Jaquar & Company Private limited
TypePrivate
Founded1960
FounderN. L. Mehra
Headquarters
Manesar, Haryana
,
India
Area served
Worldwide
Key people
Rajesh Mehra (Director) Kishan Mehra (Director), Ajay Mehra (Director)[1]
ProductsBathroom fixtures and lighting
RevenueOver INR 6000 Crores (2022-23)
Number of employees
12000 (2022)
Websitehttps://jaquar.com/int/

The Jaquar Group, established in 1960, is a bathroom and lighting company, offers faucets, showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and varied lighting products.[2][3][4]

It employs over 12,000 people including 2400 service technicians and has 7 manufacturing units with 1 in South Korea spread over 3,30,000 sq.m. Currently, it manufactures 39 million bath fittings every year for nearly 2.9 million bathrooms every year, delivering 3.3 million sanitary ware pieces annually and 9.9 million lighting products yearly. The lighting plant in India has capacity to produce 25mn pcs annually. The company has 21 orientation centres in India and 22 Jaquar World stores globally at London, Milan, Singapore, Dubai, Kuala Lampur and other locations.[5] Jaquar Group has global headquarters spread across 48,000 sq. meters[6]) in Manesar, Haryana, India and presently operates in over 55 countries in Europe, Middle East, South East Asia, Africa, and SAARC region.[7]

History

1960–1985

1960

  • Mehras started the business, Rajesh Mehra's father NL Mehra started the bath fittings company and brand Essco.[8]

1972

  • Essco started its first manufacturing plant in Haryana, and after three years rolled out a design range of bathroom fittings under the sub-brand Deluxe.[9]

1975

  • Launch of Delux, the first designed faucet by Jaquar in India.

1985

  • Launch of Marvel, first collection of bathroom fittings from Jaquar in India.

1986–2009

1986

  • Rajesh Mehra along with brothers Ajay Mehra and Krishan Mehra launched the Jaquar brand. It is named after Jai Kaur, the grandmother of the Mehra brothers.

1987

  • Jaquar launched the advanced flush valve, making Jaquar largest selling brand in its category in India.

1993

  • Introduced Victorian design ‘Queen’ brand.

2000

  • Expands the range of offerings to whirlpools, shower panels, showers, steam cabins and spas.

2001

  • Jaquar's first Orientation Centre opens its doors to the public – a retail place where company's latest bathroom and lighting products and concepts are showcased, and advice from the experts is also offered, in addition to estimation and design assistance.[10] Jaquar is the only Indian bath brand that has live display and demonstration at its 21 Orientation Centers.[11]

2006

  • Launch of a separate division for shower enclosures from designing to installation.

2007

  • Jaquar builds its first manufacturing fully integrated unit at Bhiwadi.[12]

2008

  • Jaquar Group builds its second manufacturing facility.[13]

2009

  • Forays into water heaters, the launch of ‘Artize’

2010–till date

2010

  • The Group introduced a range of sanitaryware products. The third manufacturing plant was scaled up to 135,000 sq. m that becomes one of the largest plant in Asia[14]

2013 Nielsen survey reports Jaquar as India’s most trusted bath fittings brand

2016

  • Jaquar Group acquired a 51% majority stake in Joeyforlife—a South Korea-based luxury shower maker—in a deal worth US$1.2 million.[15][16]
  • The company has also entered the lighting industry and has launched a manufacturing unit for the same in Manesar.[17][18]
  • Jaquar makes a new global headquarter, (a Platinum LEED Certified Net zero-energy building by USGBC building in Manesar[19]

2017

  • Jaquar acquires sanitaryware manufacturing plant taking its production capacity to 1.8 million pieces.[20]
  • Jaquar Group's manufacturing units were spread over 3,29,000 sq. m, across 5 plants in India & 1 plant in South Korea.[21]
  • Jaquar expanded its manufacturing facility in Bhiwadi, Rajasthan by 30,000 square meters by investing 150 crore in new faucets manufacturing plant which helped the Group to achieve the production to 1,25,000 faucets a day.[22] With the expansion of Bhiwadi plant it has become the world's largest faucet manufacturing plant in a single unit.[23] Jaquar's Bhiwadi plant recycles 1.5 lakh litres of water every day[24]

2018

  • The Group announced the skill development and training of over 300 plumbers on World Youth Skill Day[25] as a part of Skill India, an initiative by Government of India. The training will be imparted to the plumbers through 10 specialized training centres spread across India. The centres will train unemployed youth in specialized skill sets and develop them as trained plumbers.[26]
  • The Group closed the turnover of INR 3588 Crores in 2018-19 and aims to achieve $1 billion turnover by 2022 and open 15 stores globally.[27]

