Larry Schwarz
Born (1970-01-20) January 20, 1970
Alma materUniversity of Pennsylvania
Cardozo School of Law
OccupationProducer
Years active1997–present

Larry Schwarz (born January 20, 1970) is an American animation producer, entrepreneur, writer, and photographer. He was the founder and CEO of now-defunct cartoon studio Animation Collective.[1][2] He is best known for creating Kappa Mikey.[3]

Early life

Schwarz was born in 1970.[4] He was a child actor and stand-up comedian and enjoyed playing with puppets.[5][6]

In fourth grade, Schwarz "had a filmmaking club" wherein friends created live-action movies on Super 8 film which Schwarz's father would edit. One of these was an unfinished remake of Star Wars.[7]

In 1992, Schwarz graduated from the University of Pennsylvania with a political science degree.[7][8] He then visited Vietnam and launched the Vietnam Business Journal to connect American entrepreneurs with the country.[7]

He graduated from the Benjamin N. Cardozo School of Law in an unknown year.[8]

Career

After attending law school, Schwarz realized that he wanted more playfulness in his career causing him to start a toy brand.[6]

Rumpus Toys

In 1996, while living with his parents, Schwarz began designing his own plush toys under the Rumpus Toys brand, an online-only toy company. According to Animation World Network, Rumpus became "a company selling character-based plush toys online, backed up by Flash-animated segments featuring [Schwarz's] characters."[7]

The corporation was headquartered on 24th street in Chelsea, Manhattan.[9] By winter of 1997, Schwarz was able to produce a small lot of his toys in China.[4]

That year, the original RumpusNet.com website was constructed and accessible online, with a caricature (presumably of Schwarz), catalog, and content. The page has been archived and can be viewed as it appeared in 1996 on the Wayback Machine.[10] At the time, its blurb read:

Look around at toy stores these days, and it's easy to get the feeling that all of the imagination has gone out of the toy business. Each year, the titans scramble to fight their way on board the annual blockbuster movie train, recycle plastic space heroes or tired teddy bears and, of course, smother the market with endless variations of the golden girl herself. Sadly, licensing has come to dominate the industry, and the role of the toy company as an innovative creator has become an increasingly neglected niche. It is the goal of Rumpus to embrace this niche to bring creativity and fun back to the toy industry.[10]

Shortly before a toy fair in 1997 (possibly the North American International Toy Fair), Rumpus toys were insulted by representatives of Toys R Us, who did not return Schwarz's phone calls.[4] However, specialty toy chain FAO Schwarz expressed interest for the unique toys[4] and ordered 60 dolls for their flagship store in Manhattan. Demand for Rumpus toys increased when TV host Kathie Lee Gifford displayed organ-themed plush toy Gus Gutz on her show,[4] after which Noodle Kidoodle and eToys.com began to invest in the brand.[4] At this point, the Rumpus company was worth $1 million and had 9 employees.[4][6]

In 1998, Rumpus participated in the New York International Toy Fair.[6]

By 1999, the Rumpus toy brand was worth $15 million. With a staff of 36 in a polka-dotted company headquarters in the Flatiron District,[4] Schwarz founded the Rumpus website, which housed toy sales as well as original Flash animations produced in-house.[11] Toys designed by Schwarz included friendly Monster in My Closet, organ-displaying Gus Gutz, programmable alarm clock toy Wake Me Willy and cat toy Harry Hairball.[6][12]

Schwarz's goal was for Rumpus to become an entertainment brand that created animated films alongside toy sales, "like Disney."[13][14]

An archive of the site from June 2000 indicates the website was primarily built in Flash (plugin 4.0).[15]

By April 2002, the site had shut down, and the new domain holder announced that Rumpus Toys has "closed its doors."[9] Rumpus is now defunct and its former site, Rumpus.com, is no longer accessible.

Animation Collective

Larry Schwarz was the CEO of now-defunct animation studio based in New York City, Animation Collective.

The studio produced Kappa Mikey (and its spin-off Dancing Sushi), Thumb Wrestling Federation, Leader Dog: The Series, Tortellini Western: The Series, Three Delivery, and Speed Racer: The Next Generation for Nicktoons Network and Ellen's Acres, HTDT, and Princess Natasha for Cartoon Network.

