"Latata"
Japanese cover
Single by (G)I-dle
from the album I Am
ReleasedMay 2, 2018
Genre
Length3:22
Label
Songwriter(s)Soyeon
Producer(s)
(G)I-dle singles chronology
"Latata"
(2018)		 "Hann (Alone)"
(2018)
Music video
"Latata" on YouTube
Professional ratings
Review scores
SourceRating
IZM[3]

"Latata" (stylized as "LATATA") is a song recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am. It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho.[4] A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018.[5] The song also resulted in a second win on Mnet's M Countdown.[6]

A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name.[7] An English version was released on May 15, 2020.[upper-alpha 1][8]

Composition

"Latata" described as a Moombahton, trap song, featuring reggae rhythm.[2] It was composed in the key of A Minor with a tempo of 98 beats per minute.[9] Lyrically, it is about a woman in love, who expresses her desire to dance with her lover.[10] In an interview with MBC's Radio Star, Soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from "Bongsunga School". After that, while listening to Latin music, the word 'Ratata Arata' came to mind, and that's how Latata was created".[11][12]

Promotion

The group started promoting their title track "Latata" on May 3. They first performed the lead single on Mnet's M Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo.[13] They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's The Show.[14] Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.[15]

Commercial performance

"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the component Download Chart at number 68, peaking at number 8 the following week.[16][17] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[18][19] It also entered at number 66 on the component Streaming Chart and peaked at number 23 the following week.[20] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[21][22]

In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[23] The song has sold 3,000 copies in America as of August 2018.[24]

In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[25] On June 27, 2022 the music video surpassed 200 million views for the official music video uploaded on 1theK's channel.[26]

Accolades

Year-end lists for "Latata"
Critic/Publication Year List Rank Ref.
Bugs! 2018 2018 Year End Top 100 37 [27]
Deezer 2022 K-POP 2022 Hits Placed [28]
Idology 2018 2018 Songs of the Year 1 [29]
Paper Top 20 K-Pop Songs of 2018 14 [30]
SBS PopAsia Top 100 Asian pop songs of 2018 38 [31]
Music program wins
Program Date (3 total) Ref.
The Show May 22, 2018 [5]
May 29, 2018 [32]
M Countdown May 24, 2018 [6]

Charts

Release history

Release history for "Latata"
Region Date Format Version Label Ref
South Korea May 2, 2018 Original [35]
Various
Japan July 19,2019 Japanese [36]
Various
May 15, 2020 English [37]

