Laverstoke Park Farm
Laverstoke Park Farm company logo
Laverstoke Park Farm company logo
Town/CityOverton
StateHampshire
CountryEngland
Coordinates51°13′08″N 1°15′30″W / 51.2190027°N 1.2582144°W / 51.2190027; -1.2582144
Area2,500 acres (1,000 ha)

Laverstoke Park Farm is a farm near Overton, Hampshire, England, owned by 1979 Formula One World Champion, Jody Scheckter.[1][2][3]

Background

The farm is 2,500 acres (1,000 ha) in size and follows biodynamic principles.[4] It has cows, sheep and notably water buffalo along with an on-site abattoir (currently closed).[2] The farm is also involved in research with the Soil Association.[5]

Products

Laverstoke Park Farm has won a number of awards for its products.[6][7] It sells meat and buffalo dairy products through the Waitrose supermarket chain and the Ocado online supermarket. The company also supplies buffalo to the Gourmet Burger Kitchen chain of restaurants for use in some hamburgers.

Events

In 2016 the Universal Cookery and Food Festival was held at Laverstoke Park Farm,[8] as well as since 2012 every August they host CarFest South.[9]

Label controversy

In October 2012 a complaints panel ruled that Laverstoke's label was inappropriate for selling alcoholic beverages because it might appeal to children, and ordered retailers signed to the Portman Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks to stop ordering the beer and lager produced under a Laverstoke license.[10] Laverstoke Park Farm's founder said the order may spell the end of beer production for the farm. Jody Scheckter later decided to change the labels to comply with the Portman guidelines [11]

References

  1. ↑ Smith, Damien (February 2013). "Jody Scheckter - And he walked away". Motor Sport: 66–70. Retrieved 23 May 2020.
  2. 1 2 "Project Name". www.billionaire.com. Retrieved 18 July 2017.
  3. ↑ "Buy Laverstoke Park Farm produce and Get It Delivered in London". Farmdrop. Retrieved 18 July 2017.
  4. ↑ "Dog Range - Laverstoke Park Farm Range - Nutriment". www.nutriment.co. Retrieved 18 July 2017.
  5. ↑ "News".
  6. ↑ http://www.eatoutmagazine.co.uk/online_article/Hampshire-producer-wins-_Best-UK-Food_-in-Taste-of-Britain-Awards/1818
  7. ↑ "Farmshop.uk.com - Laverstoke Park Farm Farmshop - Find a Farm Shop, Local Food Producer, Farmers Market or Bed and Breakfast in Hampshire". www.farmshop.uk.com. Retrieved 18 July 2017.
  8. ↑ "Millennials driving organic-when-you-can market". Produce Business UK. by Liz O'Keefe. 15 November 2016
  9. ↑ "PICTURES: Thousands enjoy CarFest South at Laverstoke Park Farm". Basingstoke Gazette, 1 Sep 2016 / Emily Roberts
  10. ↑ "Jody Scheckter says beer bottle battle could end his brewing". Daily Echo. 15 November 2012. Retrieved 18 July 2017.
  11. ↑ Eversham, Emma (31 October 2012). "Laverstoke Park Farm ordered to change 'childish' ale and lager labels". Big Hospitality. Archived from the original on 29 April 2013. Retrieved 2 June 2013.


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