Higgidy Ltd
TypePrivate
Founded2003 (2003)
FounderCamilla Stephens, James Foottit, Mark Campbell
HeadquartersShoreham-by-Sea, West Sussex, UK
ProductsPies, Quiches, Rolls, Tortillas
Revenue£25 million
Number of employees
300
Websitehiggidy.co.uk

Higgidy is a fresh food manufacturer based in Shoreham-by-Sea, West Sussex, England.[1] The company produces a range of pies, quiches, tortillas and rolls. It was co-founded by Camilla Stephens and James Foottit in 2003.[2] The name of the company originates from an early description of the uneven appearance of their pies by a visiting child.[3]

History

Camilla Stephens started baking her own pies in her kitchen at home. After supplying local events and independent retailers, the company approached the café chain, EAT, which then became Higgidy's first major customer in 2004.[4]

As a small supplier, Higgidy gained momentum when it was selected to supply Sainsbury's supermarkets as part of the "Supply Something New" scheme in 2007.[5] Success grew from there and Higgidy went on to achieve a turnover of £3.2 million with a workforce of 50 employees. It was in the Sunday Times Fast Track 100 fastest growing companies in the UK for two years running in 2009 and 2010[6] and then, in 2011, Higgidy was chosen as the regional winner for the South of England in the HSBC Business Thinking initiative.

The first Higgidy manufacturing site was in Southwick, West Sussex. In 2007, the business moved to premises at Dolphin Road in Shoreham-by-Sea which, in 2020, employed about 300 staff.[7]

Founder Camilla Stephens published two cookbooks. Higgidy: The Cookbook (2007) contained 100 recipes for pies and more. Higgidy: The Veggie Cookbook (2019) featured 120 vegetarian recipes.[8]

A long-standing supporter of FareShare and FareShare Sussex, Higgidy donates surplus stock on a weekly basis, supporting those suffering from hunger in the UK via community kitchens and local food banks.[9]

In 2019, Samworth Brothers, which owns a portfolio of other pie-makers such as Ginsters, purchased a minority stake in Higgidy with an option to increase their shareholding. There were no plans for a merger of production but the partnership was expected to provide operational opportunities.[10]

Products

Higgidy miso mushroom vegan rolls

The Higgidy Family Kitchen produced just under 13 million individual products in 2019.

The range now offers pies (individual and little pies), quiches (large, little and snack quiches), tortillas, rolls (sausage, veggie and vegan) and a snacking and sharing range (including dinky rolls, pastry swirls and savoury muffins).[11]

Higgidy products can be purchased in Sainsbury's, Waitrose, Ocado, Tesco, Co-op, Asda, Booths, Amazon Fresh, Boots and some Londis and Budgens stores. Its products are also stocked in some wholesalers, such as Cotswold Fayre.

References

  1. ↑ Milroy, Joanne (12 June 2019). "Samworth Brothers acquires minority stake in Higgidy | Samworth Brothers". www.samworthbrothers.co.uk. Retrieved 6 May 2020.
  2. ↑ Liam Kelly (20 January 2019), "Recipe at Higgidy, founded by Camilla Stephens and James Footit, leads to loss", The Sunday Times
  3. ↑ Xanthe Clay (24 December 2013), "How to cook a perfect pie", Daily Telegraph
  4. ↑ Anna Isaac (5 June 2017), "Higgidy founder: 'Staying firm on prices has protected our brand'", Daily Telegraph
  5. ↑ Sainsbury's Suppliers: News : 20092007 Archived February 27, 2008, at the Wayback Machine
  6. ↑ "British pie-makers make Fast Track 100". The Caterer. 16 December 2010. Retrieved 12 May 2020.
  7. ↑ Isabella Cipirska (22 June 2020), "Shoreham-based pie company Higgidy donates 20,000 meals to people in food poverty", Worthing Herald
  8. ↑ "Popular pie producer launches new cookbook". The Argus. Retrieved 12 May 2020.
  9. ↑ "Higgidy hire Kazoo Communications for Pie Week". The Drum. Retrieved 12 May 2020.
  10. ↑ Mattinson2019-06-11T13:09:00+01:00, Alec. "Higgidy sells minority stake to Samworth Brothers". The Grocer. Retrieved 6 May 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ↑ "heart-warming pies | Higgidy Pies". www.higgidy.co.uk. Retrieved 12 May 2020.
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