"Jumbotron Shit Poppin"
Song by Drake
from the album Her Loss
ReleasedNovember 4, 2022
Length2:17
Label
Songwriter(s)
Producer(s)
Music video
"Jumbotron Shit Poppin" on YouTube

"Jumbotron Shit Poppin" is a song by Canadian rapper Drake from his collaborative studio album Her Loss (2022) with Atlanta-based rapper 21 Savage.

Critical reception

The song received generally negative reviews. Robin Murray of Clash had a favorable response, stating the song's melodic flow "is just straight fun".[1] In a review of Her Loss, Vernon Ayiku of Exclaim! regarded it as one of the "unnecessary and actively damaging" tracks "that could have been left on the cutting room floor."[2] Paul A. Thompson of Pitchfork wrote, "Still, tucked between the sameness are pockets of strangeness—like the drawn-out instrumental ending to 'Jumbotron Shit Poppin,' at once triumphant and melancholy."[3] Josh Svetz of Paste commented it "sounds confused and muddled, with Drake speeding up his vocals and losing the smoothness he's much more well-equipped for. It sounds like Drake trying to make Whole Lotta Red, which no one needs or asked for."[4]

Music video

An official music video was released on January 17, 2023. It was directed by Tristan C-M, who also produced it with Theo Skudra, Sebastian Contreras, and Anthony Gonzales. The clip opens with the captions, "THIS IS 72 HOURS FOR US",[5][6] over camcorder footage of assorted jewelry and gold chain laid out on a marble bench.[6] It sees Drake spending time at a mansion in California,[6][7] in front of a red Ferrari parked in its driveway, shopping at a Rolex store with friends,[6][7][8] at a nightclub,[6][8] dining at a dimly-lit restaurant, and entertaining girls.[7] He is noticeably seen wearing multiple pieces of jewelry bought from Pharrell, worth around $3 million in total.[5][8][9] The video features cameos from Lil Baby, Mike Tyson, French Montana and Central Cee, as well as a shot of Lenny Kravitz performing.[10]

Charts

References

  1. ↑ Murray, Robin (November 4, 2022). "Drake, 21 Savage – Her Loss". Clash. Archived from the original on November 5, 2022. Retrieved November 5, 2022.
  2. ↑ Ayiku, Vernon (November 7, 2022). "Thanks to 21 Savage, 'Her Loss' Is a Win for Drake Fans". Exclaim!. Archived from the original on November 7, 2022. Retrieved November 7, 2022.
  3. ↑ Thompson, Paul A. (November 8, 2022). "Drake / 21 Savage: Her Loss Album Review". Pitchfork. Archived from the original on November 8, 2022. Retrieved November 8, 2022.
  4. ↑ Svetz, Josh (November 9, 2022). "Drake Sidelines 21 Savage on the Underwhelming Her Loss". Paste. Retrieved November 24, 2022.
  5. 1 2 Cowen, Trace William (January 17, 2023). "Watch Drake's New "Jumbotron Sh*t Poppin" Video". Complex. Retrieved 10 June 2023.
  6. 1 2 3 4 5 Young, David James (January 18, 2023). "Drake flaunts his luxurious lifestyle in new video for 'Jumbotron Shit Poppin'". NME. Retrieved 10 June 2023.
  7. 1 2 3 Bowenbank, Starr (January 17, 2023). "Drake & Friends Hit the Rolex Store in Flossy 'Jumbotron S–t Poppin' Music Video: Watch". Billboard. Retrieved 10 June 2023.
  8. 1 2 3 Walker, Joe (January 17, 2023). "Drake Flexes $3.3M Worth of Pharrell's Jewelry In 'Jumbotron Shit Poppin' Video". HipHopDX. Retrieved 10 June 2023.
  9. ↑ Cole, Sam (January 18, 2023). "$3M Worth of Jewelry? Damn, Drake's "Jumbotron Shit Poppin"". Highsnobiety. Retrieved 10 June 2023.
  10. ↑ Blistein, Jon (January 17, 2023). "Drake Is Going to Lenny Kravitz Gigs, Drinking Espresso Martinis in 'Jumbotron Sh-t Poppin' Video". Rolling Stone. Retrieved 10 June 2023.
  11. ↑ "Drake Chart History (Canadian Hot 100)". Billboard. Retrieved November 24, 2022.
  12. ↑ "Drake Chart History (Global 200)". Billboard. Retrieved November 24, 2022.
  13. ↑ "Swedish Heatseekers Chart - 10 November 2022". Retrieved 10 June 2023.
  14. ↑ "Official Audio Streaming Chart Top 100". Official Charts Company. Retrieved November 11, 2022.
  15. ↑ "Drake Chart History (Hot 100)". Billboard. Retrieved November 24, 2022.
  16. ↑ "Drake Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 24, 2022.
  17. ↑ "Hot R&B/Hip-Hop Songs – Year-End 2023". Billboard. Retrieved November 23, 2023.
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