James Ross Bettman | |
|---|---|
| Born | September 15, 1943 |
| Nationality | American |
| Title | Burlington Industries Professor |
| Academic background | |
| Education | Yale University |
| Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
| Doctoral advisor | Gerrit Wolf |
| Academic work | |
| Discipline | Marketing Consumer behavior Psychology |
| Institutions | Duke University University of California, Los Angeles |
| Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University. He is known for his work on consumer behavior and decision making.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]
Books
- An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340
Selected research publications
- Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive consumer choice processes." Journal of Consumer Research 25, no. 3 (1998): 187-217.
- Bettman, James R., and C. Whan Park. "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis." Journal of Consumer Research 7, no. 3 (1980): 234-248.
- Bettman, James R., and Pradeep Kakkar. "Effects of information presentation format on consumer information acquisition strategies." Journal of Consumer Research 3, no. 4 (1977): 233-240.
- Bettman, James R., Noel Capon, and Richard J. Lutz. "Cognitive algebra in multi-attribute attitude models." Journal of Marketing Research (1975): 151-164.
- Bettman, James R. "Information processing models of consumer behavior." Journal of Marketing Research (1970): 370-376.
References
- ↑ "Jim Bettman | Duke's Fuqua School of Business". Fuqua.duke.edu. Retrieved 9 November 2021.
- ↑ ">ACR Fellow Award | ACR". Acrwebsite.org. Retrieved 9 November 2021.
- ↑ "About the AMA Fellows". Ama.org. Retrieved 9 November 2021.
- ↑ Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.
External links
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