Hula Hoops
Product typeCrisps
OwnerKP Snacks
CountryUnited Kingdom
Introduced1973 (1973)
Markets
  • United Kingdom
  • Ireland
  • New Zealand
  • South Africa
  • Belgium
Websitehulahoops.com

Hula Hoops are a snack food made out of potatoes and corn in the shape of short, hollow cylinders. Created by KP Snacks in the United Kingdom in 1973. As well as being sold in the UK, they are also sold in the Republic of Ireland, New Zealand and South Africa. Hula Hoops are also sold in Belgium under the "Croky" tag, made in the UK but marketed and distributed from Mouscron, Belgium. In France, Hula Hoops are produced by Vico.

Hula Hoops come in different flavours, and are made by parent company KP Snacks. In 2008, KP started a new variety made with corn called 'Hula Hoops Tortilla', which come in Cool Original, Chilli Salsa, and Nacho Cheese flavours.[1]

As a result of the COVID-19 pandemic, the distribution of Hula Hoops is limited in Asia and South America. Regular distribution was scheduled to proceed in October 2021.

Flavours and packet colours

Currently available flavours are:[2]

  • BBQ Beef (brown)
  • Cheese & Onion (green)
  • Original (red)
  • Roast Chicken (mustard)
  • Salt & Vinegar (blue)
  • Smoky Bacon (purple)

Other flavours have included:

  • Sweet Chilli (pink)[3]
  • Tikka (deep purple)[4]
  • Crisp Roulette (dark red)
  • Tangy Cheese (light orange)

Former flavours

The following flavours were available for a short time, either because they tied-in with special promotions, or failed to meet sales expectations:

  • Barbecue (brown)
  • Beef and Mustard (black 'Big O's' & XL bag)
  • Cheese (yellow)
  • Prawn Cocktail (purple)
  • Sour Cream and Chive (dark green)
  • Tomato Ketchup (blue)
  • Vanilla Cream (dark pink crisp roulette bag)

Variations

Big O's

In 1998, KP launched 'Big O's' from Hula Hoops, using comedians Harry Enfield and Paul Whitehouse in their advertising campaign as their characters the Self-Righteous Brothers.[5] Big O's were larger-than-normal Hula Hoops, packaged in larger bags and only available in Beef & Mustard flavour. The bag design used a black background featuring a large Big O's logo. A smaller Hula Hoops logo featured in the bottom-corner whilst the flavour was in the opposite bottom-corner. Big O's are no longer in production, nor available.

Shoks

For a short while in the early 2000s, KP produced Hula Hoops Shoks.[6][7][8] These were miniature versions of the classic Hula Hoop, but had a much more intense flavour than the bags. They were packaged in either a stiff flexible plastic cube, or in a small resealable pot. The launch was first announced in March 2002, to be available in April, with KP claiming that the product would "revolutionise the snacks market". The company made a £4m investment in Shoks during the first eight weeks, with marketing controller Clare Robinson saying: "Complacency is not a Hula Hoops value and we wanted to rewrite some of the rules." According to the Morning Advertiser, Robinson said that consumer sampling had been "overwhelmingly successful". She added: "We've never experienced a reaction like it". Shoks were aimed at the 12 to 24-year old market, and KP estimated that they could earn over £10m in sales during its first year.[8]

They were available in the following flavours:

  • Totally Cheesy (orange, cube)
  • Beef (brown, pot)
  • Pickled Onion (green, cube)
  • Sweet Chilli (pink, cube or pot)
  • Salt and Vinegar (blue, cube)
  • Rib and Saucy (purple, cube)

Hula Hoops XL

In 2001, KP launched Hula Hoops XL, which were larger-than-normal Hula Hoops, much like the previous Big O's incarnation.[9] They were packaged in larger bags and were available in a limited range of flavours; however, they recorded poor sales and were soon dropped. Each bag was black with a large XL logo on the front, with the flavour overlaid. They were available in the following flavours:

  • Beef & Mustard
  • Chilli
  • Nacho cheese
  • Curry

Frozen Hula Hoops

In late 1999, KP produced Hula Hoops that could be cooked at home. Frozen Hula hoops were not a crisp-based snack; instead, they resembled hash browns. They began production again in 2013 as part of a range of frozen versions of crisps, this time exclusive to Iceland stores.[10][11] As of 2021, they are available in the following flavours:

  • Original Salted (red)[11]
  • BBQ Beef (brown)[12]

Big Hoops

In 2011, XL had a successor, Big Hoops.[13] Essentially the same design as the XL range, they were targeted towards adults who had memories of placing regular sized hoops onto their fingers, but could no longer do so. As of 2018, they were available in £1 price marked packs (87.4g) and 'Grab Bag' impulse packs (50g).[14] 160g bags were once also produced. Big Hoops have been available in the following flavours:

  • Salted, formerly Original (red)
  • Sour Cream & Chive (dark green) (discontinued)
  • Sweet Chilli (pink) (discontinued)
  • BBQ Beef (brown)
  • Chilli (black) (discontinued)[15]
  • Spicy Chilli (magenta)[14]
  • Salt & Vinegar (blue)[16]