2019

  • Rajesh Mehra, Director, and Promoter of Jaquar Group was conferred the 'EY Entrepreneur of the Year 2018' Award under the ‘Consumer Products & Retail’ category for Delivering luxurious experiences.[28]
  • Jaquar Group received the second Leadership in Energy and Environmental Design (LEED) Platinum certification for its bath fittings manufacturing facility in Bhiwadi, Rajasthan, India.[29]
  • Mr. Rajesh Mehra was ranked 93rd in the Forbes India's list of 100 Richest People in 2019 Ranking.[30]
  • Jaquar group completed 60 years in manufacturing excellence.[31]

2020

  • Jaquar opens the 15th Jaquar World showroom in Moscow that is designed by the Danelon Meroni design studio and showcases product ranges from Artize and Jaquar.[32]
  • Opens in-house manufacturing for LED lighting with 900000 sq. ft plant in Bhiwadi.[33]

2021

  • Jaquar launches the Sonipat water heater facility with capacity to produce - manual and digital models - 4.5 lakhs pcs in a year.[34]
  • Jaquar Group unveiled Jaquar World store in Lagos, Nigeria.[35]


2022

  • Jaquar Group launches Laguna in collaboration with Matteo Thun and Antonio Rodrigues[36]
  • Launch of ATELIER by Artize, a bath gallery at Mumbai, Delhi and Bangalore.


2023

Products

Artize Tailwater Faucet

All manufacturing plants are zero liquid discharge with recycling more tha 500,000 litres of water everyday and recycling 4221 metric tones of brass every year, generating 6.23 MW of solar energy.Jaquar Group targets its products to various socio-economic segments, such as brand Artize (luxury category), brand Jaquar (Premium category) and brand Essco (value category).[37][38][39]

Artize

Artize is a luxury bathroom shower and faucets brand from Jaquar Group. In July 2018, the Tailwater faucet, manufactured by the Jaquar Group's luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio received Red Dot Design Award for 2018 for product design.[40]

Turnover figures (INR)

  • Year 19/20: 107 Cr
  • Year20/21: 101 Cr

Jaquar

The Jaquar brand is a player in the premium segment of the Indian bathroom fittings market.[41] It manufactures shower enclosures and cubicles.[42] The company's range of products also includes faucets, showers, sanitary ware and wellness, shower enclosures, and water heaters.[43]

Turnover figures (INR)

  • Year 19/20: 2857 Cr
  • Year20/21: 2769 Cr

Faucets

Jaquar has in-house product design team, the Group has manufacturing capacity of producing 125,000 faucets per day.[44]

Showers

Jaquar showers have overhead, hand and body showers systems.[45]

Sanitaryware

Jaquar Sanitaryware ranges include wash basins, offering Wall Hung, Over Counter, Under Counter and Counter-top installations.[46]

Wellness

Jaquar has range of whirlpools that are created by specialist designers from Europe and are manufactured at Jaquar’s manufacturing facilities.[47]

Water heaters

Essco

Essco by the Jaquar Group offers taps, sanitaryware, and accessories, has a retail footprint of over 4000 in the country and an annual turnover of over Rs 300 crores.[48] For over six decades Essco the bathroom brand has been in the bath industry in India. Essco, the brand is built on the pillars of quality and affordability in designing and delivering products that are functional, and aesthetics at an easy–to-own price. Essco has expanded its footprint in tier-II, III & IV cities across India, Essco has a total retail presence across 4000+ stores and the Jaquar Group aims to increase the retail strength to 5000+ outlets by the year 2022.[49] Essco unveiled digital campaign Hashtag EsscoNaBhoolPaoge highlighting the values of quality and trusted service.[50]

Turnover figures (INR)

  • Year 19/20: 306 Cr
  • Year20/21: 340 Cr

Jaquar lighting

The group is investing Rs 150 crore in a new lighting manufacturing facility where many lighting components would be produced in-house. Jaquar's capacity to make LED drivers is about 1.2 million a month. It currently produces around 750,000. The company first invested in lighting 15 years back when it identified a vacuum in good quality lighting. Since then, it has focussed on designer lighting such as chandeliers. The company also manufactures bulbs and tube lights - it has automated bulbs assembly at its factory in Manesar.[51] Jaquar Group announced the Indian film actress Deepika Padukone as the brand ambassador of their lighting segment.[52]

Turnover figures (INR)

  • Year 19/20: 270 Cr
  • Year20/21: 167 Cr

Training

Jaquar Group aims to train over 10,000 more plumbers by 2020.[53]

Group's existing plumber training and customer service initiative; 63,000 plumbers have been trained through PAD (Plumber Associated with Dealers) and 2,000 unskilled personnel have been trained through Jaquar Group skill development centres.[54]

