Lanre da Silva Ajayi
Born
Lanre da Silva

1978
Lagos
NationalityNigerian
OccupationFashion Designer
Known forMetallics fibres and lace
RelativesLeo DaSilva
Websitelanredasilvaajayi.com

Lanre da Silva (born 1978) is a Nigerian fashion designer based in Lagos. Launched in 2005, her eponymous label includes couture, ready-to-wear, jewelry and hairpieces.[1][2] Da Silva's collections often incorporate metallic fabrics, lace and African patterns, while referencing the 1940s or 1800s.[3] The Africa Fashion Guide recognizes her as having "... created a name for herself in high fashion in Nigeria."[4]

Early life and education

Upon high school graduation in Nigeria, da Silva moved to the United Kingdom to continue her studies. For her undergraduate degree, she majored in business administration at Coventry University. She obtained a master's degree in Finance from the University of Leicester.[5] Da Silva is married with children and has two siblings. Their father is Sir Leo Babarinde Da Silva, a former Secretary to the Lagos State Government.[6]

Career

In 2011, da Silva presented her collection at New York Fashion Week. Seen as an African luxury brand, her clothing line has been sold at Dolce & Gabbana's "Concept Spiga 2" store in Milan.[7] In 2012, she was one of two designers asked to join the United Nations "Fashion Development Project" which helps supports her continent's luxury industry.[8] That same year her label was featured in the magazine L'Uomo Vogue in an issue called «Re-branding Africa».[9]

In 2012, Italian Vogue wrote a piece on da Silva, mentioning that she has a "... great following in Africa, where her designs are widely recognized thanks to the media and celebrities that support her."[10] In 2014, she was mentioned once more in Vogue Italia, where the designer spoke about meeting the magazine's editor Franca Sozzani, who got her collection noticed and stocked at online fashion retailer yoox.com [11] Da Silva's designs have also been featured in Vogue Black and Arise Magazine.[12][13]

Da Silva's clothes have been described as groundbreaking in their use of traditional African prints.[14] She is recognized for re-interpreting and modernizing traditional motifs, making them an important part of her designs.[15][16] In 2017, da Silva was asked to create outfits for the 2017 look book of Vlisco, an African fabrics and textiles manufacturer.[17]

In 2014, her "Rock Delight" collection was presented at the "Vogue Talents" fashion show in Milan, Italy.[18] The designer was inspired by the colours and lines of Olumo Rock, a popular tourist destination located in Nigeria. Her clothes have also been seen at shows such as the 2008 Thisday Africa Rising Festival in London, the 2009 Arise Africa Fashion Festival in South Africa, the 2009 New York Couture Fashion Week and the 2011 Arise Magazine Fashion Week in Lagos.[5] In 2018, da Silva returned to the Arise Africa Fashion Festival where her collection was described as being elegant and accented by metallic gold colours [19][20][21] British supermodel Naomi Campbell opened the show wearing one of da Silva's outfits.[22][23][24]

Creating what she calls wearable art, da Silva collaborated with artist Ayoola Gbolahan for her 2017 collection. Rich in details, the clothes are described as embodying an artistic imagery : "Art and fashion are successfully united in this collection with bold hand-painted images on solid colors."[25] That same year she was nominated for an Eloy Award, a Nigerian event celebrating female achievement.[26][27] In 2016, the designer graced the cover of the Nigerian publication Complete Fashion Magazine.[28]

When starting out as a designer, da Silva found the Nigerian infrastructure to be a challenge.[2] It was difficult for her to find experienced tailors and quality zippers. However, the industry has grown since then, with investments coming in from government and corporations.[2] Lagos is now emerging as the fashion epicentre of the African continent.[29]

