Jason Goldberg
NationalityAmerican
OccupationEntrepreneur
SpouseChristian Friedhelm Schoenherr (m. 2012)

Jason Goldberg is an American internet entrepreneur. He is currently the Director and CEO of Simple Token[1] and CEO of Pepo.[2] Prior to this, he served as the Co-founder and CEO of e-commerce sites Fab[3] and Hem.[4]

Early life and education

Goldberg is from Rockville, Maryland.[5]

He graduated from Emory University in 1993.[5] In 2001, he received an MBA from Stanford Business School.[6]

Career

Goldberg left Emory University to work for the White House in the Office of Cabinet Affairs and then worked for Erskine Bowles, the chief of staff for US President Bill Clinton.[6] He left politics for technology, developing digital strategies for AOL Time Warner and T-Mobile.[6] In 2004, he founded Jobster, a job search engine that pivoted into a site to manage employee referrals.[7] The site was a rival to LinkedIn.[8] The company went through two "pivots" and was sold in 2006 for a fraction of its former value.[9]

Goldberg launched Socialmedian in 2008, a social news aggregator, which he later sold to XING.[6][7] In 2011, he launched Fabulis, a gay social network, with Bradford Shellhammer.[9] Soon after, he pivoted the business to become a flash-sale furniture site and changed the name to Fab.[9] Its focus was to aggregate designer products into one online marketplace.[7] In 2014, Goldberg launched Hem, a furniture manufacturing company that doubles as an e-commerce site.[10] In 2016, Goldberg launched Pepo, a social media app that connects users with experts in live messaging communities on various topics.[11][12]

In 2017, Goldberg created Simple Token to bridge cryptocurrencies and mainstream consumer apps. Simple Token is a blockchain protocol for consumer companies to easily launch their own tokens, without the need to create and maintain new blockchains and token ecosystems. Goldberg came up with the idea for Simple Token when attempting to tokenize his social media app, Pepo. Pepo's development team found that the tokenization process was much more costly and complex than they had anticipated. From this, Goldberg began creating a technology that allows small to mid-size consumer companies to put part of their business onto a blockchain and tokenize without complex development requirements. Simple Token was set to launch a public token sale on November 14, 2017.[1]

Personal life

In August 2012, Goldberg married his boyfriend Christian Friedhelm Schoenherr in New York.[13] Goldberg and his colleague Shellhammer served as best man at each other's weddings.[14]

References

  1. 1 2 "Simple Tokens Aims To Keep Tokening Simple - ICO Soon". BlockTribune.com. 2 October 2017.
  2. ↑ "Former Fab CEO Jason Goldberg's new company Pepo has raised $2.3 million in funding". Business Insider.
  3. ↑ "Fab Team". Fab.com. Archived from the original on January 8, 2015. Retrieved January 9, 2015.
  4. ↑ "Hem Contact". Hem.com. Archived from the original on January 9, 2015. Retrieved January 9, 2015.
  5. 1 2 "Making Everyone More 'Fabulis'". jumponmarkslist.com. Mark’s List. Archived from the original on October 18, 2012. Retrieved January 9, 2015.
  6. 1 2 3 4 "The Former White House Aide Who Founded Fab Dot Com". BusinessWeek. Archived from the original on October 27, 2012. Retrieved January 9, 2015.
  7. 1 2 3 Sacks, Danielle (9 September 2013). "How High Can Fab Climb?". fastcodedesign.com. FastCompany. Retrieved January 9, 2015.
  8. ↑ Popper, Ben (26 November 2013). "Demolition Man: why does Fab's CEO keep building big companies that suddenly implode?". The Verge. Retrieved January 9, 2015.
  9. 1 2 3 Edwards, Jim (27 November 2013). "Fab CEO Has A Long History Of Mistakes". Business Insider. Retrieved January 9, 2015.
  10. ↑ Del Rey, Jason (5 July 2014). "Fab's CEO, Still Standing, Is Plotting the Next 20 Years". recode.net. Vox. Retrieved January 9, 2015 – via vox.com.
  11. ↑ Lunden, Ingrid (December 6, 2016). "Pepo, Jason Goldberg's social media app, raises $2.35M from his old Fab.com backers". techcrunch.com. Retrieved December 29, 2020.
  12. ↑ Loizos, Connie (March 14, 2017). "Jason Goldberg raises $400K more to turn Pepo into 'the best place to host live conversation'". techcrunch.com. Retrieved December 29, 2020.
  13. ↑ "Christian Schoenherr, Jason Goldberg". The New York Times. 19 August 2012. Retrieved 29 December 2020.
  14. ↑ Konrad, Alex (2013-11-01). "Fab.com Co-Founder Departs After Pivot From Flash Sales Model". Forbes.com. Retrieved 2018-07-30.
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