References

  1. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". India Infoline.com. India Infoline Ltd. 5 April 2011. Retrieved 17 December 2015.
  2. ↑ "Jaquar Lighting aims Rs 350 cr turnover by FY19". India Today. May 11, 2017. Retrieved 1 August 2017.
  3. ↑ "Jaquar set to become a complete bathroom brand". The Economic Times. Bennett, Coleman & Co. Ltd. 20 April 2012. Retrieved 17 December 2015.
  4. ↑ "Jaquar eyeing Rs 1,300 cr biz in FY 11-12". Business Standard. Business Standard. 17 March 2012. Retrieved 17 December 2015.
  5. ↑ "Jaquar to invest Rs 150 crore in new lighting factory". Business Today. businesstoday.in. March 22, 2018. Retrieved 22 March 2018.
  6. ↑ "An ode to water in steel: Inside Jaqaur's global HQ in Gurgaon". timesofindia.indiatimes.com. The Times Of India. 10 June 2017. Retrieved 10 June 2017.
  7. ↑ "Jaquar to set up plant in Manesar". mydigitalfc.com. Financial Chronicle. 1 April 2012. Archived from the original on 22 December 2015. Retrieved 17 December 2015.
  8. ↑ "Jaquar: Seeing business in a new light". Forbes India. www.forbesindia.com. August 1, 2018. Retrieved 1 Aug 2018.
  9. ↑ "Jaquar: Seeing business in a new light". Forbes India. www.forbesindia.com. August 1, 2018. Retrieved 1 Aug 2018.
  10. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". IndiaInfoline. indiainfoline.com. April 5, 2011. Retrieved 5 April 2011.
  11. ↑ "Here's why categories that used to stack high & sell cheap are embracing premiumisation". The Economic Times. economictimes.indiatimes.com. September 21, 2016. Retrieved 21 September 2016.
  12. ↑ "Jaquar Group marks the 60th anniversary with an expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit". Construction Week. July 26, 2019. Retrieved 24 July 2019.
  13. ↑ "Overview on the Jaquar Group". Jaquar official website. July 26, 2019. Retrieved 12 Dec 2019.
  14. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". Indiainfoline. indiainfoline.com. April 5, 2011. Retrieved 5 April 2011.
  15. ↑ "Jaquar picks stake in Korean firm; aims to increase exports". Business Line. The Hindu. Jul 20, 2016. Retrieved 16 August 2016.
  16. ↑ "Jaquar acquires majority stake in Korea-based Joeyforlife". The Times of India. Jul 19, 2016. Retrieved 16 August 2016.
  17. ↑ "Jaquar to Enter LED Lighting Biz; Expand Manesar Facility". The New Indian Express. The New Indian Express. March 31, 2016. Retrieved 16 August 2016.
  18. ↑ "Jaquar director Rajesh Mehra is focused to take the company to new heights". The Economic Times. 17 May 2017. Retrieved 10 April 2018.
  19. ↑ "Meet the company with the most environment-friendly office in India". Business Insider India. 5 Aug 2016. Retrieved 15 August 2016.
  20. ↑ "Jaquar acquires Euro Ceramics' sanitaryware plant". VC Circle. VCCircle.com. April 25, 2017. Retrieved 3 Dec 2017.
  21. ↑ "Jaquar aims USD 1 billion turnover by 2022, to open 15 stores globally". The Indian Express. Indianexpress.com. December 3, 2017. Retrieved 3 Dec 2017.
  22. ↑ "Jaquar to double manufacturing facility in Rajasthan with Rs 150 crore investment". DNA India. Diligent Media Corporation Ltd. Jun 26, 2016. Retrieved 16 August 2016.
  23. ↑ "Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit". Construction Week. July 26, 2019. Retrieved 24 July 2019.
  24. ↑ "Jaquar's Bhiwadi plant recycles 1.5 lakh litres of water every day". IndiaCSR.in. indiacsr.in. Jun 4, 2019. Retrieved 4 June 2019.
  25. ↑ "World Youth Skills Day". The United Nations. un.org. July 15, 2018. Retrieved 15 July 2018.
  26. ↑ "Jaquar Group Trains Over 300 Plumbers Pan-India on World Youth Skill Day". Business World. July 15, 2018. Retrieved 15 July 2018.
  27. ↑ "Jaquar aims $1 billion turnover by 2022, to open 15 stores globally". The Economic Times. Economictimes.indiatimes.com. December 3, 2017. Retrieved 3 Dec 2017.
  28. ↑ "Rajesh Mehra of Jaquar Group wins the Entrepreneur of the Year award 2018". Architecture Update. architectureupdate.in. February 16, 2019. Retrieved 16 February 2019.
