Kvinner og Klær
EditorGjyri Helén Werp
Former editorsBente Engesland
CategoriesWomen's magazine
FrequencyWeekly
Founded1874 (1874)
CompanyAller Media
CountryNorway
Based inOslo
LanguageNorwegian
WebsiteOfficial website

Kvinner og Klær (KK, 'Women and Clothes'), is a Norwegian weekly women's magazine published in Oslo, Norway. It is the oldest and largest magazine for women in the country.[1]

History and profile

Kvinner og Klær was launched under the title of Nordisk Mønster-Tidende as a magazine concerning needlework patterns in 1874.[2] In 1940 it was renamed Kvinner og Klær and its profile was modified into a general interest women's magazine.[2] In 1970 its official title was changed to the abbreviation KK.[2]

The magazine, which is headquartered in Oslo,[3] is owned by Aller Media[4][5] and is published weekly.[6] The editor is Gjyri Helén Werp, who took over for Bente Engesland in 2008.[1]

The target group of the magazine is women in their 30s.[6][7] In 2003 KK was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8] The 2010 circulation of the magazine was down to 48,604 copies.[2] Its circulation decreased to 44,017 copies in 2012.[9]

See also

References

  1. 1 2 Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. 1 2 3 4 Brita Ytre-Arne. "Women's magazines and their readers" (PDF). University of Bergen. Archived from the original (PhD Thesis) on 2 June 2016. Retrieved 20 September 2014.
  3. ↑ The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 3231. ISBN 978-1-85743-255-8. Retrieved 9 July 2016.
  4. ↑ Kvinner og Klær Archived 22 February 2014 at the Wayback Machine Journalisten.no. Retrieved 30 September 2013 (in Norwegian)
  5. ↑ Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 8 December 2014.
  6. 1 2 Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines". Communication, Culture & Critique. 5: 20–37. doi:10.1111/j.1753-9137.2011.01118.x.
  7. ↑ KK Store norske leksikon. Retrieved 30 September 2013 (in Norwegian)
  8. ↑ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  9. ↑ Interiørbladene er opplagsvinnerne Retrieved 30 September 2013 (in Norwegian)
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