It Pays to Advertise
Directed byAnders Henrikson
Written byTorsten Lundqvist
Börje Larsson
Based onIt Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett
Produced byStellan Claësson
StarringThor Modéen
Håkan Westergren
Birgit Tengroth
CinematographyMartin Bodin
Edited byRolf Husberg
Music byEric Bengtson
Production
company
Fribergs Filmbyrå
Distributed byFribergs Filmbyrå
Release date
19 August 1936
Running time
76 minutes
CountrySweden
LanguageSwedish

It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth.[1] It was shot at the Råsunda Studios in Stockholm. The film's sets were designed by the art director Arne Åkermark. It is inspired by the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 film of same title starring Carole Lombard.

Synopsis

The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.

Cast

References

  1. Wallengren p.68

Bibliography

  • Wallengren, Ann-Kristin. Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film. Nordic Academic Press, 2014.


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