  29. ↑ "Jaquar Group achieves greater heights in sustainable manufacturing". Manufacturing Today India. manufacturingtodayindia.com/. June 6, 2019. Retrieved 16 February 2019.
  30. ↑ "India's 100 Richest People". Forbes. December 16, 2019. Retrieved 16 December 2019.
  31. ↑ "Jaquar Group July 2019 Newsletter Group". Jaquar Newsletter July 2019. July 26, 2019. Retrieved 12 July 2019.
  32. ↑ "Jaquar Group Open Doors to Jaquar World, the Flagship Showroom in Moscow". PTI News. March 13, 2020. Retrieved 13 March 2020.
  33. ↑ "Jaquar Group to start production at two new factories in October". Business Standard. August 31, 2020. Retrieved 31 August 2020.
  34. ↑ "Jaquar Group press release". PTI News. Apr 18, 2021. Retrieved 18 April 2021.
  35. ↑ "Jaquar World unveils showroom in Lagos". ww.sunnewsonline.com. Nov 20, 2021. Retrieved 20 November 2021.
  36. ↑ "Jaquar Laguna, a premium bathroom ensemble inspired by Zero Design's simplicity, now in India". The Print. www.theprint.in. January 31, 2022. Retrieved 31 January 2022.
  37. ↑ "Jaquar's facets, beyond faucets". Business Line. The Hindu Business Line. 10 August 2011. Retrieved 17 December 2015.
  38. ↑ "Rajesh Mehra, Director & Promoter, Jaquar". India Infoline.com. India Infoline Ltd. 5 April 2011. Retrieved 17 December 2015.
  39. ↑ "'Jaquar's USP is our coordinated product offerings with wide range of fittings'". Hospitality Biz India. Saffron Synergies Pvt Ltd. 10 December 2015. Archived from the original on 22 December 2015. Retrieved 17 December 2015.
  40. ↑ "Jaquar Group's Luxury Bath Brand Artize wins the Red Dot Design Award For Tailwater". architectinteriorsindia.com. May 1, 2018. Retrieved 1 May 2018.
  41. ↑ "India's Richest 2019: Jaquar's Rajesh Mehra makes fitting debut". Forbes India. www.forbesindia.com. November 26, 2019. Retrieved 26 Nov 2019.
  42. ↑ "Shower Enclosure and Cubicles Market Is Booming Worldwide Along with Key Trends through the Company Sections, Countries and Regions with Key Players-Duravit, Jaquar Group, Kohler, LIXIL Group, Masco, Acorn Engineering Company". 3wNews. July 6, 2020. Retrieved 6 July 2020.
  43. ↑ "Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit". Manufacturing Today India. www.manufacturingtodayindia.com. July 24, 2019. Retrieved 24 July 2019.
  44. ↑ "Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit". Manufacturing Today India. www.manufacturingtodayindia.com. July 24, 2019. Retrieved 24 July 2019.
  45. ↑ "Jaquar Group's new 'Sensor and Sensibility' campaign endorses a touch-free lifestyle". ET BrandEquity.com. brandequity.economictimes.indiatimes.com/. August 19, 2020. Retrieved 19 August 2020.
  46. ↑ "Here is the story of an Indian company gaining global fame for its home-grown products". Business Insider India. businessinsider.in. October 5, 2020. Retrieved 5 October 2020.
  47. ↑ "Here is the story of an Indian company gaining global fame for its home-grown products". Business Insider India. businessinsider.in. October 5, 2020. Retrieved 5 October 2020.
  48. ↑ "ESSCO by Jaquar Group's launches new TVCs". Brandequity.economictimes.indiatimes.com. January 31, 2020. Retrieved 31 January 2020.
  49. ↑ "Hindware, Jaquar see affordable housing scheme boosting their sales". livemint.com. August 22, 2018. Retrieved 22 August 2018.
  50. ↑ "Essco by Jaquar Group unveils digital campaign #EsscoNaBhoolPaoge". exchange4media.com. September 27, 2021. Retrieved 27 September 2021.
  51. ↑ "Jaquar to invest Rs 150 crore in new lighting factory". Business Today. businesstoday.in. March 22, 2018. Retrieved 22 March 2018.
  52. ↑ "Jaquar Lighting aims Rs 350 cr turnover by FY19". The Financial Express. The Express Group. 11 May 2017. Retrieved 10 April 2018.
  53. ↑ "World Youth Skill Day: Jaquar Group aims to train over 10,000 more plumbers by 2020". The Business World. everythingexperiential.businessworld.in/. 15 July 2019. Retrieved 17 July 2019.
  54. ↑ "Jaquar Group aims to train over 10,000 more plumbers by 2020". The CSR Journal. thecsrjournal.in/. 15 July 2019. Retrieved 17 July 2019.
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