List of Super Bowl commercials

During the annual television broadcast of the National Football League Super Bowl championship, the commercials that are aired draw considerable attention. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself.^[1] This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.

1960s

1967 (I)

The commercials included ads from "Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, Budweiser, among others."^[2]^[3]

1968 (II)

1969 (III)


Product Type	Product/Title	Plot/Notes
Airlines	TWA "Old West"	A contemporary TWA airliner lands in a wild west town.
Airlines	TWA "Tour Our Tours"	Promotes the airliner's flights to Europe. Features footage of several European cities and landmarks.
Beer	Schlitz "Comin' Atcha"	A man asks for a Schlitz beer at a bar. The bartender fills up the customer's glass and slides it down the counter. While this is going on, another bartender talks about the quality of Schlitz. Just as the bartender who has been on the floor is about to lift up the bar flap, to go behind the counter, the customer quickly reacts, and the bar flap is lowered just in time for him to receive their glass of beer.
Car	Chrysler "Scuba Diver"^[4]	A scuba diver in a dreamy sequence with groovy music introduces Chrysler as "the Possible Dream."
Car	Plymouth "Road Runner"	Wile E. Coyote chases the Road Runner into a Plymouth car dealership.
Cigarette	Silva Thins "Lower Tar"	A man wearing sunglasses, smokes a Silva Thins cigarette while a voiceover talks about how the cigarette has the lowest amount of tar, according to US Government studies.
	Pall Mall "Gold"	When having to choose between two sets of cigarettes, a guy (who is represented by a close up his hand) has to choose between one set that has 'Good, Rich Flavor' and the other set that is 'Lower in Tar'. Before selecting one of the two, another hand comes in stops the guy from making a choice and is presented a pack of Pall Mall Gold cigarettes. The hand that presented the Pall Mall cigarettes informs the guy that both choices can be found in their cigarettes.
	Salem "Country"	The ad begins with a couple driving a Ford Mustang in a big city. The driver of the car then grabs a Salem cigarette. Right as he begins smoking the cigarette, the ad stops for a quick second. When the ad starts again, the two are now cruising offroad through a sunny countryside in a Jeep.
	Winston "Playing Your Song"	A man turns a carton of Winston cigarettes into a record and places it on a record player. While spinning on the turntable, the makeshift record ends up playing the Winston tastes good like a cigarette should jingle.
Electronics	RCA "Non-Smear Color #1"	To demonstrate the effectiveness of the Non-Smear color television from RCA, a screen is split in half. The test is performed by an adult woman. On the left side shows an unclear, grainy screen. Thanks to the transistors and automatic fine tuning installed in the RCA televisions, the distorted effects are not present on the right side of the screen.
Electronics	RCA "Non-Smear Color #2"	Identical to the first advertisement but with a younger woman conducting the test.
Juice	Mott's "Clamato"	To make Clamato, clams and tomatoes are crossed into one single hybrid-organism.
Pen	Bic "Dancer"	Flamenco dancer, Antonio Santilli, dances with a Bic Ballpoint Pen locked to the heel of his boot. After dancing, the pen is removed from the boot and is still able to draw lines on a paper.
Personal Care	Gillette "Adjustable"	An animated, anthropomorphic Gillette Techmatic razor has the pitch of his voice lowered, each time the dial on him is adjusted from "Hi" to "Lo".
	Gillette "Hands Down"	A giant blob of Gillette Foamy shaving cream sticks to a man's hand, free of any drip.
	Gillette "Swedish Lady Barber"	A man from the United States travels to Sweden to get a shave, only to stop the session several times; due to the razor from the barber not being as good as the Gillette Spoiler razor he uses back home in the US.
	Palmolive Rapid Shave "Lime"	When wishing for a lime-scented shaving cream, a piece of lime squirts out shaving cream in the hand of the man wishing for such a thing to exist.
	Palmolive Rapid Shave "Mint"	Each time a blob of shaving cream is squirted out of a can of Rapid Shave, the cream grows a mint leaf.
	Right Guard "The Great American Coverup"	People attempt to hide their underarm perspiration, while out in about in their daily lives.
Petroleum	Phillips 66 "Anti-Pollution"	In response to air pollution, the detergent additives in Phillips 66 gasoline and motor oil allows people to confidently take a deep breath.
Petroleum	Phillips 66 "Kids Gas Stand"	While peddling his Ford Mustang pedal car, a little boy pulls up and is serviced at Phillips 66 gas stand that two kids have made, similar to that of a lemonade stand.
Tire	Goodyear "Polyglas Testimonial - John"	John P. Cearley of Texas voices his approval of the WideTread Polyglas tires from Goodyear that are on his car.
Tire	Goodyear "Polyglas Testimonial - Thomas"	Thomas B. Burness, a club manager, gives his thoughts on Goodyear's WideTread Polyglas tires.

1970s

1970 (IV)

Product Type	Product/ Title	Plot/Notes
Car	Pontiac "Humbler"	A young man pulled up in his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off.

1971 (V)

Product Type	Product/ Title	Plot/Notes
Car	Plymouth "Here Comes Cricket"	Adverting the new Plymouth Cricket. Features a Cricket driving inside a circle formed of various Plymouth cars, before parking in a space left open for the car.
Financial services	Oppenheimer Fund "Hands"	Four individual hands flash on the screen one at a time, before coming together and forming the Oppenheimer Funds logo.
Motor Oil	STP "Snow"	On a cold and snowy night, Andy Granatelli is able to start his car and drive in the freezing weather, thanks to using STP Motor Oil.
Personal Care	Personna 74 "Tungsten Steel"	Highlights the usage of tungsten steel for the products line of razor blades.
Shaving cream	Noxzema "Close"	Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips. The ad ends with the close of up Knutsson's lips, telling the viewer that this is how close they can get when they use Noxzema.
Tax Preparation	H&R Block "John Cameron Swayze"	John Cameron Swayze promotes H&R Block's tax return service.
Tire	Goodyear "Polyglas"	Advertising the Polyglas tire from Goodyear. The ad highlights the tires advantages in mileage, traction, and strength by showing motorists demonstrating these traits while driving.

1972 (VI)

Product Type	Product/ Title	Plot/Notes
Beer	Lone Star Beer "Big Country"	A group of cowboys round up a heard of horses. After getting the job done, they all relax and enjoy a can of Lone Star Beer.
Beer	Pabst Blue Ribbon "Highwheelers"	A group of men ride on vintage high wheel bicycles through a park. The narrator connects this to the old-time taste of Pabst Blue Ribbon beer.
Car	Ford "What You Want"	The head of a board meeting, at the Ford Motor Company, talks about the changes that were made to the Ford Galaxie 500 thanks to listening to customer requests that were sent to the company.
Cigar	Dutch Masters "Latin America"	Several women bring a man, bananas, then a chocolate cake, and finally, Dutch Masters cigars. The narrator for the advertisement describes the items, that were brought to the man, as some of the best tasting and that they have come from Latin America.
Deodorant	Right Guard "Fire Yours"	A man and then a woman talk about the problems with the antiperspirant they use. The narrator of the spot then responds to this, by telling the viewer to fire the antiperspirant they are currently using and hire Right Guard.
Hardware	Black+Decker "Car Building"	Highlights the usage of Black+Decker tools for building automobiles.
	Black+Decker "Charlie Jones"	Charlie Jones talks about the Black+Decker Deluxe Shrub and Hedge Trimmer, for their Super Bowl Special promotion.
	Black+Decker "Power Tools"	Black+Decker power tools are used to build a skyscraper.
	Black+Decker "Shurb and Hedge"	Promotes a special offer from Better Homes and Gardens by offering the consumer a pair of books, through a certificate from a purchase of either a hedge trimmer or a two-speed drill assortment.
	Black+Decker "Weekend Chores"	Another Super Bowl Special promotional spot with Charlie Jones. This spot has Jones talking about the Black+Decker two-speed quarter drill assortment.
Industry trade group	Foundation for Full Service Banks "Diner"	A man named Mike opens up a diner, thanks to a Full Service Bank.
Insurance	Allstate "Young Mans Insurance"	An adult male spends time at zoo with his son. The narrator informs the viewer, that by using Allstate for life insurance, you do not have to pass away in order to collect money. The narrator of the ad then talks about the company's money back plan and ends the ad referring to Allstate as the young man's life insurance.
Personal Care	Gillette "Dry Look"	Shows the before and after appearances of men who use The Dry Look hair spray.
	Gillette "Face Saver"	The ad starts with a man voicing his frustrations about shaving, due to having to shave multiple times against the grain, along with the irritation it causes. The man then talks about how Gillette's Foamy Face Saver shaving cream helps with this problem. Thanks to the lubricating protection from the shaving cream, the man is able shave against the grain, with less irritation.
	Gillette "Trac II"	A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving.
	Personna 74 "Construction Worker"	At a construction site, a construction worker drills a hole into a beam. The voiceover for the commercial, then talks about how the tungsten steel of the drill bit made the workers tough job easier the same way the same steel used in the Personna 74 razor gives the user the sharpest and longest lasting shave.
Petroleum	ARCO "A Little More Mileage"	A couple is on their way to catch a ferry ride, but the car they are in, runs out of gas. The man driving the car, gets out, walks to his nearest ARCO gas station and fills up a gas can. When he arrives back at the dock, the woman and the car he was with, are on the ferry sailing away from the man.
Soft drink	Coca-Cola "Hilltop"	Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song.
Tire	Goodyear "Radial Tire"	At the Goodyear Test Track in San Angelo, Texas, the Goodyear Custom Wide Tread Radial Tire is put to the test, by placing the tires on a Ford Mustang and slaloming around a set of cones. The car is able to navigate the course, flat and smooth, thanks to the tires.

1973 (VII)

Product Type	Product/ Title	Plot/Notes
Car	Dodge "Any Length"	George Blanda physically stretches a standard Dodge Pickup to form a club cab and then stretches it even further to form a crew cab.
Shaving cream	Noxzema "Cream Your Face"
Tire	Goodyear "Steel Guard"	Promoting the Steel Guard Radial Tire from Goodyear. Shows five different ways the tire was tested.

1974 (VIII)

1975 (IX)

Product Type	Product/ Title	Plot/Notes
Automotive	DieHard "Car Start"	An adult couple has trouble starting their car, so they resort to borrowing their teenage son's souped up Plymouth Barracuda, equipped with a DieHard battery.
Food	McDonald's "Big Mac"	Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
Security	Master Lock "Rifle"	A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock.

1976 (X)

Product Type	Product/ Title	Plot/Notes
Automotive	ACDelco "Freedom Battery"	Promotes the Delco Freedom car battery.
Beer	Miller Hight Life "Miller Time"	When Miller Time approaches, a group of construction workers head to a bar after a long day of work constructing a skyscraper.
Copy	Xerox "Monk"
Credit card	American Express "Jack Nicklaus"	Jack Nicklaus talks about why he uses an American Express credit card.
Security	Master Lock "Marksman 2"

1977 (XI)

Product Type	Product/ Title	Plot/Notes
Copy	Xerox "Monks"	A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle".

1978 (XII)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Here Comes The King"	The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays.
Beer	Miller High Life
Car	Ford "Futura"	Space themed spot promoting the Ford Fairmont Futura
Credit card	American Express "Pele"	Pele talks about the American Express Card he uses whenever he travels.
Electronics	RCA "Leslie Caron"	Leslie Caron promotes the RCA ColorTrak television.
Personal Care	Gillette	Promotes the Atra Razor
	Gillette	Promotes Trac II Shave Cream
	Right Guard
Tire	BFGoodrich

1979 (XIII)

Product Type	Product/ Title	Plot/Notes
Airlines	Eastern "Busy Phones"	Frank Borman talks about the computer system that Eastern has implemented, to help improve their call system.
Battery	Eveready "Robert Conrad"	Robert Conrad talks about the Eveready Alkaline Power Cell battery.
Beer	Budweiser "Here Comes The King"	The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays. Also aired during Super Bowl XII
	Budweiser "When You've Said It All"	Featuring footage of the Miss Budweiser hydroplane, the Budweiser-sponsored Spyder NF-10 Can-Am car, and the Budweiser Hot-Air Balloon in action.
	Miller High Life "Firefighters"	After putting out a big fire, a team of firefighters go to a bar and have a Miller High Life beer.
	Miller Lite "Famous Ex-Quarterbacks"	Retired quarterbacks Terry Hanratty, Charley Johnson, and Norm Snead appear at a table enjoying Miller Lite beer.^[5]
Car	Chrysler "Hal Linden"	Hal Linden explains the features and benefits the Chrysler Newport has over the Chevy Caprice.
	Chrysler "Neil Armstrong"	Neil Armstrong talks about the engineering advantages Chrysler had made with their cars.
	Dodge "Gutsy"	The Dodge Omni 024 is advertised in this spot. Details the features associated with the vehicle.
	Dodge "Rugged"	Promotes the Dodge Omni 024. Refers to the overhead cam system as 'rugged'.
	Dodge "Value You Can Measure"	Spot introducing the Dodge St. Regis. Talks about the advantages the car has over the Chevrolet Caprice.
	Plymouth "Beyond"	Advertisement promoting the Plymouth Horizon TC3. Highlights the different options and features for the car.
	Volkswagen "Pilot"	An airplane pilot talks about why he owns a Volkswagen Rabbit.
Car rental	Avis "Super Saver Rates"	A spokesman talks about the different special rates that Avis offers to its customers.
Computer	IBM "Chip"	Highlights the computer chip used in IBM Computers. A spokesman first appears with an enlarged image of the chip before showing the actual chip, which is smaller than the tip of his finger.^[6]
Credit Card	American Express "Jim Fixx"	While out running in Paris, France, Jim Fixx explains why he uses American Express.
Electronics	Canon "John Newcombe"	A photographer takes photos of John Newcombe with a Canon AE-1 camera. Newcombe then uses the camera to take a picture of a female tennis player.
Electronics	Magnavox "Handing Out Money"	Promotes the Magnavox Annual Sale. Informs customers can receive a rebate by purchasing Magnavox products.
Fast Food	McDonald's "One and Only Taste"	People from all over the country enjoy the "one and only" taste of the Big Mac sandwich.^[7]
Financial services	EF Hutton "Joggers"	While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton.
Hotel	Sheraton "Taste"	Dana Valery performs a musical number about Sheraton's hotels.^[8]
Insurance	Crum & Forster "Fourth of July"	Fourth of July parades are made possible thanks to Crum & Forster insurance.
Manufacturing	Eaton "Space Shuttle"	Thanks to the microwave system provided by Eaton, a space shuttle is able to land on top of an airplane.
Pulp and paper	Georgia-Pacific "We've Grown"	Highlights the company's expansion into the chemical and oil industries.
Soft drink	Coca-Cola "Hey Kid, Catch!"	A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."

1980s

1980 (XIV)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Rocket Car"	Stan Barrett's attempt at breaking the land speed record in the Budweiser Rocket is depicted in this ad.
Financial services	EF Hutton "Joggers"	While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton. Also aired during Super Bowl XIII
Privately held company	Crown Forklifts "Noah's Ark*"
Security	Master Lock "Marksman 2"
Soft drink	Coca-Cola "Hey Kid, Catch!"	A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch." Also aired during Super Bowl XIII and again at Super Bowl XV.
Wine	Paul Masson Wine "Orson Welles"

1981 (XV)

Product Type	Product/ Title	Plot/Notes
Beer	Miller High Life "Eddie Rabbitt in Concert"	Eddie Rabbitt ends a concert by performing "I Love a Rainy Night" and then heads backstage for Miller Time.^[9]
	Miller Lite "Not the Same"
	Pabst Blue Ribbon "Spirit"
Camera	Polaroid "Now with a Flash"	A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos.
Security	Master Lock "Marksman 2"
Soft drink	Coca-Cola "Hey Kid, Catch!"	A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch." Also aired during Super Bowl XIII and Super Bowl XIV.

