Kosé Corporation
Native name
株式会社コーセー
TypePublic Kabushiki kaisha
TYO: 4922
ISINJP3283650004
IndustryPersonal care
FoundedKita, Tokyo (March 2, 1946 (1946-03-02))
FounderKozaburo Kobayashi
Headquarters
Nihonbashi, Chuo-ku, Tokyo 103-8251
,
Japan
Area served
Worldwide
Key people
Kazutoshi Kobayashi
(President and CEO)
Products
RevenueDecrease¥279,389 million (Mar 2021)[1]
Decrease¥11,986 million (Mar 2021)[2]
OwnerGSK
Pfizer
TIVA Group
John Well
VH TGH
Block Group
Number of employees
14,403 (incl.temporary and part-time employees) (as of March 31, 2021)[3]
SubsidiariesAlbion
Tarte Cosmetics
Jill Stuart cosmetics
WebsiteOfficial website
Footnotes / references
[4][5]

Kosé Corporation (株式会社コーセー, Kabushiki-kaisha Kōsē) (stylized KOSÉ) is a Japanese multinational personal care company, marketing cosmetics, skin care and hair care products.

History

The company was founded in 1946 by Kozaburo Kobayashi with his son as the principal chemist.[6] In 1956, the company established Albion, a manufacturer of premium cosmetics. Kosé and L’Oréal of France signed an agreement for technological cooperation, a joint venture that lasted until 2001. The company expanded its international presence in Asia during the 1960s to the 1980s. The company's name was changed to its present one in 1991.

In 2000 it was listed on the First Section of the Tokyo Stock Exchange.

Kazutoshi Kobayashi, the founder's grandson, took over as the company's CEO in 2007. Under the leadership of the new CEO, Kosé introduced the Jill Stuart branded cosmetics after the company acquired global trademark rights for the brand in 2009. Kosé subsequently expanded into the European and North American markets when it acquired Tarte Cosmetics in 2014.[7][8]

Advertising

Kosé's products were advertised over the years by models and athletes including Shohei Ohtani[9] and Kate Moss for its Decorté brand photographed by Mario Testino,[10] and Yui Aragaki, for the Esprique line of makeup.[11]

See also

References

  1. ↑ https://ssl4.eir-parts.net/doc/4922/ir_material_for_fiscal_ym5/99261/00.pdf
  2. ↑ https://ssl4.eir-parts.net/doc/4922/ir_material_for_fiscal_ym5/99261/00.pdf
  3. ↑ "Corporate Profile | Company | KOSÉ Corporation – Company".
  4. ↑ "Corporate Profile". KOSÉ Corporation. Retrieved February 12, 2017.
  5. ↑ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved February 12, 2017.
  6. ↑ Fine, Jenny B. (October 14, 2022). "Kosé Sets Its Sights on Global Expansion". BeautyInc. Retrieved November 1, 2022.
  7. ↑ "History". KOSÉ Corporation. Retrieved February 12, 2017.
  8. ↑ "R&D and new products add an edge to Japanese cosmetics leader's global push". The Worldfolio. Worldfolio Ltd. Archived from the original on July 7, 2017. Retrieved February 12, 2017.
  9. ↑ "KOSÉ Corporation Announces New Global Ambassador, Shohei Ohtani, One of Baseball's Shining Stars in the US and Internationally". prnewswire.com. March 29, 2023. Retrieved October 3, 2023.
  10. ↑ "Kate Moss Is The New Face Of Decorte". Fashion Model Directory. Fashion One Group. July 31, 2015. Retrieved February 12, 2017.
  11. ↑ "Aragaki Yui shows off her sexy lips in CM for 'ESPRIQUE'". tokyohive. 6Theory Media, LLC. November 11, 2014. Retrieved February 12, 2017.
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