See also

Notes

  1. ↑ English translation by Lauren Kaori

References

  1. ↑ "Rising Stars (G)I-DLE Are Defining Their Own Genre". MTV.
  2. 1 2 3 Ko, Seung-ah (May 5, 2018). "(여자)아이들 소연 "데뷔곡 'LATATA', 제 자작곡…멤버 생각하며 썼다"" [(G)I-DLE's Soyeon "Debut song 'LATATA', my own song... I wrote it with the members in mind"]. Herald Pop (in Korean). Retrieved October 24, 2022.
  3. ↑ Jung Hyo-beom. "Latata". IZM (in Korean). Retrieved November 20, 2019.
  4. ↑ "LATATA". www.melon.com (in Korean). Retrieved 2020-12-07.
  5. 1 2 "'더쇼' (여자)아이들, 첫 1위 '눈물'..엔플라잉 컴백·NCT 제노X김용국 새 MC[종합]". OSEN (in Korean). May 22, 2018. Retrieved May 22, 2018.
  6. 1 2 "[종합] '엠카' (여자)아이들, 데뷔곡 '라타타'로 2관왕…무서운 신인" (in Korean). Retrieved May 24, 2018.
  7. ↑ “幕張ジャック”(G)I-DLE、7・31日本デビュー ショーケースも決定
  8. ↑ Jeff Benjamin (May 15, 2020). "(G)I-DLE Take Next International Step With English 'Latata' Single". Forbes.
  9. ↑ "Key, BPM of Latata by (G)I-dle". tunebat. Retrieved October 24, 2022.
  10. ↑ Jang, Woo-young (May 2, 2018). "[신곡읽기] (여자)아이들 'LATATA', 강렬하면서도 화려하다" [[Read New Song] (G)I-DLE's 'LATATA', intense yet colorful.]. SPOTV NEWS (in Korean). Retrieved October 24, 2022.
  11. ↑ "'불후' (여자)아이들 소연 "데뷔곡 '라타타', 개그콘서트서 영감 얻어"". Gyeongin Daily. October 5, 2019. Retrieved 2019-11-29.
  12. ↑ Park Dong-sun (November 22, 2019). "(여자)아이들 소연 "데뷔곡 LATATA, '라따라따 아라따'에서 영감"…원 유행어 창시자 송준근 주목". RPM9. Retrieved 2019-11-29.
  13. ↑ "'엠카운트다운' 여자친구·아이즈·헤일로·(여자)아이들 등 무대 준비". Asia Today (in Korean). May 3, 2018.
  14. ↑ "'더쇼' (여자)아이들, 첫 1위 '눈물'..엔플라잉 컴백·NCT 제노X김용국 새 MC[종합]". OSEN (in Korean). May 22, 2018. Retrieved May 30, 2018.
  15. ↑ "[종합] '엠카' (여자)아이들, 데뷔곡 '라타타'로 2관왕…무서운 신인" (in Korean). Retrieved May 30, 2018.
  16. ↑ "18th Week of 2018 – Gaon Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  17. ↑ "19th Week of 2018 – Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  18. ↑ "Week 19 of 2018 – Digital Chart". May 6–12, 2018. Retrieved May 21, 2018.
  19. 1 2 "Week 22 of 2018 – Digital Chart". May 27 – June 2, 2018. Retrieved June 8, 2018.
  20. ↑ "19th Week of 2018 – Streaming Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  21. ↑ "18th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  22. ↑ "19th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  23. 1 2 "(G)I-DLE Go Top 5 on World Albums & Song Sales Charts With Debut Releases". Billboard. Retrieved May 20, 2018.
  24. ↑ "(G)I-DLE Hit New Peak on World Digital Song Sales Chart With 'Hann (Alone)'". Billboard. Retrieved 2018-08-27.
  25. ↑ ""특급 신인" (여자)아이들, 데뷔곡'라타타' 뮤직비디오 1억뷰 돌파". 3 February 2019.
  26. ↑ Kim, Ha-young (June 27, 2022). "상반기 접수한 (여자)아이들 'LATATA' MV로 2억 뷰 반열에 들어서다" [(G)I-DLE 'LATATA' MV, which was received in the first half of the year, entered the ranks of 200 million views.]. Sports Trend (in Korean). Retrieved October 24, 2022.
  27. ↑ "2018 벅스 연말 종합 TOP100". 7 December 2018.
  28. ↑ "Best of 2022: K-Pop". Deezer. Retrieved December 28, 2022.
  29. ↑ "결산 2018 : 최고의 노래" [Closing 2018: Song of the Year]. February 27, 2019.
  30. ↑ Benjamin, Jeff (December 21, 2018). "PAPER's Top 20 K-Pop Songs of 2018". PAPER. Retrieved December 26, 2018.
  31. ↑ "PopAsia's Top 100 Asian pop songs of 2018: 50-1". SBS. Popasia. December 24, 2018. Retrieved January 3, 2019.
  32. ↑ "'더쇼' (여자)아이들, 1위·3관왕 달성..프리스틴V·칸 데뷔 [종합]". OSEN (in Korean). Retrieved May 29, 2018.
  33. ↑ "Gaon Digital Chart – June 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
  34. ↑ "Gaon Digital Chart – 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
  35. ↑ I am - EP by (G)I-DLE, 2018-05-02, retrieved 2022-10-23
  36. ↑ Latata Japanese ver - EP by (G)I-DLE, 2019-07-29, retrieved 2022-10-23
  37. ↑ LATATA (English Version) - Single by (G)I-DLE, 2020-05-15, retrieved 2022-10-23
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