Iams
Product typePet food
Owner
CountryUnited States
Introduced1946 (1946)
MarketsWorldwide
Previous ownersProcter & Gamble
(1999–2014)
Websitewww.iams.com

Iams (/ˈaɪəmz/) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.[1]

According to Iams, since 2006, studies have been conducted in pet owners' homes, P&G Pet Care's Pet Health & Nutrition Center and locations where dogs and cats are already living such as assistance dog organizations.[2][3]

History

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.[4] Paul Iams, an animal nutritionist who graduated from The Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio.[5] In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999.[1][6] In 1969, Iams formulated a new dog food and named it Eukanuba after a dog breed of the same name.

In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled. Sale prices in the U.S. were frozen by a nationwide wage and price control was issued by ex-president Richard Nixon.[7] Iams did not change the product formula during the price-freeze mandate and the company nearly went bankrupt.[4] Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975.[8] By 1982, he became its sole owner and president.[9] After expanding the company from $100,000 revenue in 1970 to $900 million in 1999, Mathile sold it to Procter & Gamble (P&G) in September 1999.[5][10] In July 2006, P&G reorganized the Pet Health & Nutrition division into P&G Pet Care (consisting of the Iams and Eukanuba brands).

In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell its Iams, Eukanuba and Natura pet-food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash. P&G said that the deal would allow it to lose a slow performer and generate cash to grow core businesses.[11] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc. also exercised options to acquire P&G's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[12][13] P&G sold its European pet-care business to Spectrum Brands in December 2014.[14]

References

  1. 1 2 "History". Juggle". Archived from the original on 2011-01-11. Retrieved 2011-05-06.
  2. ↑ "The Iams Company Animal Study Policy". Archived from the original on 11 July 2010.
  3. ↑ Holden, John (6 July 2007). "Research and Development Changes Keep Welfare Top of Agenda". Archived from the original on 10 July 2010.
  4. 1 2 "Iams History". Coupon for Dog
  5. 1 2 Bayot, Jennifer (2004-11-03). "Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies". The New York Times. ISSN 0362-4331. Retrieved 2020-06-10.
  6. ↑ "Iams Cat Food Coupons Jun 2020". Pet Food Talk. Retrieved 2020-06-10.
  7. ↑ "The History of Iams". Retrieved 2020-06-10.
  8. ↑ "History of Iams Company – FundingUniverse". Funding Universe. Retrieved 2020-06-10.
  9. ↑ Dirr, Jacob (2 June 2008). "Former Iams owner Clay Mathile says loyalty can be nemesis". Cincinnati Business Courier. Retrieved 2020-06-10.
  10. ↑ "sold to P&G ". All Voices". Archived from the original on 2012-10-04. Retrieved 2011-05-06.
  11. ↑ Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Retrieved March 5, 2016.
  12. ↑ "P&G sells Iams, others for $2.9B". The Enquirer. Retrieved 2020-06-10.
  13. ↑ "Mars Closes Acquisition Of Procter & Gamble's Pet Food Business In Major Markets". RTTNews. Retrieved 2020-06-10.
  14. ↑ "Spectrum Brands Holdings Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.
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