Kuros
TypePrivate
IndustryRetail
FoundedMarch 2013 (2013-03)
FounderKuro Tawil
Headquarters
Austin, Texas
,
U.S.
Area served
Worldwide
Key people
Kuro Tawil, CEO[1]
ProductsWomen's sportswear
OwnerKuro Tawil
Websitewww.kuros.com

Kuros is an American online retailer, based in Austin, Texas, that sells sportswear to women and men worldwide. The company was founded in 2013 by Kuro Tawil an entrepreneur from Austin who believes every woman has the right to defend themselves from crimes like assault and rape.[2] The company sells products made in Nepal, with every Kuros product sold the company donates a can of pepper spray to at risk populations of women.[3][4][5]

History

Kuro Tawil was on a solo-backpacking trip through South Western Asia in 2013, shortly after graduating from Texas State University. While traveling, he realized how large the issue of sexual violence is around the world and saw how in many developing countries the law and justice system were ineffective. Tawil realized many of these women needed a way to take their protection and their lives into their own hands, seeing the need for a realistic way for a woman to be able to defend themselves.[6] Tawil returned home to Texas and started the conscious business Kuros, as a way to fund the distribution of pepper spray to at risk populations of women.[3][7]

Pepper Spray Distribution

Kuros uses "buy one, give one" model, where for each product purchased, the company pays for a can of pepper spray to be distributed to a woman in developing countries. Kuros collaborates with non-governmental organizations around the world to facilitate the distribution of their pepper spray donations.[8] They have distributed pepper spray in four continents, with networks in India, South Africa, El Salvador and the Philippines.[9][10][4][11][12]

Partnerships

In 2015, Kuros partnered with Security Equipment Corporation, a Fenton, Missouri based manufacturer of pepper spray known for producing SABRE Red.[13] Kuros utilizes and distributes SABRE Red in countries where available. Security Equipment Corporation released a Kuros branded pepper spray in the United States.[14][15] The Kuros branded SABRE Red pepper spray won Honorable Mention at the 2016 NRHA Trade show.[16]

In 2019, Kuros ended the partnership with Security Equipment Corporation, and created a new partnership with Mace Security International, a Cleveland, OH based manufacturer of pepper spray.[17]

References

  1. ↑ "No Issue is Too Big: Bringing Light to the Darkness". Ted.com. 12 January 2018.
  2. ↑ "Why We Give". Kuros. Retrieved 13 August 2019.
  3. 1 2 "Austinite Kuro Tawil's Kuros! gives women around the world pepper spray". mystatesman. Retrieved 2017-06-20.
  4. 1 2 "Texas Man Is Arming India's Women Against Rapists". Vocativ. 2014-06-10. Retrieved 2017-06-20.
  5. ↑ COMMWeek020516 (2016-02-05). "COMM Week 2016 to feature international speakers, networking. Office of Media Relations, Texas State University". www.txstate.edu. Retrieved 2017-06-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ↑ Tawil, Kuro (2014-06-02). "Fighting the War on Women: Arming Women to Fight Sexual Assault Worldwide". Huffington Post. Retrieved 2017-06-20.
  7. ↑ "New Pepper Spray from SABRE and Kuros! Helps Women Worldwide". PoliceOne. Retrieved 2017-06-20.
  8. ↑ "IN YOUR FACE - The Manila Times Online". www.manilatimes.net. 2 June 2016. Retrieved 2017-06-25.
  9. ↑ "StreetInsider.com". StreetInsider.com. Retrieved 2017-06-20.
  10. ↑ "The Next Kuros! Pepper Spray Drop: El Salvador | SABRE". www.sabrered.com. Retrieved 2017-06-20.
  11. ↑ ABS-CBN News (2016-06-02), TV Patrol: Pepper spray, ipinamimigay sa kababaihan bilang proteksyon, retrieved 2017-06-20
  12. ↑ alkelle2. "11.28.16 US Nonprofit News". Retrieved 2017-07-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ↑ "Pepper Spray is the Perfect Gift – Sabre Red is the way to go". Hunting, shooting, fishing and adventure for women by women. 2016-02-16. Retrieved 2017-07-20.
  14. ↑ Tawil, Kuro (2017-06-16). "SABRE Red & Kuros! - The Global Social Impact". Huffington Post. Retrieved 2017-06-20.
  15. ↑ "SABRE Supports Sexual Assault Awareness & Prevention Month with Charity-Based Products". PRWeb. Retrieved 2017-06-20.
  16. ↑ "SABRE Pepper Spray Wins Honorable Mention in NRHA Packaging and Merchandising Awards". PRWeb. Retrieved 2017-06-20.
  17. ↑ "Mace Security International, Inc. (OTCQX:MACE) Releases 2019 Investor Day Presentation". Yahoo Finance. 19 July 2019. Retrieved 13 August 2019.
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