Jay and Joy
Formation2014
Revenue
€780,000 in 2019[1]
Employees
18 as of September 2021[2]
Websitejay-joy.com

Jay and Joy is the first purely vegan cheese producer of France.[3][1] Most of the company's products contain Spanish almonds,[4] while others use cashew nuts or sunflower seeds, as well as spices.[3] Its most successful product is a camembert-like almond and cashew cheese called Joséphine.[4][5]

The company makes its products in La Croix-Saint-Ouen north of Paris and sells them retail and online in several European countries.[6] Jay and Joy also operates a cheese shop in the 11th arrondissement of Paris, called La crèmerie végétale ("The plant-based creamery"). As of 2020, more of its customers are lactose intolerant than vegan.[1]

In 2023, all of their products were recalled after several listeriosis cases were linked to the consumption of Jay and Joy merchandise. They mostly happened among pregnant women and were suspected of having induced preterm births.[7]

History

The company was started in Paris in 2014[6] by Mary Iriarte Jähnke, a vegan and former fashion employee with a French-Venezuelan background,[8] and her German partner Eric Jähnke, also a vegan[3][2] and an engineer by education.[2] Mary Jähnke took lessons from a master cheesemaker, saying the company defends the craft of cheesemaking.[3]

Jay and Joy's first retail partner was the French organic chain Biocoop. In 2018, they started exports, beginning with the Belgian organic chain Bio-Planet (operated by the Colruyt Group). They then expanded sales to the Netherlands and Germany. As of September 2021, 20% of the company's revenue stems from exports.[2]

They first produced in the 11th arrondissement of Paris but moved out to La Croix north of the capital in 2019, expanding the production floor from 60 to 450 square metres.[3]

See also

  • La Fauxmagerie, the first vegan cheese producer of the United Kingdom
  • Dr Mannah's, a German vegan cheese producer founded in 2012

References

  1. 1 2 3 Colas Des Francs, Ophélie (2020-02-21). "Vromage ou frawmage… les start-up du végétal, entre la poire et le fromage". Les Echos Entrepreneurs (in French). Retrieved 2021-11-07.
  2. 1 2 3 4 Prigent, Camille (2021-09-13). "Jay & Joy, la fromagerie vegan qui s'exporte". Les Echos Entrepreneurs (in French). Retrieved 2021-11-07.
  3. 1 2 3 4 5 Julien, Élie (2019-09-16). "La plus grande crèmerie végétalienne de France va déménager dans l'Oise". Le Parisien (in French). Retrieved 2021-11-07.
  4. 1 2 Fuchs, Liliana (2021-02-21). "Así es Jay & Joy, la primera quesería vegana artesanal de París en el país de los mil quesos". Directo al Paladar (in Spanish). Retrieved 2022-03-12.
  5. ↑ Ciancas, María Luisa Zotes (17 February 2021). "Jay & Joy, la primera quesería vegana de París (y de Francia)". Condé Nast Traveler España (in European Spanish). Retrieved 2022-03-12.
  6. 1 2 "La première crèmerie vegan de France". Jay and Joy (in French). Retrieved 2021-11-07.
  7. ↑ "Tous les produits végans Jay & Joy rappelés après des cas de Listéria". www.20minutes.fr (in French). 2023-01-23. Retrieved 2023-04-19.
  8. ↑ "Visite de la "fromagerie" vegan Jay & Joy". Les Echos Start (in French). 2017-08-18. Retrieved 2021-11-07.
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