References

  1. ↑ Shaw, Jacqueline (2011). Fashion Africa. AFG Pub. p. 155. OCLC 773348883.
  2. 1 2 3 "#MAKEITHAPPEN: LANRE DASILVA AJAYI – Elle South Africa". elle.co.za. 22 August 2017.
  3. ↑ "Naomi Campbell a nigériai divathét sztárja". euronews (in Hungarian). 2018-04-03. Retrieved 2021-03-24.
  4. ↑ "Lanre Da Silva Ajayi Debuts S/S 2013 Collection 'Butterfly Kisses' In Dolce & Gabbana Spiga2 Concept Store In Milan, Italy". 20 March 2013. Archived from the original on 11 April 2018. Retrieved 10 April 2018.
  5. 1 2 "People often mistake me for a man –Lanre Da Silva". punchng.com. 22 July 2017.
  6. ↑ Wemimo, Esho (8 January 2015). "Lanre DaSilva Ajayi: See stunning resemblance between herself and sister". pulse.ng.
  7. ↑ Dinnie, Keith (2015). Nation Branding Concepts, Issues, Practice (2nd ed.). London: Routledge. p. 263.
  8. ↑ Group, Oxford Business (2013-12-04). The Report: Nigeria 2013. ISBN 9781907065927. {{cite book}}: |first1= has generic name (help)
  9. ↑ Mix, Pulse (16 October 2013). "SNEAK PREVIEW INTO LANRE DA SILVA-AJAYI, LDA"S FASHION WORLD". Retrieved 10 April 2018.
  10. ↑ "Lanre Da Silva Ajayi – Vogue.it". Retrieved 10 April 2018.
  11. ↑ "Lanre da Silva Ajayi – Vogue.it".
  12. ↑ "A Look into The Elegant And Vibrant Style of Fashion Designer Lanre DaSilva Ajayi – Style Rave". www.stylerave.com. Retrieved 10 April 2018.
  13. ↑ "Si è cercato lanre – Vogue.it". Vogue.it. Retrieved 10 April 2018.
  14. ↑ Gott, Suzanne; Loughran, Kristyne S.; Quick, Betsy D.; Rabine, Leslie W. (10 April 2018). African-Print Fashion Now!: A Story of Taste, Globalization, and Style. Fowler Museum at UCLA. ISBN 9780990762638. Retrieved 10 April 2018 – via Google Books.
  15. ↑ "Colour Storm by Lanre da Silva Ajayi". 3 June 2014.
  16. ↑ "Why the African print remains the coolest". 10 February 2017.
  17. ↑ "We ? Vlisco's New S3/2017 Lookbook created by Lanre DaSilva Ajayi". 18 August 2017.
  18. ↑ "Your First Look! Lanre Da Silva-Ajayi's "Rock Delight" Collection Debut at Vogue Talents 2014 in Italy – BellaNaija". www.bellanaija.com. 18 September 2014. Retrieved 10 April 2018.
  19. ↑ Editor, Online (1 April 2018). "Lanre Da-Silva, Abaya, About that Curvy Life Open ARISE Fashion Week – THISDAYLIVE". thisdaylive.com. {{cite web}}: |last= has generic name (help)
  20. ↑ "Trends from ARISE Fashion Week 2018". 10 April 2018.
  21. ↑ "Lagos honore la mode africaine". 3 April 2018.
  22. ↑ "Nigeria Fashion Week: Model Naomi Campbell walks the ramp for Lanre Da Silva Ajayi". indianexpress.com. 2 April 2018.
  23. ↑ "Nigeria's Arise Fashion Week". euronews.com. 3 April 2018.
  24. ↑ "Naomi Campbell sceglie l'Africa e sfila a Lagos". 4 April 2018.
  25. ↑ "Womenswear Designer Lanre DaSilva Ajayi unveils a New Collection for S/S 2017 called "Artistic Statement" – BellaNaija". www.bellanaija.com. 27 February 2017.
  26. ↑ "ELOY Awards Announces 2017 Influencers". www.thisdaylive.com. November 4, 2017.
  27. ↑ "Eloy Awards – Powered by Exquisite Magazine | Celebrating Women of Excellence…".
  28. ↑ "#CFCoverStars: Lanre DaSilva Ajayi & the Okunoren Twins Sparkle for Complete Fashion's October Edition – BellaNaija". www.bellanaija.com. 25 October 2016.
  29. ↑ "A Fashion Insider's Guide to Nigeria's Style Capital". 30 October 2015.
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