1982 (XVI)

Product Type	Product/ Title	Plot/Notes
Analgesic	Anacin "Pet Shop"	A woman at a pet shop gets a headache and considers taking Tylenol to remedy it. A man she is with, however, recommends that she takes Anacin 3 instead.
Automotive	Bendix "Power of Ingenuity"	Cliff Robertson talks about how Bendix creates the future through the power of ingenuity.^[10]
Automotive	ACDelco "Ice Block Demo"	The Delco Freedom 60 Car Battery is placed in a block of ice and is able to start a car up.
Beer	Löwenbräu "Skiers"	On a skinning trip, a trio of guys have climbed a snowy slope. One of the skiers wants to turn around and head back, but another one tells him that they have Löwenbräu at the lodge. This changers the skiers mind and the three ski back to the lodge for some Löwenbräu.
	Michelob Light "Skiers"	Two skiers have a race to the bottom of a hill for a Michelob Light.
	Pabst Blue Ribbon "The Same"	People give their thoughts on Pabst Blue Ribbon beer.
Car	Ford "Telly Savalas"	Telly Savalas promotes the Ford Escort.
	Honda "Engineering Wonder"	Advertisement for the Honda Accord. Talks about the upgraded features and improvements for the model year.
	Honda "Signs"	Promoting the Honda Civic. Highlights the fuel economy of the car.
	Subaru "Ruth Gordon"	The Subaru BRAT is promoted by Ruth Gordon.
Computer	RadioShack "Color Computer"	A commercial for the TRS-80 computer.
Insurance	Sentry Insurance "Ernie"	A worker named Ernie is welcomed back from an injury by his co-workers.
Petroleum	Gulf Oil "Wide Load"	To get around a wide load semi truck up a steep hill, a motorist uses Gulf Super Unleaded fuel for his station wagon.
Restaurant	McDonald's "Hopscotch"	Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in.
Restaurant	Wendy's "David "Deacon" Jones	David "Deacon" Jones talks about how Wendy's has twice the meat for one burger.
Security	Master Lock "Marksman 2"

1983 (XVII)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser Light "Born of Tradition"	A Clydesdale runs through the snow while a voiceover talks about Budweiser Light beer.
	Budweiser Light "Drafted"	Despite being a 7th round draft pick, a football player manages to bring out his best during a team practice.
	Miller High Life "Welcome to Miller Time"
Car Rental	Hertz "Best of Both Worlds"	O. J. Simpson explains how Hertz gives customers the "Best of Both Worlds with the gifts they provide their customers and the travel rewards program that they offer as well.
Manufacturing	Briggs & Stratton "Invisible"	People use Briggs & Stratton equipment but only the engine is visible.
Restaurant	Burger King "Ultimate Weapon"
Security	Master Lock "Marksman 2"

1984 (XVIII)

Product Type	Product/ Title	Plot/Notes
Airline	Eastern "Wings"	At a ceremony, an Eastern Air Lines pilot gets his wings badge from a trio of businesspeople for excellent service.
Analgesic	Anacin "That's Football"	A Football player talks about using Anacin after a game, to relieve pain.
Beer	Budweiser Light "Hockey Goalie"	During a hockey game, a goalie brings out his best and helps his team win.
	Miller Lite "Train"	John Madden explains why he prefers taking the train over flying.
	Stroh Light "Poker Game"	For a group of guys, poker night becomes a Stroh Light Night, thanks to host providing his friends with Stroh Light beer.
Car	Chevrolet "Eurosport"	Promoting the Chevy Celebrity Eurosport. Features footage of the car driving around a unique custom backdrop with a voiceover and jingle.
	Chevrolet "Mars"	A Chevy Camaro drives around Mars, while bystanders, with glowing eyes, watch the car drive by them.
	Toyota "Dan and Evi Gurney"	Dan Gurney takes his wife, Evi, out for a ride, in a Toyota Supra. around the Riverside International Raceway.
	Toyota "The Truck World On Its Rear"	Toyota's new trucks for 1984, cause other pickups to lift up and stand on their rear bumpers.
Computer	Apple Macintosh "1984"	In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord and a beacon of light shines, to the amazement of the followers. The ad closes with the narration "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."
	Atari "Get Started"	Alan Alda unpacks, hooks up, and turns on an Atari XL home computer in a 30-second commercial.
	IBM "Differences"	Families from all over the world, watch the Olympic Games.
	Tandy "Dawn of a New Era"	Bill Bixby pitches the new Tandy TRS-80 Model 2000 in space. Co-branded spot alongside RadioShack.
Electronics	Sharp "Down To Size"	The ad begins with a man in a copy center, with a Sharp SF 900 Copier. As he describes the features of the copier a giant saw cuts through the wall. This is repeated two more times, until only a fourth of the center is left. Each time the saw cuts a section off, the man quickly and frightenedly moves over to the section of the copy center that remains.
Pet Food	Purina Dog Chow "Danny Boy"	While walking on the beach with their dog named 'Danny Boy', a son asks his father how old their dog will get.
Retail	ComputerLand "It's Time We Had A Talk"	A daughter takes her father to a ComputerLand store to look for a computer.
Security	Master Lock "The Doubters"
Soft Drink	Diet Coke "Olympic Dad"	A track runner gets mentorship from his father, which leads him to winning the gold medal at the Olympics.

1985 (XIX)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Give Me a Light"
Beer	Miller Lite "Respect"
Computer	Apple, Inc. "Lemmings"	A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voiceover states that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching.
Exercise equipment	Soloflex "Work of Art"
Fire HVAC Security Equipment and Controls	Johnson Controls "LAX"
Fire HVAC Security Equipment and Controls	Johnson Controls "Superdome"
General Building Materials Composites	Owens Corning "Perfect Crime"
Hospitality	Hyatt Hotels "Hotel in Space"
Manufacturing	The Canned Food Information Council "Brilliance"
Manufacturing	Minolta "Neat Freak"
Marine Corps	U.S. Marines "Sword"
Security	Master Lock "The Doubters"

1986 (XX)

Product Type	Product/ Title	Plot/Notes
Credit card	Discover Card "Dawn of Discover"
Dairy	American Dairy Association "Dawn of Discover"
Fire HVAC Security Equipment and Controls	Johnson Controls "LAX"
Fire HVAC Security Equipment and Controls	Johnson Controls "Superdome"
Hotels	Holiday Inn "A Promise"
Manufacturing	Minolta "Uncle Ebenezer"
Marine Corps	U.S. Marines "Sword"
Restaurant	Burger King "Find Herb"
	McDonald's "Pepé Le Pew"
	McDonald's "Romeo and Juliet"
Truck bedliner	Duraliner "Your Neighbor"
Watches	Timex Group USA "Atlantis"

1987 (XXI)

Product Type	Product/ Title	Plot/Notes
Airlines	American Airlines "Reward Trip"
Beer	Bud Light "Party Animal Spuds MacKenzie"
Fire HVAC Security Equipment and Controls	Johnson Controls "LAX"
Fire HVAC Security Equipment and Controls	Johnson Controls "Superdome"
Insurance	Allstate "Leave It to Us"
Retail	Foot Locker "Futuristic"	A futuristic ball game is played in space.^[11]
Soft Drink	RC Cola "Little Red Wagon"	A little boy and his dog goes around collecting Pepsi and Coca-Cola cans. Each can they find goes in the toy wagon he is pulling along. When the wagon gets full, he brings it to a recycling center and exchanges the cans for some coins. The ad ends with the little boy using the coins from the Coke and Pepsi cans he had collected, to purchase an RC Cola from a vending machine.^[12]

1988 (XXII)

Product Type	Product/ Title	Plot/Notes
Airline	American Airlines "Pilot"	Reaching the end of his tour, a military pilot is given an acceptance letter; confirming his new role as a pilot for American Airlines.
	Delta "Your Bag"	A ticket agent for Delta skillfully maneuvers through a crowd at an airport, in order to return a suitcase for a customer who is about to board an airplane.
	Pan Am "Half Fare No Fare Fare"	A couple debates on where they want to travel to.
Alcohol	Bartles & Jaymes "Bugle"	Frank Bartles and Ed Jaymes promote the new Bartles & Jaymes Premium Berry Wine Cooler.
Antacid	Alka Seltzer "Felix"	Felix McGrath of the United States Ski Team talks about using Alka Seltzer Plus.
Aspirin	Bayer "Birth"	A man, who four years ago had a heart attack, gets to watch his wife give birth.
Battery	Energizer "Jacko"	Australian rules footballer, Mark "Jacko" Jackson, sings about Energizer Batteries while on a train.
Beer	Bud Light "Goalie"	Spuds MacKenzie plays goalie for the US Hockey team.
	Bud Light "Ski Jump"	Spuds MacKenzie competes in a ski jump competition.
	Budweiser "The Promise"	Narrator talks about the genuine promise of Budweiser beer.
	Budweiser "Rehab"	After dealing with an injury, an athlete trains for a comeback.
	Budweiser "Strength"	A spot that symbolizes the Budweiser Clydesdales as a metaphor for Budweiser's quality taste.
	Michelob "After Midnight"	Eric Clapton performs After Midnight in a bar.
	Stroh's Light "Impressions"	Alex the Dog does impressions of several famous dogs in front of a group of guys.
Candy	Nestle Crunch "Jimmy Connors"	Jimmy Connors appears with his family.
Car	Eagle "Euro"	An ad for the new Eagle Premier, describing it as an American car with European sophistication and handling.
	Pontiac "If You Like To Drive"	Promoting the Pontiac Grand Prix. A voice over informs the viewer about the car as a car for those who really like to drive.
	Suzuki "Great Lengths"	A driver in a Suzuki Samurai is revealed as someone who takes short cuts to make driving fun.
	Volkswagen "Interact"	A Volkswagen Jetta swerves through rows of Volkswagen engineers on a test track.
	Yugo "Tough	A group of Yugo cars drive through a setting, surrounded by canyons, while the narrator describes the cars as "tough, dependable, and affordable".
Clothing	Hanes "Mike Ditka"	Appearing in a locker room, Mike Ditka talks about switching to Hanes T-shirts and underwear.
Computer	IBM "Signals"	An IBM spokesperson appears with a football referee to discuss referee signals.
Credit Card	Visa "Olympics"	A spot promoting the 1988 Winter Olympics and highlighting how Visa is the official card of the Olympics.
Food	Campbell's "Eat You Up"	Howie Long takes care of his mean appetite by having a bowl of Campbell's Chunky Soup
Food	Campbell's "Get Over Here"	Mike Ditka enjoys a can of Campbell's Chunky Soup.
Insurance	John Hancock "Michael Mark"	In a conversation between two family members, a young male named Michael Mark, discusses his income and is asked about what investments he has ade.
	New York Life "Ice Man"	In the year 2014, a cryogenically frozen skier from 1988, is thawed out.
	Travelers Insurance "Red Umbrella"	A person with a red umbrella stands out in a crowd.
Mail	UPS "Flying Letters"	A stack of UPS Next Day Air Letter envelopes flies out, one-by-one; each of them landing on a desk.
Manufacturing	Dupont "Great Saves"	A woman at a fancy party leaps to prevent a piece of food from landing on the carpet and staining it.
Motor Oil	Pennzoil "World Class Protection"	Silhouettes of five of the world's leading motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one motor oil exceeds all car makers US Warranty Requirements and surpasses the American Petroleum Institute's highest standards for car engine protection for every weight it sells. This leaves only one motor oil bottle left and is revealed to be Pennzoil.
Motor Oil	Valvoline "Heat Wave"	Advertising the company's line of Turbo Formula motor oil. A cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad.
Personal Care	Old Spice "More Effective"	Promoting the brand's Fast Track Deodorant. For the ad, a voiceover states that "It's More Effective Than the Leading Men's Deodorant" and that clinical tests have shown that it blocks odor; prior to revealing the product.
Real Estate	Coldwell Banker "Skipping Stones"	A Mom and her daughter appear at a pond, skipping stones across the water. The pond is next to a new house the daughter had purchased. This leads to a conversation between the two about the new house; with the daughter insisting all the ways that Coldwell Banker has been able to help her achieve this situation.
Restaurant	McDonald's "Cheddar Melt"	Promoting the new Cheddar Melt burger.
	McDonald's "County Champ"	A track athlete returns to his hometown after failing to make the Track and Field team for the Olympics.
	McDonald's "Time-Out"	An advertisement with Michael Jordan is interrupted to promote the introduction of the Cheddar Melt.
	McDonald's "Tossed Salad"	Advertising the fast-food chain's line of Tossed Fresh Salads, complete with a jingle.
Security	Master Lock "Lock In"	Montage of people using various types of locks from Master Lock to secure their items.
Soft Drink	Diet Coke "Out On A Ledge"	Demi Moore has to retrieve her Diet Coke that accidentally has fallen onto a ledge, high up on her apartment building.
Soft Drink	Diet Pepsi "Mad Dog"	To get a Diet Pepsi from a vending machine, a couple has to maneuver around a dog trying to chase them. Starring Michael J. Fox.
Tire	Michelin "I Like Your New Car"	Two voice overs talk about the new car one of them got. Visually, the ad shows close ups of the car and a baby.
Tire	Michelin "See Saw"	A Michelin tire slides from one end to another on a see saw.

1989 (XXIII)

Product Type	Product/Title	Plot/Notes
Beer	Budweiser "Bud Bowl I"	A team of Budweiser beer bottles compete against Bud Light beer bottles in a simulated football game.^[13]
Credit card	American Express "Dan and Jon Do Miami"
Security	Masterlock "Lock Abuse"	People are unable to break into various locations due to each location being secured by a Masterlock lock.
Soft drink	Diet Coke "The Move Is On"

1990s

1990 (XXIV)

Product Type	Product/ Title	Plot/Notes
Car	Chrysler "Lee Iacocca"	Lee Iacocca talks about the guaranteed rebate offered for all Chrysler vehicles.
Car	Nissan "Turbocharged Dream"	A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively. Directed by Ridley Scott^[14]^[15]^[16]
Credit card	American Express "The Race"	Paul Newman races a Top-Fuel Dragster on a Mini-Bike.
Footwear	Nike "Announcers"	Nike has announcers.
Insurance	New York Life "Friends"	Thanks to being friends with a life insurance agent from New York Life, the next generation of family members are insured.
Restaurant	McDonald's "Homer Alaska"	This ad was produced by Wieden+Kennedy. three different commercials are used to describe the McDonald's Alaska
Security	Masterlock "Lock Abuse"	People are unable to break into various locations due to each location being secured by a Masterlock lock. Also aired during Super Bowl XXIII.
Soft drink	Coca-Cola "Hilltop Reunion"
Soft drink	Diet Pepsi "Joe Montana Challenge"	Joe Montana offers any celebrity that has appeared in a Diet Coke commercial, to take a blind taste test and see which tastes better, Diet Pepsi or Diet Coke.
Telecommunications	GTE "Forget"	GTE Workers run through a tunnel like football players. Promotes the company providing the official telecommunications system for the Super Bowl. Cast: Dick Enberg & Bob Lilly

1991 (XXV)

1992 (XXVI)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Dan Marino"	Anti-Drunk Driving PSA starring Dan Marino
Beer	Budweiser "Scott Pruett"	Anti-Drunk Driving PSA starring Scott Pruett
Car	Hyundai "Take a Stand""	While the song "Stand by Me" by Ben E. King plays, the narrator describes the company's ValueCare maintenance plan^[17]
Clothing	Air Jordan "Hare and Air Jordan"	After having trouble sleeping due to a basketball game taking place above him, Bugs Bunny recruits Michael Jordan to get his revenge. Would become the inspiration for the 1996 feature film, Space Jam.
Clothing	Bugle Boy	While golfing, a man's friends criticize him for "spending time" with his wife instead of golfing with them.^[17]
Electronics	Magnavox	Actor, John Cleese displays a number of the company's latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated.^[17]
Fast Food	McDonald's	The ad describes how McDonald's treats you how you want to be treated, and it ends with the slogan "What you want is what you get."
Film	Stop! Or My Mom Will Shoot	TV promo^[17]
Soft Drink	Pepsi "Cindy Crawford"	Two Boys see Cindy Crawford pulling up at a vending machine drinking a can of Pepsi.
Soft Drink	Pepsi "Billboard"	This four-part ad describes the fictional narrative of how Pepsi created its new slogan, "Gotta' Have It." In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement. People gather by the hundreds in an event mimicking the iconic Woodstock festival. In the third advertisement, celebrities including Regis Philbin, Yogi Berra and Jimmy Connors comment on the popularity of Pepsi, and by the commercial's end, a new slogan is discovered: "Gotta' Have It." The fourth advertisement is in the style of a news report, and it notes the sightings of Pepsi billboards across the country.

1993 (XXVII)

Product Type	Product/ Title	Plot/Notes
Car	Honda Prelude "Slingshot"	This ad was produced by RPA. The commercial announcer saying "Presenting The One hundred And ninety Horsepower Prelude VTEC" Then the car going reverse and Suddenly the Prelude go forward like a slingshot fires Then The commercial announcer saying "From Honda" before ending with the Honda logo and the American Honda Motor Jingle.
	Lincoln "Highlight Film"	Promoting the Lincoln Mark VIII. Rather than being an advertisement for the car, the narrator tells the viewer to think of the 30-second spot as a highlight film. Several football broadcast techniques like Instant Replay and Slow Motion are used in the ad.^[18]
	Oldsmobile "100,000 Mile Drive"	Consumers give there testimonials on the advantages that came from driving their Oldsmobile Achieva for 100,000 miles.^[19]
	Subaru Impreza "Teaser"	This ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza: 1. the Honda Civic have a 3-Channel ABS but The Impreza Have a 4-Channel ABS. 2. The Impreza having less trouble starting the engine in cold weather condition than the Honda Civic by Eliminating the Distributor. 3. With The new EJ18 Horizontally Opposed engine help The Impreza for better connering and better weight distribution Than the Honda Civic. 4. The Impreza Suspension give a Smoother ride than a Double wishbone suspension Honda Civic. 5. The Impreza TCU is linked with the ECU to provide seamless shifting. 6. The Subaru Passenger Car which Registration in The past 10 Years are still on the road for 93 Percent According to 1991 R.L. Polk & Company Passenger Car Registration Report. Narrator: Kirstie Alley
Clothing	Lee "Inhale"	A man trying to suck in his stomach to button up his jeans ends up inhaling his pet canary.
Clothing	Lee "The Date"	A young woman in her bedroom upstairs wearing a white cap sleeved leotard or bodysuit as a top sees her date (Alan Cumming) pulling up. She struggles to get into her jeans by hip rolling, and jumping up and down and trying to pull jeans up at same time. Date sees shadow of her hip rolling in window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into mannequin with mannequin landing on top of her and the lights going out. Date sees this and looks to him like she is fooling around with another guy.
Footwear	Nike "Hare Jordan"	Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. This commercial would serve as inspiration for the movie Space Jam.
Restaurant	McDonald's "Showdown"	Michael Jordan and Larry Bird play an outrageous game of Horse. The prize: A Big Mac.^[13]
Retail	ServiStar "Neighbor"	Promotes the hardware store as being a good neighbor with good advice, complete with a jingle.
Tire	Goodyear "Indy"	An IndyCar tests in the rain, at the Michigan International Speedway, using Goodyear Eagle Performance street tires.^[20]
Tire	Goodyear "Water Skiing"	Thanks to the car being supplied by Goodyear Aquatred Tires, a duo waterskies on less than an inch of water while being towed by the car with the tires on it.^[21]

1994 (XXVIII)

1995 (XXIX)

