Joseph Reiff (June 5, 1911 – February 9, 1988) was an American basketball player and referee. He was a three-time All-American center at Northwestern University.

Reiff, a 6'3 (1.91 m) center from Crane Technical High School in Chicago, chose to attend nearby Northwestern University and play for Hall of Fame coach Dutch Lonborg. Reiff led the Wildcats to a Western Conference championship in his sophomore year. Reiff led the league in scoring with a 10.0 average. Northwestern finished 13-1 (11-1 in league play) and would later be retroactively named 1931 National Champions by the Helms Athletic Foundation and Reiff was named a consensus All-American.

In his junior year, Reiff finished second in the conference in scoring to Purdue senior John Wooden. In his senior year, Reiff again led Northwestern to a conference title and led the league in scoring for a second time at 14.0 points per game. He was once again named a consensus All-American^[1]

After graduating from Northwestern, Reiff played for Rosenberg-Avery of Chicago in the Amateur Athletic Union (AAU) and was named to the All-AAU team. He then became a basketball referee in the Western Conference from 1937-1947.^[2]

Joe Reiff was a charter inductee into the Northwestern athletics Hall of Fame, elected in 1984.^[3]

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