In addition, Schwarz served as producer of Wulin Warriors for Cartoon Network and the first season of The Incredible Crash Dummies for the FoxBox. Animation Collective also created games and webisode cartoons for AOL, including Princess Natasha.[16]

Larry Schwarz and his Band

Schwarz is the CEO of Larry Schwarz and His Band, which produced Alien Dawn (2013-2014) for Nicktoons Network and Team Toon (2006-2013) for Cartoon Network. Both series, produced in partnership with Fremantle Media Kids and Family Entertainment, were created by Schwarz.[17]

In February 2020, Schwarz announced that he is producing Dinosaur, Mermaid, Racecar, Pufferfish along with Believe Entertainment Group.[3]

Publications

In 2017, Schwarz co-wrote the young adult trilogy Romeo, Juliet and Jim along with Elise Allen. It includes "homages to Shakespeare and Truffaut."[18]

In 2023, he co-wrote and published young adult adventure The Jules Verne Prophecy with Iva-Marie Palmer.[19]

He is also a photographer who has published male photography work in books and online.[20]

References

  1. ↑ Calvert, Sandra L.; Wilson, Barbara J. (2010-12-13). The Handbook of Children, Media, and Development. John Wiley & Sons. ISBN 978-1-4443-3694-8.
  2. ↑ Milligan, Mercedes (2017-10-16). "Handmade Films Sells Animation Collective Back to Founder Larry Schwarz". Animation Magazine. Retrieved 2020-04-25.
  3. 1 2 Wiseman, Andreas (11 February 2020). "'Dear Basketball' Exec-Producer Believe Entertainment Teams With Rock Hill Media & Larry Schwarz For Kids Series". Deadline.
  4. 1 2 3 4 5 6 7 8 Stoughton, Stephanie (January 19, 2000). "Little Guy Makes a Rumpus In the Big World of Toys". Washington Post. Retrieved 9 June 2020.
  5. ↑ Liu, Ed (27 June 2008). "Toon Zone Interviews Larry Schwarz on "Three Delivery"". Anime Superhero News. Retrieved 9 June 2020.
  6. 1 2 3 4 5 Ross, Tamie (11 April 1998). "Toymaker's Creations Foster Kids' Imaginations". Oklahoman.com.
  7. 1 2 3 4 "Cross-Cultural Cartoons: Larry Schwarz and the Animation Collective". Animation World Network. Retrieved 2023-06-19.
  8. 1 2 "Kidscreen Summit 2021 - Larry Schwarz". summit.kidscreen.com.
  9. 1 2 "Rumpus". 2002-04-02. Archived from the original on 2002-04-02. Retrieved 2022-07-23.
  10. 1 2 ". . .Welcome To Rumpusnet. . ". 1998-06-23. Archived from the original on 1998-06-23. Retrieved 2022-07-23.
  11. ↑ Dannacher, Lee. "A Rumpus On The Net". Animation World Network. Retrieved 9 June 2020.
  12. ↑ Image of Schwarz with Harry Hairball displays that it is a cat toy.
  13. ↑ Goldman, Abigail (10 April 2000). "Rumpus Toys Plays Contrarian, Pulls Products for Web Exclusive". Los Angeles Times. Retrieved 9 June 2020.
  14. ↑ "Rumpus goes from just toys into movies, cartoons and more". Brainerd Dispatch. 1 April 2000.
  15. ↑ "Welcome to Rumpus". 2000-06-19. Archived from the original on 2000-06-19. Retrieved 2022-07-23.
  16. ↑ MCN Staff (2005-03-24). "Cartoon Gets a Princess from AOL". Multichannel News. Retrieved 2022-07-23.
  17. ↑ "Meet the new generation of online producers, part 1: Larry Schwarz". MIPBLOG. 22 February 2013.
  18. ↑ "Rights Report: Week of March 10, 2014". PublishersWeekly.com. Publishers Weekly.
  19. ↑ "The Jules Verne Prophecy by Larry Schwarz - Books". www.hachette.com.au. Retrieved 2023-06-19.
  20. ↑ Schwarz, Larry (April 22, 2014). The Book of Ash. Blurb, Incorporated. p. 170. ISBN 9781320057202.
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