HappyCow
FormationNovember 1999 (1999-11)
FounderEric Brent
Location
ProductsRestaurant guide, Travel guides, Recipes
MethodsWebsite, Mobile Apps
FieldsVegetarianism, Veganism
Websitewww.happycow.net

HappyCow is an online service that lists sources of vegan, vegetarian and healthy food.

History

HappyCow was founded in 1999 as a world guide to vegetarian and vegan restaurants.[1][2][3] The million member crowd-sourced site contains over 210,000 listings in 185 countries with more than 1.3 million reviews.[4]

Restaurants are categorised as either vegan, vegetarian, or veg-friendly. The initial definition for veg-friendly was based on a minimum menu content being at least 60% vegetarian. This has since been modified into a more flexible set of guidelines based on the alternative availability of vegan food in the area. HappyCow's orientation has gravitated to be increasingly pro-vegan.

Other listings include health food shops, juice bars, vegan friendly accommodation, social and activity groups, catering operations and other entities with consideration for animal compassion. The website has forum, blog and recipe sections.[5]

The HappyCow YouTube channel was launched in 2012.[6]

Financing

Income generated is recycled into the running of the operation. Sources of website funding — now also IOS and Android apps — were and are advertisement, business sponsorship, and user contributions.[7] In 2014, The HappyCow Cookbook: Recipes from Top-Rated Vegan Restaurants around the World was published.

Honours and awards

  • Winner of eleven consecutive VegNews' Veggieawards as "Favorite Website" (most recently in 2017)[8]
  • Top 50 vegetarian blogs 2012, awarded by the Institute for the Psychology of Eating[9]
  • Top 100 vegetarian food websites, awarded by web100.com[10]

References

  1. ↑ "Find Vegan Food Anywhere With HappyCow". peta2.com. Archived from the original on August 23, 2016. Retrieved September 29, 2016.
  2. ↑ "Can you maintain a vegan diet while traveling? Yes, but it will take some strategizing". The Washington Post. Retrieved September 24, 2016.
  3. ↑ "Spain gets taste for greens as vegans, vegetarians and vegivores flourish". The Guardian. 13 October 2014. Retrieved September 24, 2016.
  4. ↑ "Site Statistics - HappyCow". Retrieved 2023-08-15.
  5. ↑ "The food apps helping you eat smarter and more sustainably". The Week Portfolio.
  6. ↑ Laura Barns. "HAPPYCOW: WHAT IS IT & WHY ARE VEGANS OBSESSED WITH IT?". Planted. Retrieved June 24, 2023.
  7. ↑ Tedeschi, Bob (9 August 2010). "App Smart Extra: Restricted Diets". The New York Times. Retrieved September 24, 2016.
  8. ↑ "Winners of the 2017 Veggie Awards". VegNews. Retrieved November 1, 2017.
  9. ↑ "Top 50 Vegetarian Blogs". Institute for the Psychology of Eating. Archived from the original on July 4, 2017. Retrieved September 29, 2016.
  10. ↑ "Top 100 vegetarian food websites". web100.com. Retrieved September 29, 2016.
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