Product Type	Product / Title	Plot/Notes
Beer	Budweiser "Frogs"	Three frogs are sitting in a swamp sounding out different syllables until they finally speak out the name "Budweiser"^[13]
Car	Honda "Grow Up"	Advertising the Honda Odyssey Mini-Van and featuring the artwork of Keith Haring. Narrator Jack Lemmon tells the viewer that despite growing up, getting a job, getting married, and having kids doesn't mean that the viewer has to settle for a regular Mini-Van. Was the first of three ads that Honda aired back-to-back-to-back in the 4th quarter.
	Honda "Joys of a Mini-Van"	Jack Lemmon talks about some the "joys" of the mini-van, including the big sliding door, the heavy removable third row seat, and the rear windows that don't roll down. He then talks about the features that Honda Odyssey has that other Mini-Vans do not; such as having four doors and a fold away rear seat. As with the "Grow Up" spot, Keith Haring's artwork is featured. Was the last of the three ads that Honda aired back-to-back-to-back in the 4th quarter.
	Honda "Spy Chase"	Parodying the James Bond movies; a couple in a Honda del Sol is being chased by a helicopter. Right as the helicopter catches up to the del Sol, the villain of the ad jumps on top of the roof and begins attacking the car. The tuxedo-clad driver reacts to this, by releasing the detachable roof of the car with the villain on top of it. Was the second of three ads that Honda aired back-to-back-to-back in the 4th quarter.
	Jeep "Driveaway"
	Jeep "Snow Covered"	This ad was produced by Bozell. The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial First aired during the opening ceremonies of the 1994 Winter Olympics. Although the ad was recognized for its remarkable special effects, many of which eschewed CGI in favor of practical setups, it has been most credited for its approach to the Jeep brand as a whole. While most ads only receive major airplay for a few months, "Snow Covered" was shown for the better part of a decade after its release. the Snow Covered ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in 1994, becoming the first auto ad to ever do so. by beating Cup Noodles sequels "hungry?" Quetzalcoatlus and Uintatherium which produced by Hakuhodo. Before The Ad Aired in Super Bowl XXIX.
Clothing	Nike "Stanley's Speech"	Stanley Craver (Dennis Hopper) gives a speech about his love for football, parodying the opening of the 1970 film, Patton
Clothing	No Fear "Rodeo"	The commercial features nine-time World Champion rodeo cowboy Ty Murray (The commercial aired Later during the 1995 Indianapolis 500).
Restaurant	Burger King "Car Salesman"	A used car salesman gives a hard sell pitch to the viewer for the Whopper. Soundtrack: Spanish Flea by Herb Alpert & the Tijuana Brass
Satellite Television	PrimeStar "At Last"	A satellite in space projects a beam, formed by various TV and movie clips, into a satellite dish at a house on earth.^[22]
Soft Drink	Pepsi "Diner"	On a snowy, winter night, a Pepsi and Coke truck driver stop at a roadside diner. The two truck drivers begin bonding over things like family photos and stories. This leads the two to share their colas with each other; only for the Coke driver refusing to give his Pepsi back. The ad ends with a fight breaking out between the two truck drivers. Soundtrack: Get Together by The Youngbloods.
	Pepsi "Field of Dreams"	Spoof of the 1989 film Field of Dreams. An adult male is reunited with his deceased father, who was a baseball player. When the father asks for a Pepsi, the son responds by giving him a cheap, fictional, off-brand cola, named Fred's Choice. Despite saving nine cents on the cola he purchased, this disappoints the father and ends with him walking back into the cornfield he came out of.^[23]
	Pepsi "Innertube"	A kid sucks himself into a Pepsi bottle.
Sports Equipment	Wilson Sporting Goods "David & Goliath"	A cinematic-styled spot, based on the biblical tale, David & Goliath, sees David knockout Goliath with his slingshot. The ammunition in the slingshot happens to be a rock with the Wilson "W" emblem on it.^[24]

1996 (XXX)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Winter"	The Budweiser Frogs Toungs are stuck to a can of Budweiser, due to the cold, snowy weather.^[25]
Beer	Budweiser "World Party"	The Bud One Airship flies around the world before arriving in Atlanta, in preparation for the upcoming Summer Olympics.^[26]
Candy	Snickers "Marv Levy"	After losing four consecutive Super Bowls, coach Marv Levy of the Buffalo Bills tells his players that no one can leave the locker room they are in until they have a plan to finally win the Super Bowl. Worried about the length of the meeting and their hunger, the players all begin eating Snickers bars.^[27]
Car	Toyota 4Runner	"Wolves"
Film	Independence Day	TV promo.
Food	Wheaties "Time Out"	Appearing on jumbotrons on the opposing ends of a football field, Deion Sanders and Steve Young have a little banter over which brand of Wheaties is better. Michael Jordan also appears.^[28]
Restaurant	McDonald's "Baby Swing"	Swinging in her baby swing to "Rock-a-Bye Baby," a little girl. Swinging forward, she puts on a happy smile Swinging backwards, her face crumples in distress Swinging forward, her eyes light up again, swinging back tears form in her eyes, A reverse cut shows that the swing is facing a window When the swing comes forward the baby can see McDonald's golden arches When it swings back she can't. the Baby Swing ad has won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival with the Rolo ad "Elephant" in same year This ad was produced by Leo Burnett Worldwide.
Soft Drink	Pepsi "Buddy Burger"	A man has difficulties trying to get his order through at a fast-food restaurant's muffled drive through intercom.
	Pepsi "Coyote and Roadrunner"	Wile E. Coyote meets Deion Sanders.
	Pepsi "Security Camera"	A security camera catches a Coca-Cola truck driver attempting to grab a Pepsi out of a cooler; only to have all the cans spill out of the cooler and in front of the Coke driver. Hank Williams 1952 song, Your Cheatin' Heart, provides the soundtrack to the ad.

1997 (XXXI)

Product Type	Product/ Title	Plot/Notes
Car	Cadillac "Wizard"	A princess (portrayed by Cindy Crawford) walks into a dark castle and approaches a cartoon duck named Ziggy. The two then drive off in a Cadillac Catera.^[29]^[30]
Car	Nissan "Pigeons"	With homage to Top Gun, pigeons attempt to poop on a Nissan, but the car is too fast for them.
Credit Card	Visa "Bob Dole"	Bob Dole returns to his hometown of Russell, Kansas and uses a check to pay for an order at diner. Despite the notoriety, Dole is asked for some form of identification when paying with the check for his meal. Promotes the Visa Check Card.^[31]
Film	Dante's Peak	TV promo.
	Liar Liar
	Men in Black
	The Devil's Own
	The Fifth Element
	The Lost World: Jurassic Park
	The Saint
	Volcano
Food	Eggo "Grandma"	As an Eggo waffle pops out of a toaster, a family rushes over to grab it, but it disappears. In an instant replay, it is revealed their grandmother somersaulted through the air and finished eating it before they got to the toaster.
	Lays "Nuzzle and Nibble"	At a fancy restaurant, Miss Piggy falls in love with a charming man. But when the man wants to eat her Baked Lays, she karate chops him through the wall.
	Lays "Party"	People are celebrating the new flavors of Baked Lays. When Miss Piggy has the door closed on her, she disrupts the party by kicking down the door. Cast: Richard Lewis.
Footwear	Fila "Stackhouse"	Jerry Stackhouse dunks a basketball on top of an unfinished skyscraper.^[32]^[33]
Home Care	Dirt Devil "Broom"	In a scene edited from the 1951 movie, Royal Wedding, Fred Astaire dances with a Dirt Devil Broom Vac, all while sweeping up a pile of dirt on the ground
	Dirt Devil "Ceiling"	Another ad featuring a dance scene from Royal Wedding. This time, Fred Astaire uses the Dirt Devil Ultra Hand Vac, to clean the walls and ceilings of a room.
	Dirt Devil "Stairs"	Taken from the 1948 movie, Easter Parade; Fred Astaire cleans a set of stairs using the Dirt Devil Ultra MVP Vacuum.
Hotel	Quality "Brett Favre"	Brett Favre pops out of a suitcase to answer some questions from a group of reporters.
Soft drink	Pepsi "Darth Vader"	While watching Star Wars, a little kid is sucking on the straw of his Pepsi too loud, so Darth Vader uses the force to crush his Pepsi. An usher stands up for the kid, and soon has a giant lightsaber battle with Vader.
Telecommunications	MCI "Emoticons"	The meanings for several emoticons are explained in this advertisement.^[34]
Telecommunications	MCI "Space Kids"	Kids in a classroom communicate with an astronaut in space, via email and video from MCI. During the conversation, the inside of the classroom becomes weightless and the kids begin to float around like they are in space.^[35]

1998 (XXXII)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Chicken Pool"	A man challenges a pool player with his chicken. The chicken wins the game by shooting eggs.
	Bud Light "Shopping"	A man is bored while his wife is clothes shopping. He hears a voice in one of the clothing racks, and finds four of his buddies watching the game. Cast: Sean Hayes, Kathy Christopherson.
	Budweiser "Master Plan"	In a six-part commercial story, Louie the Lizard tries to kill off the Budweiser Frogs. It goes like this: 1. Louie tells the frogs to enjoy the first half, because they may not be around for the second. 2. Louie denies rumors from Frank that he is going to kill the Frogs. 3. The Ferret, Louie's accomplice, drops the Budweiser sign into the swamp, electrocuting the frogs. 4. Louie says it is the best day of his life, until he sees that the Frogs have survived. 5. Louie rants to the Ferret that he screwed up the job. 6. Louie apologizes for trying to kill the Frogs, saying it was purely for entertainment reasons.
Car	Pontiac "ACME Pontiac"	In a Wile E. Coyote and Road Runner cartoon, Wile E. Coyote uses a Widetrack Grand Prix to try and catch the Road Runner. Coyote is almost successful, until the cartoon ends before he can catch the Road Runner.
Car	Volvo Trucks "Road Sage"	A truck driver named Gus shares his words of advice on trucking.
Computer	Intel "Mystery"	In the Intel Lab where everyone wears radiation suits, the detective (in a suit) finds a processor missing. It is either Jimmy the Wire or Susie the Mouse. People voted in the internet poll "Whodunit?". At the fourth quarter, the suspect was announced.
Credit card	Visa "Elephant"	A little girl talks about how she would want a pet elephant. In sweet music, the girl talks about her adventures with the elephant. She instead gets a plush elephant with Visa Debit. The commercial ends with her dreaming of a pet zebra.
Film	Armageddon	TV promo.
	Lost in Space
	Mercury Rising
	Sphere
	The Mask of Zorro
	The Wedding Singer
Food	Doritos "Laundromat"	Two men are at a Laundromat when a beautiful woman (Ali Landry) enters to do her own laundry and notices them eating Doritos. They try impressing her with elaborate ways of tossing Doritos 3Ds into the air. Intrigued, the woman then walks over to them, takes the 3Ds and tosses them into a washing machine where it shoots out individual pieces and demonstrates her own unique way of eating the new Doritos. The man on the left then says, "Ay chihuahua!" Also starring Sean Hayes
	Hormel "Bold Innovations"	What appears to be a commercial for a car turns out to be a commercial for Hormel Chili.
	Tabasco Sauce "Mosquito"	A man is constantly putting Tabasco sauce on his pizza. When a mosquito bites him on the leg, he does not mind. Because when the mosquito flies off, it explodes. The advert would air as a cinema advert in the UK on late March/early April 2008.
Mail	FedEx "We Apologize"	A colored "Please Stand By" test bar is on the screen. A message scrolls across the screen: "We apologize. You should be watching the new ad from EarthCo Insurance. It starred those lifeguards from Baywatch and a chorus line of singing kangaroos. We even got Garth Brooks to do the music. It was very humorous. Unfortunately, a tape of the commercial didn't get to NBC on time. Imagine, $1.3 million is going down the tubes all because some boob at our ad agency didn't send the commercial with FedEx. (Had they used FedEx, they would still be our ad agency.)"
Restaurant	Pizza Hut "Elvis"	Five guys are hanging out. One says that Elvis is back, while one jokes that he's dancing over at Pizza Hut. We cut to Pizza Hut to find this rumor true, as he's come back from the dead for their new Edge Pizza.
Satellite Television	PrimeStar "Runaway Pipe"	A man protects his satellite dish from getting hit by a massive pipe, by driving his classic Mustang into the rolling pipe.
Shoes	Hilfiger "Have Some Fun"	A fancy woman agent is representing Michael Richards as the Hilfiger spokesman. We see Richards losing at basketball when he hits his head.
Soft drink	Pepsi "Cup Holder"	Jeff Gordon tries to retrieve a can Pepsi in his car while competing in a NASCAR race. Also Starring: Ray Evernham
	Pepsi "Mosquito"	A CGI fly sucks on a drop of Pepsi. He then grows lips and a mouth, and proceeds to sing The Rolling Stone's "Brown Sugar", but is later crushed by a Pepsi can. One version has a red-headed teenage boy, while a different version was released with a young Ricky Martin.
	Pepsi "Goose"	A man does aerial tricks with a goose, and they share a Pepsi afterward.
Sports	NFL "Anthony"	A kid named Anthony is said to play in the NFL.
Tire	Michelin "Drill"	A man goes up to his car and drills a hole in one of his tires. Since it is a Michelin tire, it still will not go flat.
Website	Autobytel "Pajamas"	While buying amazing car deals online, a woman is sucked into her computer to retrieve her new car.

1999 (XXXIII)

Product type	Product / Title	Plot/Notes
Beer	Bud Light "Mouse"	A man sees a woman with Bud Light in her apartment. He shoots a mouse with a slingshot in her room causing her to freak out and go to the man's house to stay for the night.
	Bud Light "Paper or Plastic"	Two guys are trying to pay for their items, but they do not have enough money. They get rid of some items, and are left with toilet paper and a six-pack of Bud Light, but they still don't have enough money for both. Forced to choose between the two, they choose Bud Light, and paper bags with which to bag their purchase.
	Budweiser "Dalmatians"	At a firehouse, two Dalmatian puppies roll around in a basket. The puppy with the blue collar is picked as the fire dog, in which it sticks its tongue at his brother with a red collar. Two years pass, and the red-collared puppy is seen by the fire dog to be in a Budweiser chariot driven by Clydesdales. The dalmatian then sticks his tongue out at his estranged brother.
	Budweiser "Lashing"	Louie the Lizard apologizes for last year's commercial (see 1998). When the Budweiser Frogs (mainly "Bud" and "Er") turn out to be able to talk, "Bud" and "Er" slap Louie with their tongues.
	Budweiser "Lobster"	A lobster about to be cooked in a restaurant grabs a Budweiser and holds it hostage. Freaking out the restaurant, it leaves with the Budweiser. An onlooking diner tells his waitress that he'll have steak instead.
Car	Cadillac "Bad To The Bone"	A Cadillac Escalade is assembled in a factory, while Bad To The Bone from George Thorogood plays.
Car	Volvo Trucks "Arm Pump"	Citizens of a town salute a truck driver by doing the arm pump. The driver responds each time by honking his horn.^[36]^[37]
Credit card	American Express "Real Life"	Jerry Seinfeld leaves his show to get a real life, and proceeds to go on a cross-country road trip with his American Express card. He ends up in New York as he proclaims, "This is where I belong!" before it is revealed to be filmed on set as a commercial.
Credit card	MasterCard "Toons"	Characters from the Hanna-Barbera cartoons are shown what it costs for contact lenses, a treadmill, a Wonderbra, and a face lift. Being happy with yourself is priceless.
Computer	Apple Inc. "HAL"	In a parody of 2001: A Space Odyssey, HAL flirts with Dave. He says that a bug caused computers to misbehave in the year 2000, since they could not recognize the year 2000. They say that Macintosh can recognize the year, and then asks, "You like your Macintosh better than me. Don't you, Dave?"
Film	Austin Powers: The Spy Who Shagged Me	In a TV promo, they announce that the new film to see this summer is the new Star Wars film. The second is the next Austin Powers film.
	The Corruptor	TV promo.
	Ed TV Life	Joint TV promo.
	8MM	Two TV promos.
	The Matrix	TV promo.
	Mulan "Groundhog Day"	Advertising the release of the film on video on Groundhog Day, Mushu rises out of the hole instead of a groundhog, but he ultimately gets hit by a football.
	The Mummy	TV promo.
	October Sky
	True Crime
	Wild Wild West
Food	Cracker Jack "Really Big Bag"	In addition to snack-size and family-size bags of Cracker Jack, a really, really big bag is also being tested, with one of the prizes being a real-life pony.
Food	Doritos "Smokin"	At a college classroom, students are in awe of their hot teacher. She eats Smoking Red Barbequed Doritos, which causes the sprinklers to go off. Luckily, the students bring umbrellas. But when they forget to use their umbrellas the second time she eats Doritos, the students bow down to her in the rain. The announcer then says, "Umbrellas not included". Cast: Ali Landry.
Insurance	Progressive "E.T."	Directly following the end of the 1982 film, E.T. the Extra-Terrestrial, E.T. explains to their parent's what earthlings were like. The alien mentions to them that they still rely on the wheel for things like bicycles and cars; along with the fact that the humans operating those wheeled items can get involved in accidents. When explaining this, E.T.'s parents get worried, but E.T. then gives the two hope by telling them that Progressive Insurance exists and can help when humans get involved in such accidents. While explaining all of this, the alien's ship narrowly avoids hitting a spaceship headed towards Earth, piloted by former astronauts Buzz Aldrin and Jim Lovell. The ad ends with E.T. telling the parents the best way to contact Progressive is by "phone".
Mail	FedEx "Stanley Cup"	An agent is supposed to deliver the Stanley Cup on the hockey rink in a crate. The package instead is bird seed. In Bolivia, villagers receive a crate with the Stanley Cup, and use it as a cup for grapes.^[38]
Professional wrestling	WWF "WWF Attitude"	Walking through the World Wrestling Federation's headquarters, several performers (including Mankind, Sable, "Stone Cold" Steve Austin, and The Undertaker) positively describe the company as offering non-violent entertainment which does not rely on sex appeal, as scenes directly contradicting their statements play out in the background.^[39]
Restaurant	Pizza Hut "New Yorker"	Four different commercials are used to describe the new New Yorker pizza, two ads saying that New Yorkers have big mouths because of the big pizza: 1. Fran Drescher says how everything's big in New York. 2. Spike Lee constantly complains about things all over New York. 3. An announcer says that the pizza's so big it has three zip codes. 4. Donald Trump says that he has large things in New York, including his plans for the tallest skyscraper in New York and his name plastered all over the city.
Shoes	Just For Feet "Kenyan Runner"	A Kenyan man gets chased down and knocked over by four white men who chase after him with a Humvee, and secretly give him a sedative through the water he is splashed with to cool down. As the runner gets up he finds he is wearing the brand's shoes and screams in agony. The ad was extremely controversial and largely considered racist, and cited as a large reason that the company went bankrupt by 2004.
Soft drink	Pepsi One "Bad Boys"	Directed by Joe Pytka Cast: Cuba Gooding Jr.
Technology	Philips "Garage Movie Date"	A young woman goes on a date to the movies. Her date drives her across the street in front of his driveway as they watch Austin Powers: International Man of Mystery with Philips equipment set up in the garage.
Website	Buy.com "Aliens"	After aliens from another planet are able to get Buy.com on their computer, they enjoy many things, like the DVD edition of Caddyshack, the PlayStation with Namco's Tekken 3, and Men Are From Mars, Women Are From Venus.
	HotJobs.com	A security nightwatchman at an unknown place is bored. He goes into Hotjobs.com until landing the perfect job: a security nightwatchman in a bigger building.
	Monster.com "When I Grow Up"	Kids talk about what they want to do when they grow up, including filing papers every day, being a yes man, and having a brown nose.

