Institute for Public Relations
PredecessorFoundations for Public Relations Research and Education
Key people
Dr. Tina McCorkindale (President and CEO)
Websiteinstituteforpr.org

The Institute for Public Relations (IPR) is a United States-based, non-profit organization that organizes and sponsors research on public relations.[1][2]

The IPR traces its origins to the 1956 establishment of the Foundations for Public Relations Research and Education, a program of the Public Relations Society of America (PRSA).[3] Pendleton Dudley was inaugural chair of the early group which became an independent organization, adopting the name "institute", in 1989.[3] In 2016, the PRSA announced a three-year program of partnership with the IPR to "examine gaps in expectations and skills for new professionals, while also informing the industry at large on how to support its up-and-coming talent base".[4]

The Institute for Public Relations is housed at Weimer Hall on the campus of the University of Florida in Gainesville, Florida.[5]

References

  1. ↑ Heath, Robert (2013). Encyclopedia of Public Relations. SAGE. p. 455. ISBN 978-1452276229.
  2. ↑ Jain, Amit (July 16, 2014). "Emerging Models of PR Measurement". PRWeek. Retrieved March 25, 2017.
  3. 1 2 Heath, Robert (2010). The SAGE Handbook of Public Relations. SAGE. ISBN 978-1506319131.
  4. ↑ Smith, Ernie (November 17, 2016). "PUBLIC RELATIONS SOCIETY EYES NEW STRATEGY FRAMEWORK". Associations Now. Retrieved March 25, 2017.
  5. ↑ "Staff". instituteforpr.org. Institute for Public Relations. Retrieved March 25, 2017.
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