Lirika Matoshi
Born1996 (age 27–28)
LabelLirika Matoshi
FamilyTeuta Matoshi (sister)
Websitewww.lirikamatoshi.com

Lirika Matoshi (born 1996) is a Kosovo-Albanian fashion designer based in New York City who gained prominence through the Internet. Matoshi is noted for her whimsical and feminine designs.

Personal life

Matoshi grew up in Pristina, the capital of Kosovo and lived through the Kosovo War.[1] She is one of nine siblings in a Kosovo Albanian family. Her older sister Teuta Matoshi is also a fashion designer. Another sister, Sanije, also helps with the businesses.[2]

Career

Matoshi moved to the U.S. in 2016 to pursue a degree from the Fashion Institute of Technology. When her application was rejected she continued to design independently from a studio in the Bronx.

Matoshi made headlines in 2017 when she customized a pair of tights by embellishing them. After posting an image of the tights on her personal Instagram page the image was shared by numerous fashion bloggers and Matoshi began selling versions of the tights after receiving requests for them.[3] In 2017 one of her designs was also worn by singer Elle King to the Grammy Awards.[4]

In 2020 another of Matoshi's designs similarly went viral. Made of a tulle fabric featuring a pattern of glittered strawberries the dress lead to a 1000% increase in sales for Matoshi.[5] Vogue dubbed Matoshi's design "the dress of the summer".[6]

Lirika Matoshi received recognition from the Minister of Culture, Youth, and Sports in Kosovo, Vlora Dumoshi, and Deputy Minister, Halil Matoshi, in August 2020.[7]

See also

References

  1. ↑ "Kosova Albanian fashion designer who took TikTok by storm". UK AN. 21 August 2020. Retrieved 9 September 2020.
  2. ↑ Pustina, Patris (11 August 2020). "Kosovo Designer Lirika Matoshi's Strawberry Dress Has the Internet Swooning". Exit News. Retrieved 21 September 2020.
  3. ↑ Bateman, Kristen. "These Embellished Fishnets Are an Instagram Sensation". Retrieved 2 September 2020.
  4. ↑ Mizoguchi, Karen. "Elle King admits to being 'high AF' at Grammys". Entertainment Weekly. Retrieved 2 September 2020.
  5. ↑ Sloane, Isabel (18 August 2020). "The Strawberry Dress That Ate TikTok". The New York Times. Retrieved 2 September 2020.
  6. ↑ Spellings, Sarah (12 August 2020). "How Did This Dress Get So Popular in a Pandemic?". Retrieved 2 September 2020.
  7. ↑ "Ministra Dumoshi i ndan mirënjohje stilistes Lirika Matoshi". MKRS (in Albanian). 24 August 2020. Retrieved 9 September 2020.
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