2000s

2000 (XXXIV)

This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl".

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Elevator"	A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal.
	Bud Light "Cat"	A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger.
	Budweiser "Photo Shoot"	Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude.
	Budweiser "Which Game?"	In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy ("Dookie") allegedly watching the game. Their question: "Whassup?"
	Budweiser "Rex's Motivation"	A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life.
Candy	M&M's "Sexy Girl"	Men and women are all impressed by a green M&M walking down the street.
Car	Oldsmobile "In Cars"	In what first appears to be an ad for the Gap, a group of teenagers sing the Gary Numan song "Cars" before an Oldsmobile Alero drives into the screen.
Credit card	Visa "Swimmers"	The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games.
Film	Gladiator	TV promo.
	Mission to Mars
	Titan A.E.
Mail	FedEx "Combat Rangers"	Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China.
Mail	FedEx "The Lollipop Guild"	While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting.
Soft Drink	Mountain Dew "Mock Opera"	Spoof of Bohemian Rhapsody, both the song and video.
TV	Oxygen "Baby Girl Power"	At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized.
Website	AutoTrader.com "I Need a Car"	A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices.
	Britannica.com^[40] "Untitled"	In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?"^[41]
	Computer.com "Mike and Mike"	To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle.
	e1040.com "Charity"	An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman.
	EDS "Cat Herders"	We take a look at the tough and drama-filled job of being a cat herder. Director: John O'Hagan.
	Epidemic.com "Bathroom"	A man washes his hands and receives money for it. He sneezes and the same thing happens.
	E*Trade "Wasted 2 Million"	Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."^[13]
	E*Trade "Out the Wazoo"	A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo".
	E*Trade "Basketball Prodigy"	A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career.
	e-stamp.com "Time Saving Tips"	A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage.
	Hotjobs.com "Negotiations"	Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you."
	Kforce "Looking for a Job"	A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown.
	LastMinuteTravel.com "Tornado"	Two cowboys set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute.
	LifeMinders.com "The Worst Commercial"	On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts (geeks). But we don't know diddly about making ads."
	MicroStrategy "Fraud"	A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder.
	MicroStrategy "Stock Alert"	A woman in an airport uses her mobile device to trade stocks.
	Monster.com "The Road Less Travelled"	A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost.
	OnMoney.com "Paper Monster"	A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it.
	Netpliance "Webhead"	Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer.
	OurBeginning.com "Invites"	Soon-to-be-married brides fight with each other at a wedding invitation store.
	Pets.com "If You Leave Me Now"	When pets are left home, the Pets.com sockpuppet sings the Chicago song "If You Leave Me Now".
	WebMD "Ali"	A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system.

2001 (XXXV)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Neighbors"	Anthemic spot centered around the people who produce Budweiser beer.^[42]
	Budweiser "We Are Not Alone"	A dog is abducted by aliens. It is revealed that the dog is actually an alien in disguise. When the leader asks what he has learned, the alien quotes the Whassup? line. It soon catches on with the alien, and an alien intelligence agency finally detects the race.
	Budweiser "What Are You Doing?"	A commercial plays that shows sharply dressed men parodying the Whassup? commercials with the line "What are you doing?" It is then revealed to be a commercial watched by the men from the Whassup? commercials.
Film	A Knight's Tale	TV promo.
	Exit Wounds
	Hannibal
	Swordfish
	The Fast and the Furious
	The Mummy Returns
Food	George Foreman Grill "Colors"	People dance to celebrate the five new colors the George Foreman Grill comes in.
Gaming	PlayStation 2 "Future"	A future commercial advertises the PS9.
Hotel	Motel 6 "Refs"	Football referees stay at a Motel 6.^[43]
Soft drink	Diet Dr Pepper "Hudson Riverdance"	Riverdance is performed by a group of heavy-set men wearing tank tops and kilts.^[44]
	Pepsi "The Best Pepsi Ad Ever"	The winner of the online poll for the best Pepsi commercial that aired during the Super Bowl is announced. The winning commercial is played: the 1992 Cindy Crawford commercial.
	Pepsi "Bob Dole"	Bob Dole does a spoof on his erectile dysfunction commercials by using Pepsi as the product. Pepsi helps him feel young again, as he does a backflip. Cast: Bob Dole, Eric Stonestreet.
	Pepsi "Rollercoaster"	A man brings a full cup of Pepsi on a rollercoaster. Somehow, he manages to spill none of it on the ride. Later, an attractive woman asks him for the time, and he spills the Pepsi on his shirt. The rollercoaster shown in this commercial is Alpengeist, a B&M inverted coaster at Busch Gardens Williamsburg.
Website	E*Trade "Ghost Town"	In a spoof of the famous 1970s Crying Indian commercial, the chimp from last year's popular E*Trade commercial wanders through a ghost town on a pony. Several deserted dot-com businesses are seen, referring to the various dot-com companies which went bankrupt partly due to their commercials last year. The chimp sheds a tear for the corpse of the Pets.com sock puppet dog.
Wireless	Cingular Wireless "Dancer"	A man dances to the theme from Peter and the Wolf.^[45]

2002 (XXXVI)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Clydesdale Respect"	As a tribute to the victims of the September 11th attacks, Budweiser produced a one-time-only advertisement. The commercial shows the Budweiser Clydesdales walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. Two different modern takes on this commercial aired decades later: first in 2011 with the newly built One World Trade Center in the background skyline, and again in 2021 with additional structures on the World Trade Center site (including 3 and 4 World Trade Center) now completed as well as Tribute in Light illuminating the sunset sky.
Beer	Budweiser "Out of Towner"	In a continuation of Budweiser's "Jersey Guys" ad campaign, a man wearing a cowboy hat takes a seat at a bar, where he is asked "How ya doin?" by the bartender. He replies, "Well, thanks for asking! I'm doing fine; just got in today. My brother in law picked me up at the airport; mighty big airport y'all got here. And the people here are so nice!" He repeats this to two other men entering the bar who ask him, "How ya doin?"
Candy	M&M's "Hotel"	A man is shown checking into a hotel. He accepts multiple offers from the concierge, including a "complimentary chocolate" on his pillow. The ad then cuts to the man's room, where the Red M&M is lying on his pillow.
Credit card	Visa "Race"	Michael Johnson & Jason Sehorn are a track; about face each other in a race. Just before the gun fires, a third entrant appears; a jockey riding a horse named "Lightning Bolt". The race begins with Johnson in the lead but then Bolt overtakes Johnson for the top spot. However, right when that takes place, another entrant appears; John Andretti in his NASCAR Stock Car. The ad ends with Andretti taking off and the other three contestants sprinting off in cartoonish fashion.
Film	Austin Powers in Goldmember	TV promo.
	Bad Company
	Blade II
	Collateral Damage
	Hart's War
	Men in Black II
	Signs
	Spider-Man	TV promo, which gained popularity.
Food	Lipton Brisk "Puppet Strike"	A puppet version of Danny DeVito is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike.
Gaming	Madden NFL 2002	TV promo.
Soft drink	Pepsi "Now and Then"^[46]	Britney Spears promotes the Pepsi generation in the years 1958, 1963, 1966, 1970, 1989, and the present day. Director: Joe Pytka; Cast: Britney Spears.
Soft drink	Pepsi "The Joy of Pepsi"	Britney Spears sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999). A 90-second music video was made into a commercial, which aired during the Super Bowl.^[46]
Website	Yahoo! "Dolphin"	A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well.

2003 (XXXVII)

Product Type	Product/ Title	Plot/Notes
Appliance	George Foreman Grill "I Grill With George"	Several families are shown saying "I Grill With George" along with George Foreman himself.
Beer	Bud Light "Parade"	A man in an upside-down clown suit, walks into a bar and orders a Bud Light.
Car	Cadillac "17th Street"	The ad begins with a man in the 1950s boarding a subway train. As he approaches his seat on the train car, he notices a Cadillac advertisement outside his window, featuring the Eldorado. The train begins moving, and several more Eldorado advertisements are passed by before exiting the tunnel, where this time a real Eldorado appears. Just as the Eldorado shows up, several modern Cadillac models (CTS, Escalade, SRX, XLR) appear as well, before the train car stops. When the man walks out of the train car, we see him now dressed in contemporary clothing and the setting has changed to the 2000s. Soundtrack: Rock and Roll by Led Zeppelin
	Chrysler "Celine Dion"	Celine Dion drives a Chrysler Crossfire and sings "I Drove All Night", while driving.
	Dodge "Beef Jerky"	A man riding in a speeding Dodge Ram chokes on a piece of beef jerky and clears his throat when the truck stops.
Chewing Gum	Trident "Squirrel"	Five dentists are given a survey: to see if they recommend Trident Gum or not. The first four say "Yes", but a squirrel bites the last dentist and screams "No"; thus, leaving the total of recommendations, 4 out 5.
Clothing	Hanes "Tagless"	Jackie Chan gets irritated by the tag on the back of his shirt before being introduced to the tagless shirt from Hanes. Also starring: Michael Jordan
	Levi's "Stampede"	A couple stands on an empty road, in a city, and lets a pack of buffalos run right thru them.^[47]^[48]
	Reebok "Terry Tate, Office Linebacker"	A linebacker named Terry Tate is hired to keep employees busy and on task; tackling them whenever they are being lazy or making mistakes.
Credit Card	Master Card "Presidents"	A man opts to use his credit card instead of cash, when out on a date, leaving a trio of presidents (Andrew Jackson, Abraham Lincoln, and George Washington) waiting impatiently for the man to arrive home.
Electronics	Sony "The Trip"	An elderly man prepares himself for a trip into outer space.
Film	Anger Management	TV promo.
	Bad Boys II
	Bruce Almighty
	Charlie's Angels: Full Throttle
	Daredevil
	Gods and Generals
	Hulk
	The Matrix Reloaded
	Tears of the Sun
	Terminator 3: Rise of the Machines
Mail	FedEx "Cast Away"	Is the final scene of the 2000 film of the same name where Chuck returns the package to its sender. But in this version the woman answers the door; when Chuck asks what was in the box, the woman replies, "Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds. Just silly stuff."
Phone	AT&T Wireless "Antiques Bandwagon"	Parodying Antiques Roadshow, a man brings a landline telephone on the show, to see how much it is worth. The ad ends with the host of the show telling the man that the worth of the phone is $0.
Phone	AT&T Wireless "Gilligan"	Gilligan from Gilligan's Island uses a cell phone and has the Coast Guard on speed dial; allowing them to rescue the cast from being stranded.
Restaurant	McDonald's "What A Day"	A father and son bond over the long, stressful days they both experienced.
	Quiznos "Chef Jimmy"	A chef named Jimmy has a one-track mind, focusing only on the taste of Quiznos subs while ignoring things like his dead bird and the lack of wearing pants.
	Subway "Dream"	Jared Fogle dreams of having a Subway inside his house.
Soft Drink	Diet Pepsi "Muddy Concert"	A father and son enjoy a MxPx concert.
	Sierra Mist "Hydrant"	During a hot day, a dog knocks the cap off of a fire hydrant, causing a huge blast of water to spray all over the dog's owner.
	Sierra Mist "Zoo"	Two baboons build a catapult and one of them launches the other into the polar bear section of a zoo; in order to cool off from the heat.
Sports Drink	Gatorade "23 vs. 39"	39-year-old Michael Jordan plays a one-on-one game of basketball with a 23-year-old version of himself.
Tax Preparation	H&R Block "Willie"	Willie Nelson becomes the spokesperson for a shaving cream company.
Website	HotJobs.com "Rainbow"	Various workers sing "Rainbow Connection".
Website	Monster.com "Truck"	A driverless semi-truck causes havoc while in search for a driver.

2004 (XXXVIII)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Donkey"	A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job.
Car	Chevrolet "Big"	A group of tall basketball players step into a Chevy Aveo, only to appear small inside the car.
	Chevrolet "Soap"	The way kids react to the new Chevy SSR causes them to get soap in their mouths.
	Dodge "Monkey"	To get a literal monkey off his back, a man visits his local Dodge dealer and purchases a new Dodge Magnum station wagon.
	Ford "The One"	A Ford GT is shown driven at speed on a racetrack.
Credit card	MasterCard "Errands"	Homer Simpson is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy".
Credit card	Visa "Snowball"	A game of volleyball is played in the snow. Promoting the 2004 Summer Olympics. Cast: Misty May-Treanor & Kerri Walsh Jennings
Gaming	PlayStation 2 "Going Back"	TV promo for Jet Li: Rise to Honor (Full Version of "Going Back" Aired later).
Film	50 First Dates	TV promo.
	Hidalgo
	Starsky & Hutch
	Secret Window
	The Alamo
	Troy
	Van Helsing
Phone	Nextel "Junior"	Dale Earnhardt Jr. scores a touchdown in his Chevy Monte Carlo NASCAR Stock Car.
Potato chips	Lay's "Dentures"	A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man.
PSA	Truth "Shards O'Glass"	An executive for a popsicle company, "Shards O' Glass," provides disclaimers for their product – a popsicle with shards of glass in it, clearly unsafe and deadly – and posed the question, "What if all companies sold products like tobacco?"^[49]
Restaurant	Taco Bell "Clubbing"	Three guys go "nightclubbing" at a Taco Bell.
Soft drink	7 Up "Slam Dunk	People try to win $1,000, by trying to dunk a basketball on the back a moving truck advertising a slam dunk competition for 7 Up and driven by Godfrey.^[50]^[51]
	Pepsi "Bear's Disguise"	When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store.
	Pepsi "Hendrix"	In Seattle, 1953, a young Jimi Hendrix walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a Fender Telecaster electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "Purple Haze" is playing; at first as the original recording, then on accordion.
	Sierra Mist "Fire Escape"	To avoid the heat, a man jumps from the balcony at his apartment and lands in an ice-cold water pitcher. The ad ends with his dog following suit and landing in a glass of water next to him.
Tax Preparation	H&R Block "Willie Doll"	A fake Willie Nelson doll is promoted; that gives customers "advice" on taxes and finances.
Television Network	NFL Network "Tomorrow"	Various NFL personnel who didn't make it to the Super Bowl sing Tomorrow from Annie. Cast: LaVar Arrington, Tony Gonzalez, Dante Hall, Al Harris, Priest Holmes, Torry Holt, Jerry Jones, Mike McKenzie, Terrell Owens, Bill Parcells, Warren Sapp, Michael Strahan, Jason Taylor, Zach Thomas
Toilet Paper	Charmin "Snap"	During a Football game, a team is about to run a play and attempt a touchdown. The Quarterback, however, gets distracted by the softness of the Charmin toilet paper that is hanging from the center's waistband. Due to holding the game up, the quarterback gets penalized and leaves his teammates frustrated. The team wonders why their towels were replaced with toilet paper, before the Charmin Bear (in the form of a sports team mascot) reveals himself to be one who did it.
Web Portal	AOL "Car"	A car built by the Orange County Choppers trio of Mikey, Paul Jr, and Paul Teutul Sr. and powered by AOL's 9.0 Top Speed technology, sends Mikey back to the Renaissance.
	AOL "Motorcycle"	Mikey, Paul Jr, and Paul Sr. build a chopper that runs on AOL's 9.0 Top Speed Speed technology. The trio attempts to jump the bike over a row of cement trucks, but the bike is so powerful, it ends up flying outside of the race track they are at, leaving Mikey with a neck brace.
	AOL "Slow Ride"	Paul Teutul Sr., Jr., and Mikey use AOL's 9.0 Top Speed technology to power a mobile scooter. When performing a test run of the scooter, it ends up shooting Mikey into the sky.

