Krasny Kvadrat
TypeLimited Liability Company
IndustryTV
Founded2007
FounderLarisa Sinelshchikova
Headquarters
Akademika Koroleva Str, 12, Ostankino Technical Center, Moscow
,
Russia
Key people
Arkady Rotenberg (sole owner since June 2015)

Larisa Sinelshchikova (sole owner until June 2015)
Ilya Krivitsky (President, CEO)

Ildus Kurmaleev (Main director since 2007)
ProductsEvent TV projects, entertainment shows, talk shows, documentaries, advertising, content distribution
Number of employees
1000+
SubsidiariesKrasnaya Studiya, Zelyonaya Studiya, Oranzhevaya Studiya, Sinyaya Studiya, Belaya Studiya, Technostyle Technology, Mandarin, Izyum, Granat, Krasny Kvadrat Kino, Pyat Zvyozd, Krasny Kvadrat Muzyka, Krasny Kvadrat Project, REAL Records, Krasny Kvadrat Design, Casting Technology, Krasny Kvadrat Media House

Krasny Kvadrat (Russian: Красный Квадрат, literally Red Square - 'square' with the meaning of 'geometric shape'[1]) is the first Russian full-scale television and production media holding company producing TV and music content, including development and production of original TV formats, copyrights management and distribution, sponsorship and product placement.

Krasny Kvadrat produces TV shows, TV series, documentary and feature films and is engaged in concert activities. The most famous projects are TV shows “Minuta Slavy” (“Minute of Fame”), “Kto khochet stat' millionerom?” (“Who Wants to Be a Millionaire?”), “Kontrol'naya Zakupka” (“Test Purchase”), “Modny Prigovor” (“Fashion Judgment”), “Davay Pozhenimsya” (“Let's Get Married”), TV series “Shkola” (“School”), “Popytka Very” (“Vera's Try”), “Garazhi” (“Garages”), “Pobeg” (“Escape”) etc.

Structure and Activities

Krasny Kvadrat was founded in 2007 by Russian media manager and producer Larisa Sinelshchikova, who was the first in Russia to propose and implement a model of TV full-cycle holding management in the form of umbrella branding.

Krasny Kvadrat has been producing shows for Channel One Russia,[2] Russia-24 and STS TV channels. Krasny Kvadrat also produced shows for Russia-1, TV Tsentr, Zvezda, Peretz and Carousel TV channels. In addition to shows and films, Krasny Kvadrat is engaged in concert activities.[3]

By the end of 2016, Krasny Kvadrat is expected to make a decision regarding the production of the magazine “Modny Prigovor”, based on a fashion television program of the same name.[4]

Company Management

Since February 2017 the CEO of Krasny Kvadrat has been Ilya Krivitsky, who also was the CEO of the holding in 2012-2014 and from February to September 2015.[5]

Earlier Krasny Kvadrat was headed by Andrey Kurpatov (2007-2012), Roman Sarkisov (from August 2014 to February 2015) and Alexey Kisin (from September 2015 to February 2017).[6][7]

Owners

Arkady Rotenberg, sole owner of Krasny Kvadrat (since June 2015)

From July 24, 2007 to April 3, 2014, the sole owner of Krasny Kvadrat was its president and founder Larisa Sinelshchikova.

On April 3, 2014 Sinelshchikova sold 51 percent share in Krasny Kvadrat LLC, Mandarin LLC, Granat LLC and Izyum LLC to Russian tycoon Arkady Rotenberg.[8][9]

Leading American magazine focusing on film industry, television, and entertainment industries The Hollywood Reporter described the deal as a "sale of a controlling stake in Russia's biggest TV content producer".[10]

According to official representative of Rotenberg Andrey Baturin, "the decision to acquire a controlling stake in Krasny Kvadrat was motivated by a clear understanding of the growing importance of the content for modern media and, of course, the need to prioritize the first and best".[11][12]

In June 2015 Sinelshchikova sold the remaining 49 percent share to Rotenberg.[13]

The tycoon became the sole owner of Krasny Kvadrat.

Highlights

In 2015 revenues of Krasny Kvadrat fell by 23% to 4.998 billion rubles due to a reduction in the total volume of content purchased by Channel One Russia, and its net profit decreased to 446.5 million rubles.[5]

Headquarters

The head office of Krasny Kvadrat from the date of its establishment up to the present time is located in Ostankino Technical Center in Moscow, Russian Federation.[14]

Interesting Facts

At the same time white coloring with red chairs and other elements highlight the name of the company.[15]

References

  1. ↑ Krasny Kvadrat Ooo - Bloomberg
  2. ↑ Ринат Сагдиев, Ксения Болецкая. (2010-11-01). "Секреты "Первой" кнопки". «Ведомости», № 206 (2724). Archived from the original on 2013-10-06. Retrieved 2013-04-27.
  3. ↑ "Proceeds from the Koktebel Jazz party used to renovate Koktebel school yard". koktebel-jazz.ru. 2016-08-27.
  4. ↑ Russia's state-owned TV channel is getting a magazine companion - Meduza.io
  5. 1 2 Анна Афанасьева (2017-12-02). "Гендиректор "Красного квадрата" перешел в Росимущество". Коммерсантъ.
  6. ↑ "Генеральный доктор". Огонёк. 2009-10-12.
  7. ↑ "Federal Property Management Agency is changing its right hand". Kommersant. 2017-02-21.
  8. ↑ "Arkady Rotenberg Acquires Controlling Share In Russian TV Content Produce". Jewish Business News. Retrieved 2017-09-30.
  9. ↑ "Arkady Rotenberg: We live in conditions of tough competition, but it doesn't scare us". Interfax. 2014-10-30.
  10. ↑ "Russian Tycoon Arkady Rotenberg Acquires Controlling Share in TV Content Producer". The Hollywood Reporter. Retrieved 2017-09-30.
  11. ↑ "Аркадий Ротенберг купил 51% "Красного квадрата"". Vedomosti. 2014-04-04.
  12. ↑ "Аркадий Ротенберг купил 51% компании "Красный квадрат"". Gazeta.ru. 2014-04-04.
  13. ↑ "Аркадий Ротенберг стал единственным владельцем "Красного квадрата"". Interfax. 2015-07-06.
  14. ↑ "Krasny Kvadrat OOO". bloomberg.com. 2017-12-13.
  15. ↑ «Красный квадрат": как устроен офис создателей шоу Первого канала — РБК
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