KBHT
Broadcast areaWaco, Texas
Frequency104.9 MHz (HD Radio)
BrandingKicker 104.9
Programming
FormatClassic country
SubchannelsHD2: Cool 101.3 (Oldies)
HD3: KTON simulcast (Sports)
HD4: The Beat 107.3 (Mainstream Urban)
AffiliationsClear Media Network
Ownership
Owner
  • M&M Broadcaster
  • (Simmons Austin, Ls, LLC)
KRMX, KEKR, KTON, KRZI
History
First air date
February 29, 1984 (as KYCX Mexia)
Former call signs
KYCX (1983–1984)
KYCX-FM (1984–2005)
KWGW (2005–2007)
KRQX-FM (2007–2010)
KWBT (2010-2014)
Call sign meaning
Bellmead's HoT (former format)
Technical information
Facility ID21494
ClassA
ERP2,850 watts
HAAT147 meters (482 ft)
Transmitter coordinates
31°38′39.00″N 96°36′51.00″W / 31.6441667°N 96.6141667°W / 31.6441667; -96.6141667
Translator(s)See § Translators
Links
WebcastListen live
HD2: Listen live
HD4: Listen live
Websitewww.listentexas.com
centexbeat.com

KBHT (104.9 FM) is a radio station broadcasting a classic country format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters.[1] Its studios are in Waco, and its transmitter is located west of Mexia, Texas.

History

The station was assigned the call letters KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it programmed country music for much of its existence. 104.9 was the original FM sister to 1590 KEKR, which signed on as KBUS in 1956. 104.9 signed on in 1984, with the AM & FM simulcasted. Matthew & Lisa Groveton were the original owners. On April 4, 1984, the station changed its call sign to KYCX-FM as 1590 KBUS dropped its longtime call set to become KYCX. On September 16, 2005, 104.9 became KWGW as Jack FM style country format, playing a span of several decades, as George FM. At this point, 104.9 disassociated itself with its City of License in Mexia and began targeting Waco. On August 23, 2007, 104.9 returned to KRQX-FM, as Q 104.9, and returning to a more traditional country format. .[2] In 2010, "104.9 The Beat" debuted with a Hip Hop format, giving Waco its first ever urban formatted station. The station changed its city of license to Bellmead, when the tower was moved into Waco, effective August 27, 2013. The call letters were soon changed to KWBT, to match the new moniker. The calls stood for Waco's Beat.

On January 1, 2014, KWBT and 94.5 KBCT swapped signals, with KWBT moving to 94.5 while KBCT took over the 104.9 signal. It then relaunched as Rhythmic Top 40 "Hot 104.9" again changing the call letters to KBHT.[3]

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2.[4]

On August 20, 2016, KBHT changed their format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".[5]

On August 29, 2017, KBHT changed their format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM".[6]

On August 30, 2017 KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's WACO-FM.

On February 15, 2021 KBHT-HD2 and its 101.3 translator changed their format from country to oldies, branded as "Cool 101.3".[7]

On June 29, 2021 an announcement came that "104.9 Bob FM" has rebranded as "Star 104.9".[8]

On July 2, 2023 KBHT changed their format from adult contemporary to a simulcast of classic country=formatted KEKR 1590 AM Waco, branded as "Kicker 104.9".[9]

Translators

Broadcast translators for KBHT
Call signFrequencyCity of licenseFIDERP (W)HAATClassTransmitter coordinatesFCC infoNotes
K267AI 101.3 FMMoody, Texas148790250113 m (371 ft)D31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222LMSFirst air date: December 12, 2006 (as 90.7 K214EI); rebroadcasts HD2
K230CK 93.9 FMWaco, Texas156271250113 m (371 ft)D31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222LMSFirst air date: December 1, 2014 (as 104.5 K283CD; rebroadcasts HD3
K297CC 107.3 FMWaco, Texas156281250106 m (348 ft)D31°32′15.30″N 97°05′32.90″W / 31.5375833°N 97.0924722°W / 31.5375833; -97.0924722LMSFirst air date: December 1, 2014; rebroadcasts HD4

References

  1. "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009. Archived from the original on August 14, 2011. Retrieved January 1, 2014.
  2. "KRQX Call Sign History". United States Federal Communications Commission, audio division.
  3. WACO'S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)
  4. [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)
  5. M&M Moves Three Waco Stations Radioinsight - August 22, 2016
  6. KBHT Makes Annual Format Change Radioinsight - August 29, 2017
  7. Hits 101.3 Brings Oldies To Waco Radioinsight - February 15, 2021
  8. Bob becomes a Star Radioinsight - June 29, 2021
  9. Kicker Replaces Star in Waco Radioinsght - July 2, 2023
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