John Couch is an American business executive and author who served as Apple Computer's First Vice President of Education.

After becoming one of the first fifty computer science graduates from UC Berkeley, Couch joined Hewlett-Packard as software engineer and, in 1978, was recruited by Steve Jobs as Director of New Products for Apple Computer, Inc., making him the company's 54th employee. Soon thereafter he became Apple's first Vice President of Software and then General Manager overseeing the Apple Lisa computer division.[1]

In 1984, Couch left Apple to take over a struggling Christian school in Solana Beach, California. He also served as Executive in Residence for the Mayfield Fund and, in 1997, became CEO of biotechnology software maker DoubleTwist (then called Pangea Systems).[2] After leaving DoubleTwist, he was again recruited by Steve Jobs to return to Apple and take on the newly created role of Vice President of Education.[3]

In May 2018, Couch and his co-author, Jason Towne, published the book Rewiring Education,[4][5][6][7] which became the best-selling education book in China.[8] That same year, Couch founded Eden Inspirations, a ministry that works with Christian music artists and labels, such as Aaron Gillespie and Bethel Music. By 2019, the company had released three CDs: Songs of the Night, Songs of Freedom, and Songs of Wisdom.[9]

In June 2018, Couch was announced as an executive producer of the action film Sound of Freedom, starring Jim Caviezel.[10] Later that same year, Couch launched a wine tasting company called Eden Estate Wines.[11] Couch's memoir, My Life at Apple and the Steve I Knew, was published in July 2021.[12][13] Sound of Freedom was released theatrically in 2023.

References

  1. ↑ "A History of Apple's Lisa, 1979-1986"
  2. ↑ "The Demise of DoubleTwist," Kevin Davies, Bio*IT World.com, May 7, 2002
  3. ↑ "Apple brings veteran back to class," Ian Fried, CNet News, June 10, 2002
  4. ↑ Couch, John; Towne, Jason (2018). Rewiring Education: How Technology Can Unlock Every Student's Potential. BenBella Books. ISBN 978-1944648435.
  5. ↑ "Rewiring Education: How Technology Can Unlock Every Student's Potential|Hardcover".
  6. ↑ "Vrain Waves: Teaching Conversations with Minds Shaping Education: John Couch on Rewiring Education on Apple Podcasts".
  7. ↑ http://rewiringeducation.com
  8. ↑ "China has started a grand experiment in AI education. It could reshape how the world learns".
  9. ↑ https://edeninspirations.com
  10. ↑ Bond, Paul (June 15, 2018). "Blockchain Platform TaTaTu to Co-Finance 'Sound of Freedom'". The Hollywood Reporter. Retrieved July 18, 2023.
  11. ↑ "John Couch left Apple for grapes at Eden Estate Wines". November 2019.
  12. ↑ "The Truth About Steve Jobs & the Future of Education with Former Apple Exec John Couch in the Pressrow by Bleav".
  13. ↑ "Book My Life at Apple: And the Steve I Knew".
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