KRJO
Frequency1680 kHz
Branding99.7 The Legend
Programming
FormatClassic country
Ownership
Owner
KJLO-FM, KLIP, KMLB, KMVX, KRVV
History
First air date
4 September 1998 (1998-09-04)
Former call signs
  • KBJE (1998-2000)
  • KRJO (2000-2001)
  • KYEA (2001)
Technical information[1]
Licensing authority
FCC
Facility ID8716
ClassB
Power
  • 10,000 watts (day)
  • 1,000 watts (night)
Translator(s)99.7 K259CU (Monroe)
Links
Public license information
WebcastListen Live
Websitewww.997thelegend.com

KRJO (1680 AM, "99.7 The Legend") is an American radio station broadcasting a classic country music format. The station is licensed to Monroe, Louisiana and is owned by Holladay Broadcasting of Louisiana, LLC.[2] Studios are located in Monroe, and its single-tower transmitter site is located east of Monroe.

KRJO's programming is simulcast on Monroe translator K259CU, at 99.7 FM.

History

KRJO originated as the expanded band "twin" of an existing station on the standard AM band. On March 17, 1997, the Federal Communications Commission (FCC) announced that eighty-eight stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with KMLB in Monroe authorized to move from 1440 kHz to 1680 kHz.[3]

A construction permit for the expanded band station was assigned the call letters KBJE on September 4, 1998.[4] The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency.[3] However, this deadline was extended multiple times, and both stations continued to be authorized beyond the initial time limit.

In November 2006, the Noe family reached an agreement to sell KNOE on 540 kHz to Clay Holladay's Holladay Broadcasting. At the time, the FCC noted that "The conditional grant... required Holladay to surrender the license for the station that at the time bore call sign KMLB (AM) ('Old KMLB'), Monroe, Louisiana, prior to Holladay consummating its acquisition" of KNOE.[5] Thus, the original KMLB on 1440 AM was taken off the air, with its license surrendered to the FCC on March 4, 2008.[6] Thirteen days later, the call letters on 540 AM were changed from KNOE to KMLB,[7] and programming previously on 1440 AM was consolidated to the transferred KMLB.

KRJO logo used as 99.7 My-FM until April 6, 2020

99.7 My FM

On July 11, 2016, KRJO changed formats from classic country to hot adult contemporary, branded as "99.7 My FM", simulcast on FM translator K259CU 99.7 FM Monroe.[8]

Return to classic country

On April 5, 2020, KRJO reverted formats back to classic country, branded as "99.7 The Legend" after three years with hot adult contemporary.[9]

References

  1. ↑ "Facility Technical Data for KRJO". Licensing and Management System. Federal Communications Commission.
  2. ↑ KRJO, fcc.gov. Accessed November 23, 2015
  3. 1 2 "FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations" (FCC DA 97-537), March 17, 1997.
  4. ↑ FCC Call Sign History (1680 AM) (Facility ID: 87167)
  5. ↑ "DA-11-99", FCC record (January 3 – 28, 2011), January 20, 2011, page 397
  6. ↑ FCC Station Search Details: DKMLB (Facility ID: 48636)
  7. ↑ FCC Call Sign History (540 AM) (Facility ID: 35249)
  8. ↑ 99.7 My FM Debuts in Monroe Radioinsight - July 12, 2016
  9. ↑ Classic Country Legend Debuts In Monroe Radioinsight - April 6, 2020


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