Hoopla Software
TypePrivate Company
IndustrySoftware as a service (SaaS), Gamfication, Computer Software
Founded2010
HeadquartersCorona, California
Area served
Worldwide
Key people
Mike Smalls (Founder & CEO)
ProductsSales Motivation Platform, Hoopla TV, Hoopla Mobile
Number of employees
35
Websitehoopla.net

Hoopla Software, Inc. is a privately held SaaS company founded in 2010, headquartered in Silicon Valley, San Jose, California. The company is backed by Trinity Ventures, Safeguard Scientifics, Illuminate Ventures and Salesforce. The company currently has over 500 customers and between 11-50 employees. The Hoopla software uses gamification technology to help motivate sales teams.

History

The company was founded in Philadelphia in 2010. Michael Smalls, the founder and CEO of the SaaS company moved headquarters to San Jose in 2012. The company received $2.8M of funding in the Series A round[1] and in February 2014, Hoopla has raised a $8M Series B round funding.[2] The total funding of $10.8 was received from Safeguard Scientifics, Salesforce Ventures, Illuminates Ventures and Trinity Ventures.[3]

Product

The initial product launch included a cloud-based application which integrates the Salesforce CRM which was available on Hoopla TV. With the 2014 release Hoopla launched a mobile version.

Modern game mechanics (gamification) and motivation psychology are used to build this platform. A team can create customizable leaderboards and challenges.

References

  1. ↑ "Hoopla celebrates your sales wins, grabs new funding". Venturebeat. 2012-06-20.
  2. ↑ "Hoopla, sales motivating startup, snags $8 million". Silicon Valley Business Journal. 2014-02-13.
  3. ↑ "The Daily Startup". WJS - The Wall Street Journal. 2014-02-14.

37°20′6.8″N 121°53′29.4″W / 37.335222°N 121.891500°W / 37.335222; -121.891500

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