal requires |journal= (help)
  21. ↑ Ren, Zhanchuan; Chen, Yiyong; Guo, Liankui (2005). "Effect of Guilingji on expression of neurofilament protein in cerebral cortex and corpus striatum". Chinese Journal of Anatomy. 28 (6): 647-649.
  22. ↑ "广誉远郝晋琪：遵古炮制、严把质量是475年广誉远的根本所在". http://www.ce.cn. Retrieved 13 November 2017. {{cite news}}: External link in |agency= (help)
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