Kjell Olav A. Maldum
Born (1962-12-07) December 7, 1962
Oslo, Norway
NationalityNorwegian
Alma materNTNU
Years active1980–present
TitleCEO and Chairman of Infinitum AS
Board member ofLoop, Infinitum, DMF, Green Dot

Kjell Olav A. Maldum (born 12 December 1962) is a Norwegian entrepreneur and business leader. He is a public figure[1][2][3] in the Norwegian movement for bottle recycling, an equivalent to bottle bill in the US and cash for container in Australia. Since 2007, he has been serving as the CEO and Chairman of Infinitum AS, the operator of the national paid recycling scheme for bottles and cans marked with the official "recyclable" or "deposit" logo in Norway.[4][5]

Early career

Being a graduated from NTNU in Trondheim, Maldum has served in different technical and leadership positions before being appointed as CEO of Infinitum in 2007. He has been a Department Manager at National Institute of Technology (Norway) Teknologisk Institutt 1990-2000, and CEO of Groceries' Environmental Forum or DMF (DAGLIGVAREHANDELENS MILJØFORUM in Norwegian) 2001–2007[6][7][8][9][10]

Advocating for environment

Maldum is especially engaged in packaging optimizing and circular economy.[11][12] His commitment has led Infinitum to be the first deposit-return-scheme in the Nordics to recycle plastic bottles within its own country border.[13] The Norwegian deposit-return scheme has gained significant international interest.[14][15] Maldum welcomes international delegations to the sorting facility, and provides information on the benefits and how to implement similar models in other countries.[16][17]

In 2006 he won the Optimization Award of the year in Norway.[18] It was the first time that a person won the award instead of an entity, awarded for "his extensive efforts to ensure that the retail sector have optimal logistics and thus be the most environmentally friendly".

Special initiatives

  • Coca-Cola switching to deposit bottles

Until 2014 Coca-Cola has been using non-deposit bottle for its beverages in Norway. Kjell Olav Maldum played a central role in negotiations for Coca-Cola Norway switching from non-deposit refillable bottles to non-refillable deposit bottles. The move was considered as an environmentally friendly one to introduce deposit on bottles and decrease littering, but it also led to downsizing of Coca-Cola in Norway due to less labor needed for one-way bottles and made headline in Norwegian market about the job losses and also counter-arguments [19] Coca-Cola Norway also promised to invest in recycling facilities inside Norway.[20]

  • Recycling cans in Norway

Maldum was also behind the efforts that finally led to the recycling of aluminum cans performed in Norway. The aluminum cans that have been collected in Norway were used to be sent to France for recycling but it has been recycled by Norsk Hydro in Holmestrand since 2014.[21] The move was considered as environmentally friendly step vowing for recycling 60,000 mt of aluminium annually in Holmestrand.[22]

See also

Infinitum AS

References

  1. ↑ "Going for recycling (English-translated title)". Retrieved 7 September 2016.
  2. ↑ Sørheim, Tone Iren. "Fallende oljepris kan gjøre panteflaskene mindre lønnsomme". Retrieved 7 September 2016.
  3. ↑ "Not in the box!". Retrieved 7 September 2016.
  4. ↑ "Arguing about bottle deposit money (English-translated title)". Retrieved 2 September 2016.
  5. ↑ "Better sorting, better price (English-translated title)". Retrieved 2 September 2016.
  6. ↑ "Going for recycling (English-translated title)". HMSmagasinet.no. Retrieved 2 September 2016.
  7. ↑ Sørheim, Tone Iren. "Falling oil price may make deposit bottles less profitable (English-translated title))". Retrieved 2 September 2016.
  8. ↑ "Eikernytt.no". www.eikernytt.no. Retrieved 2 September 2016.
  9. ↑ "Forum for fossil plastics strikes a blow for recyclable plastic as a good alternative (English-translated title)". packnews.no. Retrieved 2 September 2016.
  10. ↑ "English Dagligvarehandelens miljøforum". www.etos.no. Retrieved 7 September 2016.
  11. ↑ Raadal, Hanne Lerche; Maldum, Kjell Olav (2018-11-22). "Smartere panteavgift kan gi klimagevinst". www.dn.no. Retrieved 2022-08-31.
  12. ↑ Maldum, Kjell Olav (2020-03-10). "Innlegg: Panteordningen viser vei for sirkulærøkonomien". www.dn.no. Retrieved 2022-08-31.
  13. ↑ Redaksjonen (2019-03-25). "Bygger resirkuleringsanlegg for alle Norges flasker". Naturpress (in Norwegian Bokmål). Retrieved 2022-08-31.
  14. ↑ "Can Norway help us solve the plastic crisis, one bottle at a time?". the Guardian. 2018-07-12. Retrieved 2022-08-31.
  15. ↑ "In Norway, bottles made of plastic are still fantastic". uk.news.yahoo.com. Retrieved 2022-08-31.
  16. ↑ "UK 'could adopt' Norway bottle recycling system". BBC News. 2018-02-07. Retrieved 2022-08-31.
  17. ↑ "UK wants to copy Norway's bottle recycling system: report". The Local Norway. 2018-02-07. Retrieved 2022-08-31.
  18. ↑ "Optimeringsprisen 2006: Vinneren er Kjell Olav Maldum - Ny Teknikk". www.nyteknikk.no. Retrieved 2022-08-31.
  19. ↑ "Cola-kutt kan gi nye arbeidsplasser". Retrieved 5 September 2016.
  20. ↑ "Packaging: Recycling". Retrieved 5 September 2016.
  21. ↑ Solholm, Rolleiv. "More environmentally friendly recycling". www.norwaypost.no. Retrieved 5 September 2016.
  22. ↑ "Now recycled in Norway: drink cans get a shorter trip to their new life - Norsk Hydro". www.hydro.com. Retrieved 5 September 2016.
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