Le Snak
Product typeSnack
CountryAustralia, New Zealand
Introduced1988
Discontinued2022 (New Zealand)

Le Snak was a cheese and cracker snack, which had two compartments, one for the crackers, and one for a cheddar cheese spread which the crackers would be dunked into. Manufactured by Bluebird, it was available exclusively in Australia and New Zealand.[1][2] It had no connection with France despite the French-sounding name.[3] In Australia Le Snak is made by Uncle Tobys.[4]

It was marketed as cheap and convenient, and was popular with students and office workers.[1][2] Some consider Le Snak to be an "iconic lunchbox item".[5][6]

History

Le Snak was launched in 1988.[1] In June 2022, PepsiCo announced that they would discontinue Le Snak due to a lack of demand. Production ended in May.[1] Bluebird said that the reason for this was "consumers' taste preferences have changed".[5]

In August 2022, the Australian Uncle Tobys Le Snak created a marmite flavour.[4]

References

  1. 1 2 3 4 "Le Snak has been discontinued, it's been confirmed". Newshub. Retrieved 9 December 2023.
  2. 1 2 Brookes, Emily (22 June 2022). "Le sob: Iconic lunchbox filler Le Snak has been discontinued". Stuff. Retrieved 9 December 2023.
  3. ↑ "You are what you eat". Stuff. 1 October 2012. Retrieved 9 December 2023.
  4. 1 2 "Aussies set for retro treat with Uncle Tobys Le Snak Cheesy Vegemite". Confectionery Production. Retrieved 9 December 2023.
  5. 1 2 "First Snifters, now Le Snaks? Classic Kiwi snacks they should bring back to life". The New Zealand Herald. 5 December 2022. Retrieved 9 December 2023.
  6. ↑ Sowman-Lund, Stewart (23 June 2022). "Le Snak the latest victim of discontinue culture". The Spinoff. Retrieved 9 December 2023.
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