Koichiro Shima (嶋 浩一郎, Shima Kōichirō, born November 2, 1968) is a Japanese creative director and Co-CEO of the Hakuhodo Kettle.

Career

He graduated Sophia University and started working in a corporate communication department at Hakuhodo in 1993.[1] He was on loan to The Asahi Shimbun.[2] He was an editorial director of “SEVEN”, which was a newspaper for younger readers sold at Starbucks[3] and such. He was the chief editor of “Kokoku”, published by Hakuhodo from 2002 to 2004.[4] He launched “Japan Booksellers’ Award” in 2004, currently a board member of the NPO Japan Booksellers’ Award committee.[5] He founded the Hakuhodo Kettle in 2006.[6]

He was involved in 50 years anniversary collaboration of Weekly Shonen Sunday and Weekly Shonen Magazine, KDDI, Itochu Corporation, “MOTTAINAI” ad campaign. Also, he was the chief editor of the culture magazine “Kettle” and an area news site “Akasaka Economic Press”.[7] He has published “How Koichiro Shima Makes Ideas”, “The Planning Skills”, “This Tweet Better Be Memorized”, and “Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media’".[8]

Works

  • How Koichiro Shima Makes Ideas (Discover 21, 2007)
  • The Planning Skills (Shoeisha, 2009)
  • Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media' (Seibundo Shinkosha, 2010)
  • This Tweet better be memorized (Kodansha, 2010)
  • Why You Come Up with Ideas in Book Stores (Shodensha, 2013)

References

  1. ↑ "クロスメディア時代の広告 博報堂ケトル クリエイティブディレクター 嶋浩一郎氏 | BUAISO.net － インターシティビジネスメディア". www.buaiso.net. Retrieved 2016-04-09.
  2. ↑ "嶋 浩一郎(博報堂ケトル代表取締役社長・クリエイティブディレクター・編集者)：ARTS FIELD TOKYO". artsfield.jp. Retrieved 2016-04-09.
  3. ↑ "Interview_shima of Communication Design Lab 望月衛介・音楽と広告". onkou.com. Retrieved 2016-04-09.
  4. ↑ "街の小さな本屋が生き残れるビジネススタイルを見つけたい 博報堂ケトル クリエイティブディレクター ／ 編集者 嶋 浩一郎氏". 朝日新聞社広告局 - @ADV (in Japanese). Archived from the original on 2016-04-19. Retrieved 2016-04-09.
  5. ↑ "読売ADリポート ojo：adv.yomiuri". adv.yomiuri.co.jp. Archived from the original on 2013-06-30. Retrieved 2016-04-09.
  6. ↑ "About | HAKUHODO Kettle Inc". www.kettle.co.jp. Archived from the original on 2016-04-17. Retrieved 2016-04-09.
  7. ↑ "nikkei TRENDYnet (日経トレンディネット)". trendy.nikkeibp.co.jp. Retrieved 2016-04-09.
  8. ↑ "Kettler | HAKUHODO Kettle Inc". www.kettle.co.jp. Archived from the original on 2016-04-21. Retrieved 2016-04-09.
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