2005 (XXXIX)

Product Type	Product/ Title	Plot/Notes
Bank	MBNA "Gladys Knight	Gladys Knight joins a rugby game with the England national rugby union team and scores a try.
Beer	Bud Light "Picture Phone"	Two guys at a Football game send photos to another friend who isn't at the game. The friend who isn't at the game responds by sending photos of him at the apartment that belongs to one of the guys at game and with that guy's girlfriend.
	Bud Light "The Lady"	At a bar, a man tries to impress a woman by buying her a Bud Light. However, a talking cockatoo intervenes and aggressively trash-talks the man.
	Bud Light "Skydiving"	A skydiver instructor tries to offer a case of Bud Light to a Skydiver, who is to afraid to jump, only to have the pilot grab the case and jump out of the plane.
	Budweiser "Audition"	All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started."
	Budweiser "Dance"	At a crowded bar, Cedric The Entertainer uses various hand gestures to inform someone that he is the designated driver. The gestures being made, ends up becoming a dance that everyone in the bar partakes in.
	Budweiser "Welcome Home"	Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka.
	Budweiser Select "Pucker Up"	Spot promoting the introduction of Budweiser Select beer.
	Heineken "Beer Run"	Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher
Car	Cadillac "Barrels"	Three Cadillac V-Series cars slowly pull into a tunnel before coming to a stop, similar to that of a bullet being placed inside a gun. Each car lights up, revs, and quickly takes off and rockets out of the tunnel. The ad ends with the narrator saying "Bang". Soundtrack: Rock and Roll by Led Zeppelin
	Ford "Gang"	A tough biker gang is going to the bar, only to be scared off by Fords.
	Ford "Greenlight"	A man, dressed in warm weather clothing, is frozen in a Ford Mustang Convertible.
	Honda "Belt Buckle"	Shows a montage of various belt buckles that cowboys wear before ending on a Honda belt buckle. Promotes the Honda Ridgeline truck. Voice Over: Clancy Brown
	Honda "Peaks"	A Honda Ridgeline drives up and down an off-road peak. Voice Over: Clancy Brown
	Toyota "Move Forward"	In a world where, everyone is moving in place, the Toyota Prius is the only thing moving in motion.
	Volvo "Boldy Go"	Richard Branson is launched into space in a rocket ship, with a giant bumper sticker slapped onto the rocket that reads "My Other Vehicle Is A Volvo XC90 V8". The ad also promoted a sweepstakes where one could win a trip to space, via Virgin Galactic.
Chewing Gum	Bubblicious "Spotlight"	LeBron James walks on to a basketball court and blows a bubble.
Contact Lenses	O2 Optix "Inside The O"	People walk around with giant O2's in front of them, to represent their usage of O2 Optix contact lenses.
Countertop	Silestone "Diana Pearl"	Mike Ditka, Jim McMahon, and William "The Refrigerator" Perry all claim that they are "Diana Pearl". The ad then cuts to a Diana Pearl bathtub and reveals that Dennis Rodman is in the bathtub. Rodman closes the ad by stating that he too is "Diana Pearl".
Credit card	Mastercard "Icons"	Features classic advertisting mascots eating dinner.
Credit card	Visa "Superheroes"	Various Marvel Superheroes, including Spider-Man, Captain America, Thor, and Storm, come to help a woman who is calling for help; only to find out that her stolen Visa Check Card isn't liable for fraudulent charges.
Film	Batman Begins	TV promo.
	Be Cool
	Constantine
	Hitch
	Robots
	Sahara
	The Longest Yard
	The Pacifier
	War of the Worlds
Food	Emerald Nuts "Unicorns"	Santa Claus, The Easter Bunny, and a Unicorn confront a Dad who won't share his Emerald Nuts with his daughter.
	Lay's "Fence"	Thanks to throwing a bag of Lay's Potato Chips over a fence, a group of kids get their baseball back. After the kids successfully get their ball back, a dog, a 1972 Chevrolet Impala, and MC Hammer all are tossed over the fence as well. Director: Spike Lee
	Tabasco "Tan Lines"	Thanks to the Tabasco sauce used in her shrimp cocktail dip, a woman sunbathing at a beach has tan lines that are darker underneath. Soundtrack: Disco Inferno by The Trammps
Mail	FedEx "10 Things"	Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear), attractive females, a product message, a famous pop song ("Don't Stop Believin"), and a bonus ending.
Online Music	Napster "Do The Math"	At a football game, a costumed version of the Napster Cat holds up a sign comparing the cost of Napster to iTunes.
Personal Care	Degree "Mamma's Boy"	Promotes a spoof line of action figures called "In-Action Heroes". The ad that aired in the Super Bowl focus on the Mamma's Boy figure. Ads were also produced for the Suck Up and Wuss figures as well.
Restaurant	McDonald's "Lincoln Fry"	A Man finds a McDonald's French Fry that resembles Abraham Lincoln in his meal.
	Quiznos "By The Pool"	Baby Bob and an adult woman sit by a swimming pool to talk about the turky sub from Quiznos.
	Subway "Parking Lot"	A pair of police officers' approach a parked car, with fogged up windows and "More Than Words Can Say" from Alias playing loudly, presuming to find a pair of lovebirds; turns out to be two guys eating hot fresh toasted sub sandwiches from Subway.
	Taco Bell "Cards"	Promotes the Chicken Enchilada Grilled Stuffed Burrito. A bag of Taco Bell is placed on a table with a collection of rare baseball cards. This worries the owner of the cards, due to the contents of the burrito potentially smothering all over his collection, before being told that all of that is inside the burrito. The ad ends with the owner of the cards and his two friends then enjoy their burritos, only for one of them to spill their Pepsi on the card collection.
Retail	Staples "Easy Button"	People in difficult situations use the Staples "Easy Button" to resolve their issues.
Sports	NFL "What's Next?"	Don Cheadle talks about what a moment means for the Super Bowl.
Soft drink	Diet Pepsi "The Diet Pepsi Truck"	P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing.
Soft drink	Diet Pepsi "Guy Watcher"	A man walks down the street, drinking a Diet Pepsi, and everyone watching becomes attracted. Cast: Cindy Crawford, Carson Kressley Director: Joe Pytka Soundtrack: Stayin' Alive by The Bee Gees
Technology	Olympus Let Your Pictures Groove	Olympus has created two commercials for this weekend's Super Bowl XXXIX broadcast that are high-energy odysseys of music, photography and dance. The spots – which promote Olympus m:robe 500, the first digital music player that takes pictures – feature funky electronica music, cool Poplockin' dance techniques and dazzling special effects.
Television Network	NFL Network "Two-morrow"	Similar to the 2004 ad, Various NFL personal who didn't make it to the Super Bowl sing Tomorrow from Annie. Cast: Daunte Culpepper, Jon Gruden, Chad Johnson, Byron Leftwich, Marvin Lewis, Curtis Martin, Steve McNair, Joe Montana, Ben Roethlisberger, Ephraim Salaam, and Roy Williams
Website	CareerBuilder "Apology"	A man tries to navigate through his office job, while all of his co-workers are monkeys.
Website	CareerBuilder "Titanic"	In a company meeting, the man from the "Apology" spot tries to convince his monkey staff that naming a product "Titanic" is a bad idea.
Wireless	Verizon "Miniaturization"	The V-Cast from Verizon has inspired celebrities to shrink down to tiny size. Cast: Christina Aguilera, Kid Rock, Shaquille O'Neal, and Deion Sanders.

2006 (XL)

Product Type	Product/ Title	Plot/Notes
Film	16 Blocks	TV promo.
	Cars
	Mission: Impossible III
	Pirates of the Caribbean: Dead Man's Chest
	Poseidon
	Running Scared
	The Shaggy Dog
	V for Vendetta

2007 (XLI)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Reception"	An auctioneer is hired to officiate a wedding ceremony to make it go by faster so everyone can enjoy the Bud Light at the reception sooner.
	Bud Light "Classroom"	Carlos Mencia teaches a class of foreigners how to ask for a Bud Light in different regions of the United States, and to say they don't speak English if they are ever asked for a Bud Light.
	Bud Light "Hitchhiker"	A man and woman driving down a dark road encounter a hitchhiker with an axe and a case of Bud Light. The hitchhiker claims the axe is a bottle opener, and the man invites him in for a ride, to the woman's shock. Later, they encounter another hitchhiker with a case of Bud Light, except he also has a chainsaw.
	Bud Light "Rock Paper Scissors"	Two men play rock paper scissors for the last bottle of Bud Light at a cookout. One of the men throws a rock at the other man's head, knocking him to the ground and allowing him to get the last bottle.
	Bud Light "Fist Bump"	Fist bumps have fallen out of style and are replaced by slaps to the face.
	Bud Light "Great Apes"	One gorilla at a zoo tells a fellow gorilla about his plan to steal some Bud Light from a delivery man who passes by them every Friday, saying that he is the only one who can do it. However, he is distracted by a woman taking pictures of him and doesn't know what was said to him until the delivery man has just passed by them.
	Budweiser Select "Just A Game"	Jay-Z and Don Shula face off in a game of holographic football.
Car	Chevrolet "Ain't We Got Love"	Various people sing along to songs with Chevy references included in the lyrics. Cast: Big & Rich, Mary J. Blige, Dale Earnhardt Jr., Johnny O'Connell, T.I.
Car	Honda "Slalom"	A group of Honda vehicles swerve through a line of gas pumps.
Clothing	Van Heusen "A Man's Walk"	The daily life of a man is shown in reverse.
Computer	HP "Paul Teutul Sr."	Paul Teutul Sr. talks about his usage of HP Computers. Part of "The Computer Is Personal" campaign Also staring Paul Teutul Jr. & Michael Teutul
Iced Tea	Snapple "Green Tea"	A man travels to Xi'an, China to learn what the EGCG in his Snapple Grean Tea means.
Insurance	Nationwide "Rollin' VIP"	Kevin Federline appears in a music video rapping about living a high-flying lifestyle. The scene then cuts to him rapping into a security camera at a fast food restaurant, where his manager yells at him to get back to work.
Insurance	Prudential Financial "Rock"	A narrator describes all the different things a rock can do for someone.
Soft Drink	Coca-Cola "First Taste"	An elderly man has a Coke for the first time. This inspires him to try other new things like riding a sports bike and participating in the running of the bulls.
Soft Drink	Sierra Mist "Karate"	Michael Ian Black teaches a karate class on how to prevent someone from taking their Sierra Mist. Also starring: Eliza Coupe, Guillermo Diaz, Jim Gaffigan, Nicole Randall Johnson, and Tracy Morgan
Technology	Garmin "Maposaurus"	Paying tribute to the Tokusatsu genera, a man opens up a car map that turns into a giant monster and begins wreaking havoc on a city. In response to this, another man steps out of his car, grabs his Garmin GPS, and becomes an Ultraman-inspired hero; who fights and defeats the evil monster. Featuring music by Steve Grimmett of Grim Reaper.
Website	E*Trade "One Finger"	A voiceover lists all of the things a person can do with one finger.
Website	E*Trade "Robbery"	Bank Tellers carry out a bank robbery.
Wireless	Sprint "Connectile Dysfunction"	Parody of Erectile Dysfunction advertisements. Promotes Sprint Mobile Broadband.^[52]

2008 (XLII)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Cavemen"	Three cavemen are trying to carry a cooler of Bud Light to a party. A friend says that he has invented the wheel. But the wheel is not working when they use it as hoister to carry the Bud Light. They later try to use a large rock to open a bottle, but end up smashing the bottle instead.
	Bud Light "Breathe Fire"	A man gains the ability to breathe fire after drinking Bud Light, which he uses to light candles before eating a romantic dinner at his girlfriend's house. However, he is allergic to her cat and starts sneezing, shooting large flames out of his mouth and setting several things on fire in the process.
	Bud Light "Ability to Fly"	A man gains the ability to fly after drinking Bud Light. He happily soars above the clouds, but is then sucked into the jet engine of a passing airplane.
	Budweiser "Training"	For the Budweiser Clydesdales this year, Hank the Clydesdale is not picked. A dalmatian sees this and offers to train Hank for next year. In a tribute to Rocky, the two train like the training in the famous movie. The year after that, Hank becomes a Budweiser Clydesdale and gives a high five to his trainer.
Car	Audi "The Godfather"	Spoofing The Godfather, the horse's head is replaced with the front of a Rolls-Royce.
Car	Toyota "Trike Race"	A neighborhood holds a race involving big wheel tricycles.
Energy Drink	Amp Energy "Jumpstart"	A tow truck driver attaches jumper cables to his nipples and dances to Push It from Salt-N-Pepa, in order to get a stranded motorist's vehicle to start again.
Film	Iron Man	TV promo.
	Jumper
	The Chronicles of Narnia: Prince Caspian
	Wanted
	You Don't Mess with the Zohan
Soft drink	Coca-Cola "It's Mine"	At the Macy's Thanksgiving Day Parade, the Underdog and Stewie Griffin balloons chase after a Coke balloon, with New Yorkers watching from many places. But instead, Charlie Brown triumphantly catches the Coke.
	Diet Pepsi Max "Nod"	Various people doze off while Haddaway's "What Is Love" plays in the background. Each individual, who dozed off, takes a sip of Diet Pepsi Max becomes energetic again and bobs their head in nod to the infamous scene from the 1998 film "A Night at the Roxbury". Cast: Troy Aikman, Joe Buck, LL Cool J, Missy Elliott, Macy Gray, Chris Kattan, Busta Rhymes
	Pepsi "Magnetic Attraction"	Justin Timberlake gets dragged through a city, each time a girl takes a sip of her Pepsi. Also starring: Tony Romo & Andy Samberg
	SoBe "Thriller"	Naomi Campbell and lizards do the famous Thriller dance.
Sports Drink	Gatorade G2 "Jeter"	Derek Jeter walks through a city, drinking a Gatorade G2. Each time he takes a step, the ground becomes a baseball field. Also starring: Archie Manning and Peyton Manning.
Sports Drink	Vitaminwater "Jockey"	Shaquille O'Neal becomes a jockey and wins a horse race.
Website	E*Trade "Baby"	The birth of the ETrade baby, the baby explains that he can use ETrade, you can use it too.
Website	E*Trade "Clown"	The E*Trade Baby has rented a clown with his savings.

2009 (XLIII)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Conan"	Conan O'Brien says he will do an embarrassing Bud Light commercial, and he is promised it will only show in Sweden. He watches it in Times Square.
	Bud Light "Drinkability"	Two guys are at a ski resort. One guy shows how some skiers have more drinkability than others by drawing a ramp and some trees. The second skier crashes into the trees.
	Budweiser "Fetch"	A farmer plays fetch with his Dalmatian. A jealous Clydesdale goes and fetches a tree branch.
	Budweiser "True Love"	A Clydesdale falls in love with a dancing circus horse. He searches for her, until they both escape together from the circus. Two clowns watch this, with one of them saying, "I didn't know Daisy was dating."
	Miller Lite "High Life/1 Second Ad"	The Miller Lite guy screams "High Life". This commercial lasts exactly 1 second.
Car	Audi "The Chase"	Jason Statham is in a car chase, stealing different cars, ending up in different periods of time.
Car	Hyundai Motor Company "Epic Lap"	A Hyundai Genesis Coupe, driven by Rhys Millen is shown powersliding around a racetrack.
Film	G.I. Joe: The Rise of Cobra	TV promo.
	Land of the Lost	TV promo.
	Monsters vs. Aliens	3-D TV promo.
	Star Trek	TV promo.
	Transformers: Revenge of the Fallen	TV promo.
	Year One	TV promo.
Food	Doritos "Crystal Ball"	At the office, a worker ask if there will be free Doritos today. He then throws the crystal ball at a snack machine for Doritos, breaking the glass. An impressed worker asks if he will get a raise today, and throws the crystal ball at his boss in the groin. The first worker comes over, happily eating Doritos, and says, "Not today!" Directors: Joseph and Dave Herbert (who won $1,000,000 for the ad)
Food	Doritos "The Power of Crunch"	A man learns the power of crunch with a woman stripped down to her underwear, free money from an ATM, and a policeman being turned into a monkey.
Manufacturing	Bridgestone "The Potato Heads"	Mr. Potato Head is being nagged by his wife while driving. Soon, dodging sheep, they swerve, and Mrs. Potato Head's mouth flies off down a mountain. Mrs. Potato Head then sticks on her "angry eyes".
Manufacturing	GE "Scarecrow"	An animated scarecrow dances and sings "If I Only Had a Brain" from The Wizard of Oz on top of a power line.
Pet Food	Pedigree "Get a Dog"	Instead of dogs, people try raising wild animals, such as ostriches and wild boars. Promotes the company's adoption drive.^[53]
Soft drink	Pepsi "Forever Young"	A look through two generations, all to the Bob Dylan song "Forever Young" and its cover by will.i.am.
	Pepsi "I'm Good"	Many men drinking Pepsi Max get hurt, then say "I'm Good".
	Pepsi "MacGruber"	MacGruber changes his name to PepSuber. Cast: Will Forte, Kristen Wiig, Richard Dean Anderson
Sports Drink	Gatorade "Talking Heads"	Various athletes describe what "G" means to them. Cast: Usain Bolt, Jabbawockeez, Jimmie Johnson, Jackie Joyner-Kersee, John Maclean, Peyton Manning, Jason McElwain, Jessica Mendoza, Tiger Woods Director: Spike Lee
Restaurant	Denny's "Mafia"	Three mobsters are thinking about killing a guy, and they ask the waitress for more chocolate dumdiddles and swirly gumdrops on their pancakes. Part of the 'Serious Breakfast' campaign.
Website	E*Trade "Singing Baby"	A web baby tries to express himself by singing.

