Keys Soulcare
IndustryRetail
Founded2020
HeadquartersUnited States
Key people
Alicia Keys
Productsskin care and bodycare, candles
WebsiteKeys Soulcare.com

Keys Soulcare is a beauty and wellness lifestyle brand by American singer and songwriter Alicia Keys.[1] It includes a variety of skincare and bodycare products, candles, and cosmetics.

The brand's products were first sold in the UK with Cult Beauty.[2][3]

History

In September 2020, Keys announced plans of launching her own lifestyle brand, called Keys Soulcare.[4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics,[5][6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.[7][8][9][10]

The brand was launched in December 2020 in the US, early 2021 in the UK.[11][12] In April 2021, the brand was launched in France,[13] then in Canada in March 2022.[14]

References

  1. ↑ Chatzman, Celia (2020-12-03). "Alicia Keys Launches Her Lifestyle Beauty Line, Keys Soulcare". Forbes. Retrieved 2023-03-11.
  2. ↑ Murray, Becki (2021-01-01). "Everything You Need to Know About Keys Soulcare". Harper's Bazaar. Retrieved 2023-03-11.
  3. ↑ "Keys Soulcare". Cult Beauty. Retrieved 2023-03-11.
  4. ↑ Fray, Kaitlyn (2022-09-22). "Alicia Keys Unveils Lifestyle Beauty Brand, Keys Soulcare, And Reveals the First Product Drop". People. Retrieved 2023-03-11.
  5. ↑ "E.l.f. Debuts Content-Driven Keys Soulcare Brand with Alicia Keys". Glossy. 2020-09-29. Retrieved 2023-03-11.
  6. ↑ "Join Alicia Keys, Tracee Ellis Ross & Jen Atkin to Celebrate the Launch of Keys Soulcare at Ulta". E! Online. 2021-02-17. Retrieved 2023-03-11.
  7. ↑ "Alicia Keys Unveils Keys Soulcare With the World". Financial Post. 2020-08-22. Retrieved 2023-03-11.
  8. ↑ Fetto, Funmi (July 4, 2021). "Alicia Keys: 'I've always had to be strong'". The Guardian. Retrieved July 8, 2021.
  9. ↑ Nouril, Perdita (July 5, 2021). "Alicia Keys: The One Skincare Ingredient Alicia Keys Swears By For Her Make-Up Free Glow". Women's Health. Retrieved July 8, 2021.
  10. ↑ Ateh, Jewel (2020-11-10). "'I Struggled So Much In My Skin & Being Clear About My Self-Worth': Alicia Keys Opens Up About Black Lives Matter, Overcoming Acne & Launching Her Beauty Brand". Glamour. Retrieved 2023-03-11.
  11. ↑ "Where to Buy - Find Keys Soulcare Near You". Keyssoulcare.com. Retrieved 2023-03-11.
  12. ↑ Bitmead, Charlotte (2021-01-29). "Everything You Need To Know About Alicia Keys' Lifestyle Beauty Brand 'Keys Soulcare'". Elle. Retrieved 2023-03-11.
  13. ↑ "Keys Soulcare: Alicia Keys' Cosmetics Brand Arrives in France". Promostyl. 2021-04-22. Retrieved 2023-03-11.
  14. ↑ Vecchiarelli, Samantha. "Alicia Keys Launches Lifestyle Beauty Brand, Keys Soulcare". HOLR Magazine. Retrieved 2023-03-11.


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