Instant Brands Inc.
FormerlyDouble Insight Inc.
Corelle Brands
TypePrivate
IndustryKitchen appliances
Founded2009
FounderRobert Wang and Yi Qin
Headquarters
Downers Grove, Illinois
,
US
Products
  • Instant Pot
  • Instant Pot Accu
  • Instant Vortex Air Fryer
  • Instant Vortex Oven
  • Instant Ace
  • Instant Omni
Brands
OwnerCentre Lane Partners
Websitecorporate.instantbrands.com

Instant Brands Inc. (formerly Double Insight Inc. and Corelle Brands) is a company selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009.[1] They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.[2]

Its subsidiaries were merged and consolidated under the title "Instant Brands". The company is headquartered in Downers Grove, Illinois. Instant Brands and its affiliates design, manufacture and market small kitchen appliances and houseware products worldwide.

The company's original and primary products are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (multicooker). The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers, and rice cookers.

History

In 2008, Robert Wang, Yi Qin, and one other friend, all former employees of Nortel in Ottawa, Canada, started working on designs for the Instant Pot.[3] Wang is credited as the inventor of the Instant Pot.

The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009 as Double Insight.[1]

The company became profitable in 2012, with the Instant Pot as their main product. In 2016, Double Insight sold more than 215,000 Instant Pots on Amazon's Prime Day.[4][5]

On March 4, 2019, Instant Brands, maker of Instant Pot, announced it had entered into a merger agreement with Corelle Brands and Corelle's chief executive would become chief executive of the merged company while Instant Brands founder Robert Wang will become the merged company's "chief innovative officer".[6][7] With the merger, Instant Brands is now owned by Cornell Capital LLC and headquartered in Downers Grove, Illinois.[8]

On June 12, 2023, Instant Brands filed for Chapter 11 bankruptcy after high interest rates and waning access to credit hit its cash position and made its debts unsustainable.[9] The private equity firm Centre Lane Partners acquired Instant Brands out of bankruptcy.[10]

Products and brands

Instant Pot

The Instant Pot is a Canadian brand of multicookers. The multicookers are electronically controlled, combined pressure cookers and slow cookers.[11]

Instant Pot Accu

The Instant Pot Accu is a brand of basic and affordable sous-vides sold under the Instant Pot brand.[12]

Instant Ace

The Instant Ace is a brand of blenders. Products include the Ace, the Ace Nova and the Ace Plus. The blenders feature a digital display that shows the operating temperature along with the remaining cooking time.[13]

Instant Omni

The Instant Omni and Instant Omni Plus are each a 26L toaster oven.[14]

Instant Vortex Oven

The Instant Vortex Oven is an alternative to deep frying, replacing the cooking oil with heated circulating air in an oven format.[15]

Instant Vortex Air Fryer

The Instant Vortex Air Fryer is an alternative to deep frying replacing the cooking oil with heated circulating air.[16]

References

  1. 1 2 Murphy, Jessica (6 March 2017). "How a cooker developed a cult following". BBC News. Archived from the original on 23 November 2017. Retrieved 26 November 2017.
  2. ↑ "Double Insight Inc. recalls Instant Pot Smart Pressure Cooker". healthycanadians.gc.ca. Archived from the original on 22 December 2017. Retrieved 26 November 2017.
  3. ↑ "Ottawa entrepreneur's Instant Pot has attracted a devoted following of home cooks". Archived from the original on 25 November 2017. Retrieved 26 November 2017.
  4. ↑ "Amazon — Press Room — Press Release". phx.corporate-ir.net. Archived from the original on 24 November 2017. Retrieved 26 November 2017.
  5. ↑ Clark, Melissa (2017). "Why Do Cooks Love the Instant Pot? I Bought One to Find Out". The New York Times. ISSN 0362-4331. Archived from the original on 25 November 2017. Retrieved 26 November 2017.
  6. ↑ "Instant Pot maker announces merger with kitchenware giant Corelle Brands". Ottawa Citizen. 4 March 2019. Archived from the original on 5 March 2019. Retrieved 5 March 2019.
  7. ↑ "The company that makes Instant Pot is merging with American houseware firm behind Pyrex". Financial Post. 4 March 2019. Archived from the original on 6 March 2019. Retrieved 4 March 2019.
  8. ↑ "Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether" (Press release).
  9. ↑ "Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy". Yahoo Finance. 12 June 2023. Retrieved 12 June 2023.
  10. ↑ "Court approves sale of Instant Brands to private equity firm Centre Lane Partners".
  11. ↑ "About Instant Brands Inc., Instant Pot,Instant Brands". Instant Pot. Retrieved 27 December 2019.
  12. ↑ "Joule vs Instant Pot Accu Slim: Which sous vide should you buy?". iMore. 12 September 2019. Retrieved 27 December 2019.
  13. ↑ Woollaston 2019-11-27T16:49:15Z, Vicky (27 November 2019). "Instant Pot Ace Blender - should I buy one?". TechRadar. Retrieved 27 December 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ↑ "Instant Omni Toaster Oven 26 L". Instant Appliances. Retrieved 27 December 2019.
  15. ↑ "I Tried Instant Pot's New Air Fryer and It's a Total Game-Changer". Kitchn. Retrieved 27 December 2019.
  16. ↑ "The Instant Vortex Air Fryer Is a Dinner MVP—and You Can Get It On Super Sale Right Now". Cooking Light. Retrieved 27 December 2019.
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