2010s

2010 (XLIV)

Product type	Product/ Title	Plot/Notes
Beer	Bud Light "Beer House"	Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart.
	Bud Light "Meteor"	When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party.
	Bud Light "T-Pain Voice"	Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party.
	Budweiser "Friends"	A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend.
	Budweiser "Human Bridge"	When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town.
Candy	Snickers "Betty White"	Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. Abe Vigoda is then seen being tackled, to which he responds, "That hurt." It is considered one of the best commercials in the Super Bowl. It was also nominated for an Emmy.^[54]
Car	Dodge Charger "Woman Are Shrill"	Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall.
	Hyundai "Creation"	We see a Hyundai being made.
	Hyundai "2020"	A parody of Brett Favre's anonymous retirement, showing him getting an MVP Award in 2020.
	Kia Motors "How You Like Me Now"	A teddy bear, a sock monkey, a robot, Muno from Yo Gabba Gabba!, and another toy are all living their PG-13 dreams while driving a Kia Sorento.
	Volkswagen "Punch Dub Days"	The first of their Punch Dub Days campaign features many people, including Stevie Wonder and Tracy Morgan, punching someone in the arm.
Clothing	Dockers "Men Without Pants"	A group of men, walk thorough a field in their underwear, singing "I Wear No Pants" by Poxy Boggards.^[55]
Directory Assistance	kgb "Sumo"	Two guys, one named Paul and the other named Mike, are given a task; to find out what "I surrender" means in Japanese. Paul uses the web to search for this answer, while Mike texts kgb. During all of this a sumo wrestler is standing next to them, poised to take on both men at any moment. Mike quickly gets a response back from kgb. He is able to give the correct answer to the sumo, bow, and quickly leave. While Paul on the other hand, responds to the sumo, incorrectly, by saying "Bring it on fat man" in Japanese. This angers the sumo and causes him to come charging towards Paul. The ad ends with the sumo sitting on top of Paul.^[56]
Electronics	FLO TV "Injury Report"	Jim Nantz does an Injury Report on a man who "lost his spine" from missing out on watching live sports, due to shopping at the mall with his girlfriend.^[57]
Film	The Back-Up Plan	TV promo.
	Iron Man 2
	The Last Airbender
	Prince of Persia: The Sands of Time
	Robin Hood
	Shutter Island
	The Wolfman
Food	Doritos "Boyfriend"	A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos."
	Doritos "Dog"	A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos.
	Doritos "Funeral"	A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and he screams, "It's a miracle!"
	Doritos "Tim"	At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja.
Manufacturing	Bridgestone "Killer Whale"	Three men have a killer whale in their small van. They then release it into the sea. One guy says, "Best bachelor party ever!"
Mobile phone	Boost Mobile "Shuffle"	Celebrating the 25th anniversary of The Super Bowl Shuffle, the 1985 Chicago Bears do the Shuffle.
Restaurant	McDonald's "Check This"	In a 2010 NBA interpretation of the 1993 Showdown commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E, with the same prize as before. Larry Bird, who stated "no dunking" in the original Showdown with Michael Jordan, cashes in by eating the Big Mac and fries prize after Howard shatters the backboard.
Restaurant	Taco Bell "It Rocks"	Charles Barkley promotes the $5 Box by performing a musical number.^[58]
Shoes	Skechers "Shape-Ups"	Three people, including Joe Montana, talk about how great Shape-Ups are.
Soft drink	Coca-Cola "Africa"	A sleepwalking man walks in a forest of Africa, eventually reaching a refrigerator with a Coke bottle.
Soft drink	Coca-Cola "The Simpsons"	Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca-Cola logo. He says "Ah Sorry Coke!" while the theme tune plays.
TV show	Late Show with David Letterman	David Letterman, Oprah Winfrey, and Jay Leno are watching the Super Bowl.
TV show	NFL Full Contact	On Groundhog Day, the mayor pulls out a small football player who sees his shadow. The mayor declares six more weeks of football.
Video Game	Dante's Inferno	Cinematic trailer for the game, Dante's Inferno accompanied by Bill Withers' song, "Ain't No Sunshine".
Website	Cars.com "Smart Kid #2"	A brand-new "Smart Kid" ad for cars.com.
	E*Trade "Date"	A date between two web babies goes awry.
	Focus on the Family.com "Miracle Baby"	Pam Tebow talks about her miracle baby Tim Tebow. This ad drew much criticism from pro-choice groups.
	GoDaddy "Massage"	Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse.
	Google "Searching"	An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child.
	Monster.com "Talented Beaver"	A beaver that plays the fiddle becomes a big hit.

2011 (XLV)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Hack Job"	A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter.
Car	Audi "Old Luxury"	Two people escape from a fancy prison. Cameos: Kenny G
	Chevrolet "Elderly Home"	People in an elderly home try to figure out a Chevy commercial.
	Chevrolet "Miss Evelyn"	Two guys narrate their idea for a Chevy Camaro commercial.
	Chrysler 200 "Born of Fire"	A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim.
	Ford "Race"	Six people prepare to race in their Fords.
	Mini "Cram It In The Boot"	On a game show, a contestant has to "Cram It In The Boot", by placing as many large items into a Mini Countryman
	Volkswagen "Black Beetle"	A computer-generated black beetle runs fast, referencing the new Volkswagen model.
	Volkswagen "The Force"	A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. This was voted No. 9 on YouTube's Top 10 Videos of 2011.
Film	Captain America: The First Avenger	TV promo.
	Cowboys & Aliens
	Pirates of the Caribbean: On Stranger Tides
	Thor
	Transformers: Dark of the Moon
Food	Doritos "Love"	A man goes around the office with a creepy obsession for Doritos.
Food	Doritos "Teasing"	A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man.
Soft drink	Pepsi Max "Love Hurts"	A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking Pepsi Max, she too is drinking Pepsi Max. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can.
Store	Best Buy "Upgrades"	Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber. Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne

BMW
Bridgestone (2)
Brisk
Bud Light (2)
Budweiser (2)
CareerBuilder
CarMax (2)
Cars.com (2)
Coca-Cola (2)
Disney- Pirates of the Caribbean: On Stranger Tides
Doritos (3)
E*Trade
GoDaddy
HomeAway
Hyundai
Kia
Mercedes-Benz
Paramount Pictures
PepsiMax (3)
Relativity Media- Limitless
Skechers- "Kim Kardashian"
Snickers
Stella Artois
Teleflora- "Faith Hill"
Universal Pictures

2012 (XLVI)

Product Type	Product/ Title	Plot/Notes
Beer	Bud Light "Factory"	A factory is working on the new Bud Light Platinum.
	Budweiser "The End of Prohibition"	The reactions of a town at the end of Prohibition are shown
	Budweiser "Eternal Optimism"	Various moments in 20th Century history are shown, all accompanied by people drinking Budweiser.
Candy	M&M's "Just My Shell"	At a party, a brown-shelled M&M is mistaken for being naked. As a result, the red M&M tears off its skin and dances to "Sexy and I Know It" by LMFAO.
Car	Audi "Vampire Party"	A group of vampires are having a party in the woods. The vampire in charge of drinks (blood types) arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards.
	Chrysler "Halftime in America"	Clint Eastwood recounts how the automotive industry survived the Great Recession.
	Fiat "Seduction"	A man walks through a street to discover a beautiful woman (Catrinel Menghia) standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discovered he was about to kiss a Fiat 500 Abarth. Cast: Catrinel Menghia
	Hyundai "Cheetah"	Two men try to see which is faster: a cheetah or a Hyundai. Once the cheetah is released, it starts to instead chase after its cage handler.
Film	Act of Valor	TV promo.
	The Avengers
	Battleship
	John Carter
	The Lorax
Soft drink	Pepsi "The King's Court"	People in the Middles Ages try to entertain their king (Elton John) for a Pepsi. While the first person fails, a mysterious person (Season 1 X Factor winner Melanie Amaro) wins the Pepsi by singing Aretha Franklin's "Respect"." After she wins, she overthrows the king and gives Pepsi to all the town. Cast: Elton John, Melanie Amaro, Flavor Flav
Store	Best Buy "Phone Innovators"	An ad featuring the creators of the cameraphone, Siri, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane.

Pete Hoekstra

2013 (XLVII)

Product Type	Product/ Title	Plot/Notes
Beer	Beck's Sapphire "Serenade"	A CGI fish swims around a bottle of Beck's Sapphire, singing Chet Faker's cover of No Diggity by Blackstreet.
Car	Audi "Prom"	A guy getting ready for the prom. Drives his mom's Audi to the prom.
Film	Fast and Furious 6	TV promo.
	Iron Man 3
	Oz the Great and Powerful
	Star Trek Into Darkness
Food	Wonderful Pistachios	Psy does his "Gangnam Style" dance to promote pistachios.^[59]
	Doritos "Time Machine," "Cowboy Kid"	A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them.
	Doritos "Time Machine," "Cowboy Kid"	A young boy dressed as a cowboy races his sarcastic older brother to a bag of Doritos, with the help of his dog and lasso the cowboy kid gets the Doritos and hogtied his brother.
Truck	Dodge Ram "So God Made a Farmer"	Portions of the speech by Paul Harvey are played over a background of farming activities in the United States.

2014 (XLVIII)

Product Type	Product/ Title	Plot/Notes
Beer	Budweiser "Puppy Love"
Car	Audi "Doberhuahua"
	Kia "The Truth"	Morpheus offers a couple of choice of a red key or a blue key (with the red key being a Kia K900). As they drive on the Kia, Morpheus accompanies them while singing to "Nessun Dorma" as nods to The Matrix trilogy start flying in to the scene.^[60]
	Volkswagen "Wings"	Every time a VW hits 100,000 miles, a German engineer gets their wings.
Car accessories	WeatherTech "You Can't Do That"
Soft drink	Coca-Cola "It's Beautiful"	Themed around multiculturalism, the ad showed scenes depicting scenes of Americans of various ethnicities, including a same-sex couple, the first depicted in a Super Bowl ad; set to the rendition of the patriotic hymn America the Beautiful sung in different languages. Upon its release, the commercial was controversial. The ad later re-aired at Super Bowl LI.
Store	RadioShack "The '80s Called"	A RadioShack store is cleared out by several 1980s pop culture icons.^[61]

2015 (XLIX)

Product type	Advertiser/Product	Title	Plot/Notes
Adhesives	Loctite	"Positive Feelings"	People dancing with Loctite fanny packs.^[62]
Antifungal medication	Jublia	"Tackle It"	Antifungal topical.^[63]
Beer	Budweiser	"Lost Dog"	A little yellow Labrador gets lost and finds his way home.^[64]
Beer	Bud Light	"Coin"	As part of the beer's ongoing "Up for Whatever" campaign, a randomly-chosen person plays a life-sized version of Pac-Man.^[65]
Candy	Skittles	"It Will be Settled"	A town settles their disputes with arm wrestling contests.^[66]
Candy	Snickers	"The Brady Bunch"	In The Brady Bunch episode, a hungry Marcia (Danny Trejo) is stressing out and "her" parents settle her down with a Snickers bar.^[67]
Car	BMW	"Newfangled Idea"	No one knew how big the Internet would become, as shown in a 1994 clip of Today show hosts Katie Couric and Bryant Gumbel. 21 years later, the two are in an all-electric BMW i3, which is made in a wind-powered factory.^[63]
	Chevrolet	"Super Bowl Blackout"	The screen goes blank and then asks what if you lost TV service and your screen went black as the game started, and that its latest vehicle has Wi-Fi ability.^[68]
	Dodge	"Wisdom"	Centenarians give advice about life, as the car company celebrates its 100th anniversary.^[63]
	Fiat	"The Fiat Blue Pill"	A husband loses his blue pill, which bounces around town until it lands in a Fiat 500, making the car slightly bigger.^[69]
	Jeep	"Beautiful Lands"	Advertisement for the Jeep Renegade, done to the song "This Land Is Your Land", and applied to lands all over the world.^[70]
	Lexus	"Let's Play"	A miniature model of the Lexus RC 350 shows off some drift parking techniques, followed by a full-size model.^[63]
	Kia Motors	"The Perfect Getaway"	Pierce Brosnan is pitched a movie role where he drives a Kia Sorento up a snow-covered mountain road but instead of action-adventure mission with snipers, tanks, and explosions, he encounters animals and safe drive.^[71]
	Mercedes-Benz	"Fable"	A retelling of The Tortoise and the Hare where the tortoise drives a Mercedes-AMG GT.^[72]
	Nissan	"With Dad"	A race car driver balances his work life and his family. First public appearance of Nissan GT-R LM Nismo.^[73]^[74]^[75]
	Toyota	"How Great I Am"	Footage of Paralympian snowboarder and Dancing with the Stars competitor Amy Purdy juxtaposed with an audio promo by Muhammad Ali.^[63]
	Toyota	"My Bold Dad"	The aspects of being a dad.^[63]
Car accessories	WeatherTech	"America At Work"	The American company makes car floor mats.^[63]^[76]
Credit card	Discover	"Surprise"	A guy contacts his service representative when he learns that he can get his credit score, which is good because he does not like surprises. He then opens the door and sees a screaming goat in his apartment.^[77]
Feminine care products	Always	"Like a Girl"	A new look at the phrase of doing things "like a girl".^[63]^[78]
Film	Avengers: Age of Ultron		TV promo.^[79]
	The Divergent Series: Insurgent
	Fifty Shades of Grey
	Furious 7		TV promo.^[79]^[80]
	Jurassic World		TV promo.^[79]
	Minions	"Super Fans"	TV promo. The Minions are shown to enjoy the game with their own ways.^[79]^[81]
	Pitch Perfect 2		TV promo^[79]
	Ted 2		TV promo. Tom Brady is featured in the movie.^[79]^[82]
	Terminator Genisys		TV promo.^[79]
	Tomorrowland		TV promo.^[63]^[79]
Food	Avocados From Mexico	"First Draft Ever"	Doug Flutie and Jerry Rice provide color commentary on the first ever draft over animals and plants.^[83]
	Doritos	"Middle Seat"	An airline passenger tries not to let the seat next to him be occupied. / Winner in the Doritos "Crash the Super Bowl" contest.^[84]^[85]
	Doritos	"When Pigs Fly"	A boy creates a contraption that allows pigs to fly so he can get some Doritos. / Runner-up in the Doritos "Crash the Super Bowl" contest.^[84]^[85]^[86]
	Ivar's	"1/2 Second Commercial"	A seagull quickly says "Ivar's".
	McDonald's	"Pay With Lovin'"	A McDonald's restaurant accepts alternatives to money such as compliments, silly dances, and calling mom.^[63]^[66]
Gaming	Clash of Clans	"Revenge"	Liam Neeson plans to avenge his loss in the game.^[87]
Gaming	Game of War: Fire Age	"Who I Am"	Kate Upton's character leads her troops against an invading army.^[88]
Insurance	Esurance	"Sorta Pharmacy"	A woman gets service by "Sorta Greg" (Bryan Cranston), an eccentric pharmacist.^[63]
	Esurance	"Sorta Your Mom"	A student is picked up from school by a badly-driving woman who claims to be "sorta your mom" (Lindsay Lohan).^[89]
	Nationwide	"Boy"	A boy talks about not being able to do things like ride a bike or other childhood activities because he died from an accident.^[90]
	Nationwide	"Invisible Mindy"	Mindy Kaling concludes that based on how she's been treated by insurance companies, she might actually be invisible.^[63]
Lingerie	Victoria's Secret		Footage of model shoots from the past 18 months.^[91]
Phone	Sprint	"Super Apology"	A caption-styled ad with curse words changed with pictures of the screaming goat and a donkey.^[63]
	T-Mobile	"#KimsDataStash"	Kim Kardashian asks viewers to help save the data from cell phone service packages so that she can be seen in action.^[66]^[92]^[93]
	T-Mobile	"One Upped"	Chelsea Handler and Sarah Silverman try to one-up each other when they use Wi-Fi calling.^[94]^[95]
Phone accessory	Mophie	"All-Powerless"	Weird things happen around the world because God's smartphone battery runs out.^[63]
Service	No More	"30 Second"	A woman places a call to 911 pretending to order a pizza but is actually calling for help from domestic abuse.^[66]
Service	Weight Watchers	"All You Can Eat"	After being inundated with food ads, it is time to make plans.^[63]^[96]
Shoes	Skechers	"Hall"	Pete Rose talks about being in the Hall and walking in his Skechers shoes. It turns out the Hall is in his own house and he even is not supposed to be in there.^[63]
Skincare products	Dove+Men	"Real Strength"	Video clips of kids of various ages calling out for their dads.^[63]^[66]^[97]^[98]
Soft Drink	Coca-Cola	"Make It Happy"	A spill of the drink in a data center causes Internet bullying messages to transform into positive messages.^[63]^[66]
Software	TurboTax	"Boston Tea Party"	The British work a deal to call off the American Revolution by stating that filing taxes would be free.^[99]
Technology	Microsoft	"Braylon O'Neill"	A boy with two prosthetic legs is able to play sports and have a life.^[63]
Website	Wix.com	"It's That Easy"	5 former NFL stars start new careers with the help of website builder Wix.com.^[63]
	GoDaddy.com	"Working"	A guy misses the Super Bowl party so he can work on his e-business.^[63]
	Squarespace	"Om"	Jeff Bridges hums "Om" next to a sleeping couple, and advertises his website that he built with Squarespace.^[63]

2016 (50)

Product type	Advertiser/Product	Title	Plot/Notes
Beer	Bud Light	"Bud Light Party"	Amy Schumer and Seth Rogen form a political party.^[100]
Car	Jeep	"4x4ever"	^[101]^[102]
	Jeep	"Portraits"	In honor of the brand's 75-year anniversary, a montage of portraits of famous Jeep owners and users is presented.^[102]
	Hyundai Genesis	"First Date"	A father (Kevin Hart) lets his son borrow his Hyundai Genesis for his first date, but follows him around using the vehicle's tracking system, culminating with him using an actual helicopter to track him.^[103]
	Honda Ridgeline	"A New Truck to Love"	A herd of sheep sing Queen's "Somebody to Love", while the truck bed audio system of the new Ridgeline is demonstrated.^[103]
Car accessories	WeatherTech	"Resources"	Highlights the manufacturing process and the employees who produce WeatherTech products.^[104]
Clothing	Marmot	"Love the Outside"	A camper hangs outdoors with a marmot, and is slapped in the face when he attempts to kiss it.^[105]
Food	Doritos	"Ultrasound"	A pregnant woman's newborn child shares her husband's fondness for Doritos.
	Doritos	"Doritos Dogs"	A group of dogs evade a supermarket's "no dogs" policy to reach a Doritos display.
	Heinz	"Weiner Stampede"	A pack of weiner dogs, dressed like hot dogs, run in slow motion towards humans in Heinz Ketchup and Mustard bottle costumes.^[103]
	Skittles	"Portrait"	Steven Tyler is presented with a living portrait of himself made from Skittles, which explodes after trying to sing a high note from "Dream On".^[106]
Film	10 Cloverfield Lane		TV trailer.
	Deadpool		TV promo.
	Captain America: Civil War		TV trailer.
	Independence Day: Resurgence
	Jason Bourne
	The Jungle Book
	The Secret Life of Pets
	Teenage Mutant Ninja Turtles: Out of the Shadows
	X-Men: Apocalypse
Game	The Pokémon Company	"Train On"	Honors the 20th anniversary of the Pokémon franchise.^[107]
Personal Care	Dollar Shave Club	"Zeke"	A talking dirty razor, named Zeke, tries to talk to a man in a shower; into using him.^[108]
Personal Care	Schick	"Robot Razors"	Two razors transform into robots and battle it out over a sink in a bathroom.^[109]
Phone	T-Mobile	"Drop The Balls"	In reference to his incorrect announcement of the winner of Miss Universe 2015, Steve Harvey apologizes for an error in a Verizon Wireless ad because T-Mobile had doubled the size of its LTE network in the past year.^[110]
Phone	T-Mobile	"Restricted Bling"	Executives from a cellphone provider interrupt Drake filming his music video for "Hotline Bling", seeking "improvements" to its lyrics to reflect caveats and hidden fees.^[111]
Toothpaste	Colgate	"Every Drop Counts"	A water conservation PSA, encouraging people to turn off their faucets while brushing their teeth.^[112]
Soft drink	Mountain Dew Kickstart	"Puppy Monkey Baby"	As a parallel to Mountain Dew Kickstart being a combination of three "awesome" things, a hybrid of a puppy, monkey, and baby is presented as another.^[113]
Sports	NFL	"Super Bowl Babies Choir"	A group of "Super Bowl Babies", who were all born within nine months of a Super Bowl having been won in their hometown, sing a football-themed version of Seal's "Kiss from a Rose".^[114]^[115]

