KWLZ

Shasta Lake, California
Broadcast area	Redding / Red Bluff / Corning
Frequency	99.3 MHz
Branding	Wild 99-3
Programming
Format	CHR
Ownership
Owner	Stephens Media Group (SMG Redding, LLC)
Sister stations	KNRO, KQMS, KRDG, KSHA
History
First air date	October 24, 1989 (as KNNN)
Former call signs	KCIB (1988-1989, CP) KNNN (1989-2010) KQMS-FM (2010-2017)
Call sign meaning	K WiLd Z
Technical information
Facility ID	54039
Class	C2
Power	1,600 watts
HAAT	465 meters (1,526 ft)
Transmitter coordinates	40°39′15″N 122°31′16″W / 40.65417°N 122.52111°W / 40.65417; -122.52111
Links
Webcast	Listen Live
Website	wild993fm.com

KWLZ (99.3 FM) is an American commercial radio station licensed to Shasta Lake, California, serving the Northern California area.

History

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day.

In January 2007, 99.3 flipped to country as "99.3 Hank FM."

On September 20, 2010, KNNN changed their call letters to KQMS-FM and changed their format to news/talk, simulcasting KQMS, as Hank FM and the KNNN calls moved to 87.7.

On January 15, 2017, 99.3 dropped the KQMS simulcast and began stunting with a loop of "Wild Thing" by Tone Lōc.^[1] On January 18, KQMS-FM launched a rhythmic contemporary format, branded as "Wild 99.3" under the new calls KWLZ, launching with 10,000 songs in a row. The first song was "Fake Love" by Drake.^[2]

Former logos

References

External links

• KWLZ in the FCC FM station database
• KWLZ in Nielsen Audio's FM station database

40°39′14″N 122°31′16″W / 40.654°N 122.521°W / 40.654; -122.521