Puft

KP Snacks launched Hula Hoops Puft, a "lighter version" of the product, in early 2015.[17] Available in a 20g "handy pack", the product came in a cheese flavour, which was said to be "a first for the brand". KP's trading controller in convenience Matt Collins commented: "Hula Hoops is an £83million brand and we are extremely excited to grow this further with an all-new concept. Hula Hoops Puft will bring to life the fun element of the brand, whilst engaging with those in search of a lighter snack. Innovation is incredibly important for our future product development and Hula Hoops Puft is a perfect example of this." Puft is a registered trademark.[18] They are described on the packs as "Light and crispy puffed hoops".[19]

As of 2021, Puft is available in four flavours:[20]

  • Salted (red)
  • Sweet Chili (purple)
  • Salt & Vinegar (blue)
  • Beef (brown)

Flavarings

In May 2018, KP began production of Hula Hoops Flavarings in both Salt and Vinegar and Tangy Cheese flavours.[21] Flavarings are a larger ring than standard Hula Hoops, and are maize-based, rather than potato, leading to a different texture, more akin Monster Munch than traditional Hula Hoops. They are described on the packets as "Big crispy bursts of flavour".[22]

As of 2021, the product is available in the following flavours:[23]

  • Tangy Cheese (yellow)
  • Salt & Vinegar (blue)
  • Spicy (red)

Nutritional information

Each 24g (formerly 25g) multipack bag of the original Hula Hoops contains around 120 calories.[24] They also contain 0.8g of protein, 15.4g of carbohydrates, 6g of fat, 0.5g of fibre, and 0.2g of sodium. These values vary between flavours.

Marketing slogans/formula

  • "Now 55% less Saturated Fat - Same great taste"
  • "Cooked with 100% Sunflower Oil"
  • "Best ever flavour"
  • "Amazing taste and satisfaction"
  • "Now no artificial flavours, colours, or MSG. Same great taste!"

Charity activities

In 2010, Hula Hoops partnered with Sport Relief to organize mass hula hoop displays. The Hoopathons were on Sunday 21 March, and 1,388 people took part to set a Guinness World Record-breaking largest number of people to hula-hoop simultaneously across the United Kingdom for two minutes.[25]

References

  1. ↑ "Hula Hoops launches new Tortilla range". Talking Retail. 15 July 2008. Archived from the original on 8 January 2009. Retrieved 8 June 2021.
  2. ↑ "Hula Hoops". Hula Hoops. Retrieved 2021-06-09.
  3. ↑ "Hula Hoops – Sweet Chilli (Sainsbury's) [By @Cinabar]". Retrieved 2021-06-09.
  4. ↑ Forsey, Zoe (2018-04-10). "Hula Hoops reveals exciting new flavour - but some people might not be impressed". mirror. Retrieved 2022-05-17.
  5. ↑ Hula Hoops: Big O's advert 1998 ( in LOUD OBNOXIOUS WIDESCREEN ), archived from the original on 2015-12-19, retrieved 2019-10-10
  6. ↑ "Hula Hoops Shocks add".
  7. ↑ 2003-04-19T00:00:00+01:00. "Hit or miss? - Hula Hoop Shoks". The Grocer. Retrieved 2021-06-08.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. 1 2 "Hula Hoops set out to Shok with new 'revolutionary' product". The Morning Advertiser. Retrieved 2021-06-08.
  9. ↑ "Our Story". Hula Hoops. Retrieved 2021-06-08.
  10. ↑ "Luke Ynwa Shaw". Facebook.
  11. 1 2 "Hula Hoops® Original Salted Potato Shapes 650g | Chips & Fries | Iceland Foods". Iceland. Retrieved 2021-06-08.
  12. ↑ "Hula Hoops® BBQ Beef Flavour Potato Shapes 650g | Chips & Fries | Iceland Foods". Iceland. Retrieved 2021-06-08.
  13. ↑ 2011-08-05T00:00:00+01:00. "United Biscuits launches Hula Hoops Big Hoops". Convenience Store. Retrieved 2021-06-08.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. 1 2 Cronin, Eilis (2018-02-26). "KP Snacks adds Spicy Chilli to Big Hoops range". Talking Retail. Retrieved 2019-08-12.
  15. ↑ "Hula Hoops Big Hoops Chilli Flavour 96g". Approved Food. Retrieved 2019-08-12.
  16. ↑ "Big Hoops". Hula Hoops. Retrieved 2021-06-09.
  17. ↑ "KP Snacks launches Hula Hoops Puft". betterRetailing. 2015-01-14. Retrieved 2021-06-09.
  18. ↑ Staff Writer (2015-01-12). "KP Snacks launches Hula Hoops Puft". Talking Retail. Retrieved 2021-06-09.
  19. ↑ "Salted Flavour". Hula Hoops. Retrieved 2021-06-09.
  20. ↑ "Puft". Hula Hoops. Retrieved 2021-06-09.
  21. ↑ "KP Snacks launches Hula Hoops Flavarings". 2018-05-04.
  22. ↑ "Tangy Cheese flavour". Hula Hoops. Retrieved 2021-06-09.
  23. ↑ "Flavarings". Hula Hoops. Retrieved 2021-06-09.
  24. ↑ "How Many Syns Are In Hoola Hoops? & Calories - SimpleSyns". simplesyns.com. 2022-12-12. Retrieved 2022-12-12.
  25. ↑ "Hooray for Hula Hoops!". Sport Relief 2010. Archived from the original on 2010-03-30.
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