2017 (LI)

Product type	Advertiser/Product	Title	Plot/Notes
Beer	Bud Light	"Ghost Spuds"	In a parody of A Christmas Carol, the ghost of former Bud Light mascot Spuds MacKenzie helps a man learn the importance of hanging out with friends.^[116]^[117]
	Budweiser	"Born The Hard Way"	A story of the founder of Anheuser-Busch, Adolphus Busch, who left Germany to start a brewery in St. Louis, Missouri.^[118]^[119]^[120]
	Busch	"BUSCHHHHH"	The Busch Guy explains that Busch still has the "same great taste it's always had", as well as the same, seemingly never-ending sound.^[121]^[122]
Building materials	84 Lumber	"The Journey"	A mother and daughter embark on a journey to emigrate from Mexico to the United States.^[123]^[124] The version aired during the game was edited due to the political overtones of its conclusion, which depicts a border wall.^[125]^[126]
Car	Alfa Romeo	"Dear Predictable"	^[102]^[127]
		"Mozzafiato"	^[127]
		"Riding Dragons"	^[127]
	Audi	"Daughter"	A father (George Clooney) monologues as his daughter wins a soapbox derby race, wondering if he should tell her that about how "that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she meets?"^[128]
	Buick	—	Cam Newton joins a peewee football team.^[129]
	Kia Niro	"Hero's Journey"	Melissa McCarthy gets injured in various ways whilst trying to protest various environmental causes.^[129]^[130]^[131]
	Lexus LC	"Man and Machine"	Freestyle dancer Lil Buck performs a routine to Sia's "Move Your Body" inspired by the "human-like movement" of the Lexus LC. The ad also launched the Lexus brand's new tagline, "Experience Amazing".^[132]^[133]
Cleaner	Mr. Clean	"Cleaner of Your Dreams"	A woman dances with Mr. Clean as they clean a house together, but she is actually daydreaming.^[134]
Film	Baywatch	—	TV promo.^[135]
	The Fate of the Furious	—	TV trailer.^[136]
	Ghost in the Shell	—
	Guardians of the Galaxy Vol. 2	—
	Logan	"Grace"
	Pirates of the Caribbean: Dead Men Tell No Tales	—
Restaurant	Buffalo Wild Wings	"The Conspiracy"	Brett Favre learns what is responsible for all of his interceptions.^[129]
Tax preparation	TurboTax	"Humpty Hospital"	Hospitalized after falling off a wall whilst doing his taxes (an event whose aftermath was seen in a prequel ad aired during the AFC Championship Game), Humpty Dumpty asks questions to a TurboTax advisor using its mobile app.^[137]^[138]
Technology	Intel	"Brady Everyday"	Tom Brady's personal life is presented with 360-degree instant replay technology.^[139]
TV series	24: Legacy (Fox)	—	Promo^[140]
	Empire (Fox)	—	Promo^[140]
	Genius (National Geographic)	—	Albert Einstein (Geoffrey Rush) plays a short medley of songs on violin, including Lady Gaga's "Bad Romance" (the ad aired immediately following the Super Bowl LI halftime show featuring her).^[140]
	Shots Fired (Fox)	—	Promo^[140]
	Stranger Things (Netflix)	—	Season 2 promo.^[135]
	The Handmaid's Tale (Hulu)	"My Name Is Offred"	TV promo.^[129]
Video games	Nintendo Switch	"Switch and Play"	A showcase of launch titles for the upcoming video game console, including most prominently, The Legend of Zelda: Breath of the Wild.^[141]^[142]^[129]
Website	Airbnb	"We Accept"	Presents a pro-multiculturalism message. Airbnb and its co-founder Brian Chesky have been a vocal opponent of Executive Order 13769 (which briefly barred residents of certain Muslim-populated countries from entering the United States).^[143]
Web hosting	Squarespace	"Calling JohnMalkovich.com"	John Malkovich complains to someone that had already taken the domain name "JohnMalkovich.com".^[129]
Web hosting	Wix.com	—	A chef creates a website for his bistro, unaware that two people (Gal Gadot and Jason Statham) are fighting inside it.^[144]
Wireless	Sprint	"No Need For Extreme Measures"	A person drops a car to fake his own death to cancel his contract with Verizon Wireless and switch to Sprint.^[145]
	T-Mobile	"#BagOfUnlimited"	Martha Stewart and Snoop Dogg explain an unlimited data plan using cannabis-related puns.^[146]
		"#NSFWireless"	Kristen Schaal suggestively speaks with a Verizon Wireless customer service agent on the phone.^[147]
		"#Punished"	Kristen Schaal enjoys being "punished" with the "pain" of Verizon Wireless' hidden fees and charges, which is said to be "fine, if you're into that sort of thing."^[145]^[146]^[148]
		"#UnlimitedMoves"	Justin Bieber presents a history of touchdown celebrations.^[145]^[146]^[149]

2018 (LII)

Product type	Advertiser/Product	Title	Plot/Notes^[150]^[151]^[152]
Airlines	Turkish Airlines	"Five Senses"	Dr. Oz talks about discovering the world using the five senses.^[153]^[154]^[155]
Beer	Budweiser	"Stand by You"	A Budweiser employee who is working at Anheuser-Busch's Cartersville brewery gets called to work to donate canned water for disaster relief. The ad used real employees who worked at the brewery.^[156]^[157]
	Bud Light	"Ye Olde Pep Talk"	A medieval king tries to motivate his small villager army who is vastly outnumbered, until he brings up the fact that they are out of Bud Light and that the enemy has cases of them.^[158]
	Bud Light	"The Bud Knight"	The big battle is interrupted by the Bud Knight, who is on his own quest.^[158]^[159]
	Michelob Ultra	"The Perfect Fit"	Chris Pratt prepares for his acting gig as a spokesman.^[160]^[154]
	Michelob Ultra	"I Like Beer"	Chris Pratt sings "I Like Beer" (a song by Tom T. Hall, covered by Jon Pardi) along with a bunch of people working out.^[154]^[161]
Candy	M&M's	"Human"	Red picks up a magic penny on the ground and uses a wish to transform into a human (Danny Devito).^[162]
Car accessories	WeatherTech	"American Factory"	The building of a WeatherTech factory in the U.S. is shown.^[154]
Car	Ram Trucks	"Built to Serve"	Martin Luther King Jr. speaks about the virtues of serving others.^[154]^[163]^[164]
	Ram 1500	"Icelandic Vikings"	Vikings drive a Dodge Ram and their boat into Minneapolis to the tune of Queen's "We Will Rock You", only to turn around when they find out their team is not playing.^[154]^[165]
	Hyundai	"Hope Detector"	Hyundai owners that attended the Super Bowl Experience are brought aside to meet cancer patients who were helped by Hyundai's donations to cancer research.^[154]
	Jeep Wrangler	"Anti-Manifesto"	As a Wrangler drives through a river, a narrator explains that this particular commercial would not feature "grandiose speeches and big declarations", and would instead be an "anti-manifesto".^[154]^[166]
	Jeep Wrangler Rubicon	"Jeep Jurassic"	Jeff Goldblum re-lives driving in Jurassic Park^[154]^[167]
	Jeep Cherokee	"The Road"	^[154]^[168]
	Kia Stinger	"Feel Something Again"	An old Steven Tyler rewinds time by driving his Kia backwards on a race track. Features race car driver Emerson Fittipaldi^[169]^[170]^[154]
Car / Film	Lexus LS 500 F Sport, Black Panther	"Long Live the King"	After defeating an opponent to secure an item, the Black Panther follows a Lexus LS 500 F Sport and jumps through its sunroof where he transforms back to T'Challa.^[157]^[154]
Car	Toyota	"Good Odds"	Follows the odds of a paralympic skier of winning a gold medal, with the odds being reduced bit by bit as the woman grows and trains, and eventually reveals to be gold medalist Lauren Woolstencroft.^[154]^[171]^[172]
		"Mobility Anthem"	The idea of mobility is portrayed as a broad concept unifies people of all ages and abilities.^[173]^[154]^[174]
		"One Team"	A priest, a rabbi, and an imam carpool to the game together.^[154]
Cleaner	Febreze	"The Only Man Whose Bleep Doesn't Stink"	Dave's family and friends remark that Dave's Bleep doesn't stink.^[157]
Drink	Stella Artois and Water.org	"Taps"	Matt Damon asks that if 1% of the people watching the ad buy the beer, the company will give clean water to one million people for five years.^[160]
Film	Avengers: Infinity War	—	TV trailer^[175]
	The Cloverfield Paradox (Netflix)	—	TV trailer^[175] The film became available on Netflix immediately following the conclusion of the game.^[176]
	Mission: Impossible – Fallout	—	Trailer^[175]
	A Quiet Place
	Skyscraper	—	TV trailer^[175]
	Solo: A Star Wars Story	—	TV promo^[169]
Food	Avocados From Mexico	"#GuacWorld"	A utopian society sealed from the rest of the world realize that their tortilla chips for their guacamole are outside.^[154]^[177]^[178]
	Jack in the Box	"Jack vs. Martha"	Jack interrupts Martha Stewart's show to show off his newest creations. Martha then challenges Jack, pulling his nose off.^[179]
	Kraft Foods	"Family Greatly"	Kraft assembles a montage of photos and videos from families celebrating game day.^[180]^[181]
	Pringles	"Wow 2018"	Bill Hader and other actors remark about stacking different flavored Pringles.^[157]^[182]^[183]
	Wendy's	"Iceberg"	Wendy's slams McDonald's for using flash-frozen beef patties, likening being frozen to the iceberg and the Titanic.^[154]^[184]
Food / Drink	Doritos and Mountain Dew	"Doritos Blaze vs. Mtn Dew Ice"	Peter Dinklage and Morgan Freeman perform a lip-sync rap battle with Dinklage lip-syncing to a Busta Rhymes performed verse of Chris Brown's "Look at Me Now" and Freeman to "Get Ur Freak On" by Missy Elliott^[185]^[186]
Headphones	Monster	—	A guy on the subway (RiceGum) is inspired by Iggy Azalea to create a new set of Monster headphones. Also features Joe Perry, Joey Fatone, Yo Gotti and others.^[187]
Investments	E-Trade	"This Is Getting Old"	A group of senior citizens try to perform physically active jobs because they don't have enough to retire.^[154]^[188]
Laundry detergent	Persil	"Game-time Stain-time"	The Professional steps out of a big screen to clean a guacamole stain off a viewer's shirt.^[189]^[154]^[190]^[191]
	Tide	"It's a Tide Ad"	David Harbour examines several typical types of commercials one would see during the Super Bowl, only to reveal that they're all actually Tide ads because they have clean clothes.^[192]^[154]^[193]
		"It's Another Tide Ad"	The Old Spice Guy (Isaiah Mustafa) is interrupted when his ad suddenly becomes a Tide ad.^[193]
		"It's Yet Another Tide Ad"	A beer commercial with clydesdales, and the Mr. Clean commercial from the previous game, are similarly hijacked by Tide ads.^[193]
		"It's Yet Another Tide Ad, Again"	A woman playing tennis hurts her back, so David Harbour arrives and pitches Tide detergent.^[193]
Loans	Rocket Mortgage	"Translator"	Keegan-Michael Key helps translate for people the words of a hair stylist, a waiter, Big Sean's rap music and a loan officer.^[154]^[194]
Retail	Groupon	"Who Wouldn't"	Tiffany Haddish talks about how using Groupon supports local businesses.^[195]^[157]^[196]
Shoes	Skechers	"First Class for your Feet"	Howie Long gets a seat upgrade.^[197]^[198]
Soft drink	Coca-Cola	"The Wonder of Us"	People of various cultures read lines from a poem about a Coke for them.^[160]
	Diet Coke	"Groove"	Actress Hayley Magnus tries the Diet Coke Twisted Mango flavor, and can't help dancing afterwards.^[154]^[199]
	Pepsi	"This Is the Pepsi"	Jimmy Fallon narrates about some of the celebrities who have appeared in Pepsi commercials, with footage of Britney Spears and Michael Jackson. Cindy Crawford re-creates her Pepsi drinking moment, and her teenage son Presley Gerber appears. Kyrie Irving appears as Uncle Drew, and Jeff Gordon also appears.^[160]^[200] This was the lead-in commercial to the halftime show.
Sports	2018 Winter Olympics (NBC)	"Best of U.S.: Lindsey Vonn"	Skier Lindsey Vonn prepares for the 2018 Winter Olympics. Other ads for Chloe Kim, Mikaela Shiffrin, Nathan Chen, and Shaun White were prepared.^[201]^[202] Shaun White's ad was the first ad played after the game ended.
	2018 Winter Olympics (NBC)	—	A number of promotions by NBC for their Olympic coverage.
	NFL	"Touchdown Celebrations to Come"	After multiple teaser ads, Eli Manning and Odell Beckham Jr. re-create an iconic scene from Dirty Dancing.^[154]^[169]
	NFL	"Next Season Starts Now"	Featuring Jalen Ramsey, Marquette King, Devonta Freeman, Jared Goff, Stefon Diggs and Travis Kelce. Also stars NBA player Nick Young, who at the time was playing for the Golden State Warriors. ^[203]
	2018 FIFA World Cup (Telemundo)	"Telemundo ya prepara su mejor grito gol para Rusia 2018"	Andrés Cantor lets out his signature goal call over footage from previous FIFA World Cups, ending with a mic drop.^[204]
Tax preparation	Intuit	"Giant Skip Ad"	A brief ad that discusses how people don't like to watch ads and want to skip it. Shows the characters from their CG-animated full short film "A Giant Story" which was posted in advance.^[160]^[154]^[205]
	TurboTax	"The Noise in the Attic"	A sheeted ghost in the attic approaches an open laptop where a representative talks about their tax software program.^[154]
	TurboTax	"The Thing Under the Bed"	Features CG-animated boogeyman talking about how easy it is to answer the questions in the software program.^[154]
Technology	Amazon Echo	"Alexa Loses Her Voice"	When Alexa loses her voice, Amazon representatives tell their CEO Jeff Bezos that they have replacement voices ready, which turn out to be celebrities such as Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins.^[206]^[207]
TV series	Castle Rock (Hulu)	—	TV promo^[160]
	Good Girls (NBC)	—
	Rise (NBC)	—
	This Is Us (NBC)	—
	Today (NBC)	—
	Tom Clancy's Jack Ryan (Amazon Prime)	—	Trailer^[208]
	Unsolved: The Murders of Tupac & the Notorious B.I.G. (USA Network)	—	TV promo
	The Voice (NBC)	"The Voice Super Commercial"	Blake Shelton, Adam Levine, Alicia Keys and Kelly Clarkson do a country-styled video to promote the new season of The Voice.^[209]^[210]
	Westworld season 2 (HBO)	—	TV promo^[211]^[169]
TV special	Jesus Christ Superstar Live in Concert (NBC)	—	TV promo^[211]^[169]
Travel	Tourism Australia	"Dundee"	A trailer for Dundee, a Crocodile Dundee reboot supposedly starring Danny McBride and Chris Hemsworth, reveals itself to be an ad for travel to Australia.^[212]
Travel	Universal Parks & Resorts	"In Game" a.k.a. "Peyton Manning: Vacation Quarterback"	Peyton Manning and his family visit a Universal theme park.^[160]^[154]
Video game	Heroes Arena	"Conquer Your Battles"	^[213]^[214]
Website	Blacture	"Be Celebrated"	Fugee members talk about a new website that celebrates black excellence.^[154]^[215]
	Squarespace	"Make It With Keanu Reeves"	Keanu Reeves rides his motorcycle in the middle of a desert highway while standing on it as he cites lines from Will Power's "Adventures In Success".^[216]^[154]^[217]
	Wix.com	"Rhett & Link"	Internet YouTuber comedians Rhett and Link use Wix.com to create a website.^[154]^[218]
Wireless	Sprint	"Evelyn"	A doctor was analyzing Evelyn's artificial intelligence when she notices that his phone was under Verizon, causing other robots in the lab to laugh at him. He tells the Sprint guy he is switching because his "coworkers" made fun of him.^[219]^[154]
	Verizon Wireless	"Remember the First Responders"	10-second clip after the halftime show where Justin Timberlake thanks the first responders.
	Verizon Wireless	"Answering the Call"	60-second commercial slide montage of first responders in action.^[154]^[220]
	T-Mobile	"Little Ones"	Babies of various races look up to a camera where a woman's spoke tells them social messages.^[154]^[163]

2019 (LIII)

Product type	Advertiser/product	Title	Plot/Notes
Alcohol	Bon & Viv Spiked Seltzer	"The Pitch"	Two mermaids "pitch" Bon & Viv Spiked Seltzer to literal "sharks".^[221]
	Bud Light	"Special Delivery"	The Bud Light King mistakenly receives a gigantic barrel of corn syrup, which his followers attempt to gift to Coors Light and Miller Lite instead, since Bud Light does not use corn syrup as an ingredient.^[222]^[223]
	Bud Light	"Joust"	The Bud Knight is defeated in a jousting match by The Mountain.^[224]^[225]
	Budweiser	"Wind Never Felt Better"	A dalmatian rides a cart pulled by the Clydesdales through a wind farm at Tejon Ranch, promoting the brand's commitment to using renewable energy in its production process.^[226]^[227]
	Hennessy	"Major"	Track cyclist of the 1890s and 1900s Major Taylor reaches the end of a race where the only competitor is himself.^[228]^[229]
	Michelob Ultra	"Robots"
	Michelob Ultra Pure Gold	"The Pure Experience"	Zoë Kravitz invites viewers to experience an ASMR sensation inspired by the new lite "Pure Gold" brew.^[230]^[231]
	Stella Artois	"Change Up the Usual"	At a bar, Sarah Jessica Parker decides to order a Stella Artois rather than a cosmopolitan (the signature drink of her Sex and the City character Carrie Bradshaw). Jeff Bridges (in a portrayal of his The Big Lebowski character "The Dude") follows suit by similarly declining a White Russian in favor of a "Stella Artose".^[232]
Beverage	Bubly sparkling water	"Bublé vs. Bubly"	At a store, singer Michael Bublé insists on pronouncing the name of Bubly as "Bublé", even after another customer and a clerk (whom Bublé refers to as "Davé") corrects him.^[233]^[234]
Beverage	Pepsi	"More Than OK"	When a restaurant patron requesting a Coca-Cola is asked by a waiter if a Pepsi was okay instead, Steve Carell disputes their implication that Pepsi was merely "okay".^[235]
Candy	M&M's Chocolate Bar	"Bad Passenger"	The M&M's characters fight in the backseat of a car driven by Christina Applegate, who threatens to "break them apart" and eat them if they don't behave: it is revealed that they had been embedded in a chocolate bar.
Car	Audi e-tron GT	"Cashew"	A man encounters his grandfather at an isolated house in a field, where he shows him an Audi e-tron GT in his garage. Just as the man is about to drive it, it is revealed that this was only a dream, and that the man was actually at work choking on a cashew.^[236]
	Hyundai Shopper Assurance	"The Elevator"	Jason Bateman mans an elevator taking people to floors reflecting life experiences they don't always look forward to (such as a dentist appointment and a vegan dinner party). When a couple is sent to a floor for car shopping, Bateman is told that they were actually getting a Hyundai, and had used Shopper Assurance to pick a vehicle and schedule a test drive without haggling with a salesperson.^[237]^[238]
	Kia Telluride	"Give It Everything"	The city of West Point, Georgia, is revitalized by the opening of a Kia factory there.
	Mercedes-Benz A-Class	"Say The Word"	A man uses his voice to control real life, just as he can control the entertainment system on his A-Class.
	Toyota RAV4 Hybrid	"Toni"	Jim Nantz narrates a story on challenging expectations, focusing on female football player Antoinette Harris.^[239]^[240]
	Toyota Supra	"Wizard"	To The Who's "Pinball Wizard", the Toyota Supra drives through a giant pinball machine.
Film	Alita: Battle Angel	—	Promo
	Avengers: Endgame	—	Teaser
	Captain Marvel	—	Promo
	Hobbs & Shaw	—	Trailer
	Scary Stories to Tell in the Dark	—	Teaser
	Toy Story 4	—	Teaser
	Us	—	Promo
	Wonder Park	—	Trailer
Food	Avocados from Mexico	"Top Dog"	Kristin Chenoweth judges a dog show where the dogs' human owners are the competitors rather than the dogs themselves.^[241]
	Burger King	"#EatLikeAndy"	Footage of Andy Warhol eating a Whopper from the film 66 Scenes from America.^[242]
	Flamin' Hot Doritos	"Now It's Hot"	Chance the Rapper raps over the Backstreet Boys' "I Want It That Way" to make the original "hot".^[243]
	Pringles	"Sad Device"	A smart speaker emotionally resents not being able to stack Pringles because it doesn't have hands, but is interrupted when its asked to play "Funkytown" instead.
Smart speaker	Amazon Echo	"Not Everything Makes the Cut"	A series of rejected ideas for Alexa-powered products are presented, including an electric toothbrush, a dog collar with bark recognition (which causes Harrison Ford's dog to repeatedly order dog food), hot tub (which triggers an extravagant water show when playing music), and space station (which causes an "incident" affecting electrical power worldwide).^[244]
NFL	NFL centennial season	"The 100-Year Game"	Marshawn Lynch tries to steal a slice of cake at a gala celebrating the NFL's 100th season, but knocks a football centerpiece off in the process—instigating a fight for the ball involving a cast of current and past players. The ad also features appearances by Sarah Thomas (the NFL's first female official), and video game streamer Tyler "Ninja" Blevins.^[245]^[246]^[247]
Store	Walmart Grocery Pickup	"Famous Cars"	A number of iconic vehicles from film and television visit a Walmart store to use its Grocery Pickup service. This ad originally premiered during the 2019 Golden Globe Awards.^[248]^[249]^[250]
TV series	The Handmaid's Tale season 3 (Hulu)	—	The ad opens with scenes and narration based on Ronald Reagan's "Morning in America" campaign advertisement, but is interrupted by violent scenes of the series' dystopian society.^[251]^[252]
	Hanna (Amazon Video)	—	Promo.
	The Late Show with Stephen Colbert (CBS)	—	A song and dance number promoting Stephen Colbert's special Late Show episode after the game is interrupted by "CBS Sports Breaking News", with James Brown informing viewers that "today is the Super Bowl". By the time the ad returns, the number had already ended.
	The Twilight Zone (CBS All Access)	—	After a fake interruption of CBS's Super Bowl telecast, Jordan Peele addresses an empty Mercedes-Benz Stadium, asking viewers to question their reality.^[253]
Video gaming	Xbox Adaptive Controller	"We All Win"	Owen Sirmons, a child with Escobar syndrome, is able to play video games using Microsoft's Xbox Adaptive Controller.^[254]^[255]^[256]
Wireless	T-Mobile	"Dad?!"	A father accidentally texts someone on searching to make eggplant parmigiana.^[257]
			"Mike" responds to a text message to what is actually a Lyft driver.^[258]
		"We'll Keep This Brief"	A person texts to Cathy to check on her only to very long lengthy response about her day.^[259]
		"What's for Dinner?"	In a conversation between the two, a person tries to figure out a response and while considering to eat between tacos and sushi.^[260]

2020s

2020 (LIV)

Product type	Advertiser/product	Title	Plot/Notes
Beer	Presidente	"Never Left"	Features Alex Rodriguez, co-owner and chairman of the brand, where he goes back to Miami where he grew up.
Car	Audi e-tron Sportback	"Let it Go"	Maisie Williams is stuck in a traffic jam surrounded by old vehicles. Sings "Let It Go", as she passes by lowriders, a repair shop and a gas station, leaving the fossil-fuel world behind.^[261]
	Hyundai Sonata	"Smaht Pahk"	John Krasinski demonstrates the new Remote Smart Parking Assist feature of his Hyundai Sonata, which he refers to in a thick Boston accent as "smaht pahk". The ad also features appearances by fellow Bostonians Rachel Dratch, Chris Evans, and Boston Red Sox player David Ortiz.^[262]
	Genesis GV80	"Going Away Party"	Chrissy Teigen throws a "going-away party" for "old luxury", in favor of "young luxury", symbolized by John Legend and a Genesis GV80.^[263]
	GMC Hummer EV	"Quiet Revolution"	Several scenes teasing aspects of the electric truck are followed by similar scenes in absolute silence, concluding with LeBron James sinking a slam dunk that smashes the backboard glass.^[264]
	Jeep Gladiator	"Groundhog Day"	Bill Murray reprises Groundhog Day, and goes on outdoor adventures in a Jeep Gladiator.^[265]
	Kia Seltos	"Tough Never Quits"	Rookie Josh Jacobs returns to his hometown of Tulsa, Oklahoma, offering advice and inspiration to his younger self to overcome the challenges he faced on his path to the NFL.^[266]
	Toyota Highlander	"Heroes"	Driving a Toyota Highlander, Cobie Smulders saves the day in various movie tropes including a biological disaster, a western and an alien invasion with room to spare.^[267]
	Porsche Taycan	"The Heist"	Security professionals are alerted when the Porsche Taycan is stolen from an exhibit at the Porsche museum; in the ensuing chase numerous vehicles are used such as a 911 Carrera S, a 917 K and a 918 Spyder.^[268]
Film	Black Widow		Trailer
	F9
	The Invisible Man
	Minions: The Rise of Gru
	Mulan
	Top Gun: Maverick
Food	Doritos	"The Cool Ranch"	Lil Nas X and Sam Elliott participate in a dance showdown to "Old Town Road".^[269]
	Planters	"Tribute"	Following his death in a previous ad, Mr. Peanut returns to life as a newborn child after the Kool-Aid Man's tears drip onto his grave.^[270]^[271]
	Pop-Tarts Pretzel	"Pop-Tarts Fixed the Pretzel"	Jonathan Van Ness serves as spokesperson for Pop-Tarts Pretzel, promoting it as an alternative to "boring" pretzels^[272]
	Pringles		Morty Smith enthusiastically enters the living room to promote various Pringles products, prompting Rick Sanchez to expose him as a robot, and realize he is trapped in a Pringles commercial.^[273]
Laundry detergent, beer, TV series	Tide Power Pods, Bud Light, The Masked Singer	#LaundryLater"	Charlie Day accidentally stains his shirt while watching the Super Bowl, leading him to contemplate when he should clean it now or later (such as during the halftime show, or the season premiere of The Masked Singer after the game on Fox).^[274]
Laundry detergent, beer	Tide Power Pods, Bud Light	"Bud Knight Now, #LaundryLater"	Charlie Day encounters the Bud Knight, wondering if his time period constitutes "later". However, it is actually 1436, and he is also ridiculed for the stain.
Laundry detergent, film	Tide Power Pods, Wonder Woman 1984	"Wonder Woman Now, #LaundryLater"
Laundry detergent	Tide Power Pods	"Finally Later, #LaundryLater"	An elderly Charlie Day finally cleans his shirt, only for someone to stain it again with ice cream.
TV series	WandaVision, Loki, and The Falcon and the Winter Soldier (Disney+)		Promo.
Website	Facebook	"Ready to Rock"	A series of Facebook groups containing the word "rock" are showcased, including cameos by Chris Rock and Sylvester Stallone.^[275]
Website	Google	"Loretta"	An elderly widower uses the Google Assistant to save and recall memories of his wife.^[276]^[277]

2021 (LV)

Product type	Advertiser/product	Title	Plot/Notes
Alcohol	Anheuser-Busch	"Let's Grab a Beer"	Displays various scenes of different social interactions of people getting a beer as the narrator explains the social meaning of grabbing a beer.^[278]
	Bud Light	"Legends"	In a parody of The Avengers, a number of characters and spokespeople from past Bud Light commercials help a truck driver help right his overturned truck, and get the spilled boxes of Bud Light back in his truck to deliver them to a store that had run out of stock.^[278]
	Bud Light Seltzer Lemonade	"Last Year's Lemons"	At a party, a group of partygoers discuss how 2020 was a "lemon of a year", accentuated by a montage of human society being ruined by actual lemons raining from the sky.^[278]
	Michelob Ultra Organic Seltzer	"All-Star Cast"
Beverage	Oatly	"Wow No Cow"	Toni Petersson, the CEO of Oatly, sings a jingle in the middle of an oat field. The ad was originally aired in Sweden (where Oatly was based) back in 2014 which was banned for using the phrase "Milk, but made for humans." due to a lawsuit from the Swedish dairy lobby LRF Mjölk.^[279]^[280]^[278]^[281]
Car	Cadillac Lyriq	"ScissorHandsFree"	Edward Scissorhands' son Edgar (Timothée Chalamet) discovers hands-free driving on the new Cadillac Lyriq, easing his ability to drive despite having scissors for hands^[278]
	General Motors (featuring the Cadillac Lyriq and GMC Hummer EV)	"No Way Norway"	Jealous that more electric vehicles are sold per-capita in Norway than the United States, Will Ferrell embarks on a voyage there by barge to showcase General Motors' new electric vehicles (with the Cadillac Lyriq and GMC Hummer EV in this ad). However, two of his friends, Kenan Thompson and Awkwafina, wind up in Finland, and Ferrell finds himself in Sweden instead.^[278]
	Jeep	"The Middle"	Bruce Springsteen drives on his Jeep to head to U.S. Center Chapel in Kansas while narrating a sense of being connected.^[278]
	Toyota	"Upstream"	American Paralympic swimmer Jessica Long swims in open waters featuring scenes of her life story, with a dramatized recreation of a phone call playing where her would-be adoptive parents are informed by an adoption agency that her lower legs would need to be amputated due to a rare medical condition, which the adopting parents fully accept.^[278]
Car accessories	WeatherTech	"Family"	Employees from the company explain how they love their work at WeatherTech^[278]
Car accessories	WeatherTech	"We Never Left"	Shows employees from the company telling that coming back didn't make any sense because they never left.^[278]
Electronics	Logitech	"Defy Logic"	Lil Nas X narrates a montage of people utilizing various Logitech products to "defy expectations".^[278]
Employment website	Indeed	"The Rising"	Shows people from all walks of life applying for new jobs while also experiencing many of the hardships they endured from loss of employment to starting a new life over.^[278]
Film	Coming 2 America		TV promo.^[282]
	F9		TV promo.^[282]
	Nobody		TV promo.^[282]
	Old		TV promo.^[282]
	Raya and the Last Dragon		TV promo.^[282]
Freelance services	Fiverr	Opportunity Knocks"	Four Seasons Total Landscaping expands into a cavernous "press venue".^[278]
Insurance	CURE Auto Insurance	"Whip it Out"
Laundry detergent	Tide	"The Jason Alexander Hoodie"	A mother tells her teenage son that his favorite hoodie, featuring the face of Jason Alexander printed on the front, should finally be washed. A montage shows Alexander's face on the hoodie negatively reacting to moments of everyday abuse. The boy also encounters the real Alexander, who demands the boy to "give [him] back [his] face." The ad features "Theme from The Greatest American Hero (Believe It or Not)" throughout, which was notably parodied by Alexander as his Seinfeld character George Costanza in the episode "The Susie".^[278]
Online food ordering	DoorDash	"The Neighborhood"	Daveed Diggs meets up with Big Bird from Sesame Street and shows the kinds of things that can get delivered from the neighborhood.^[278]
Online food ordering	Uber Eats	"Wayne's World & Cardi B's Shameless Manipulation"	Cardi B appears on Wayne's World as part of a segment encouraging viewers to eat at locally owned restaurants. Wayne Campbell (Mike Myers) and Garth Algar (Dana Carvey) promise that they would not rely on recent trends, subliminal messages, manipulative tactics, or celebrity cameos as part of their campaign, but proceed to do so anyway.^[278]
Restaurant	Chipotle Mexican Grill	"Can a Burrito Change the World?"	A boy asks how a burrito could change the world.^[278]
Smart speaker	Amazon Echo	"Alexa's Body"	A woman says that a fourth generation Echo Dot has the perfect body for Alexa until she sees a bus with an ad for the Amazon Original film Without Remorse starring Michael B. Jordan, causing her to daydream of having Jordan himself be her Alexa assistant, much to the chagrin of her fiancé.^[278]
Space Mission	Inspiration4 (Operated by SpaceX and Shift4Shop with corporation of St. Jude Children's Research Hospital)	"Join Us"	A close up of SpaceX's Space suit is shown (with views of the Earth in the reflection at the end) as the narrator announces Inspiration4, an all-civilian space mission.^[278]
TV series	The Falcon and the Winter Soldier (Disney+)		TV trailer.^[282]
Streaming service	Paramount+	"Sweet Victory"	A cast of characters and personalities from various ViacomCBS franchises complete their trip to their "new home" of Mount Paramount.^[283]
Website	Squarespace	"5 to 9"	Dolly Parton reworks her song "9 to 5" to salute side jobs.^[278]
Wireless	T-Mobile	"Family Drama"	Anthony Anderson along with his mother, Doris Hancox, invited along with family and friends to play some football while many of his relatives and friends watch the game unfold.^[278]
	T-Mobile	"Rockstar 5G"	Over a video call, Gwen Stefani asks Adam Levine to set her up on a blind date with someone who is "completely different", from another country, "cultured", and "not threatened by a strong, confident woman". However, Levine's poor wireless signal causes him to only hear the words "completely country", "uncultured", and "threatened by a strong confident woman", so he sets Stefani up with Blake Shelton instead.^[278] A similar ad was also made by T-Mobile with Tom Brady and Rob Gronkowski but it was banned, although it was rumored to be to protect the official sponsorship rights from Verizon Wireless. The other ad was seen online instead.^[284]^[285]
	Verizon Wireless	"Can't Blame the Lag"	Speaking to a crowd of players in an online video game, Samuel L. Jackson tells them to stop blaming network lag as an excuse for their poor performance, and use Verizon 5G Ultra Wideband with low latency instead. Offended by being called out for making excuses, JuJu Smith-Schuster rides in on a giant fish that eats Jackson.^[278]

2022 (LVI)

Product type	Advertiser/product	Title	Plot/Notes
Airlines	Turkish Airlines	"Pangea"	Morgan Freeman talks about Pangea the supercontinent from hundreds of millions of years ago.^[286]
Alcohol	The Botanist Islay Dry Gin 22	"The Spirit of Community"	The Botanist urges folks to support their local bars and restaurants.^[287]
	Bud Light Next	"Zero in the Way of Possibility"	People are inspired to break out of the mold. Features the Barbra Streisand song "Gotta Move"^[288]
	Bud Light Seltzer Hard Soda	"Land of Loud Flavors"	People snatch a bucket of hard soda cans from a party. The guests follow them through the fridge to another world where the mayor (Guy Fieri) approves of the new drink.^[289]
	Cutwater Spirits	"Here's to us lazy ones"	Celebrates people who take it easy.^[290]
	Michelob Ultra Organic Seltzer	"Caddie"	At the Superior Bowl, Brooks Koepka consults with his caddy on what to drink.^[291]
Alcohol (Beer)	Budweiser	"A Clydesdale's Journey"	A Clydesdale horse sustains an injury while jumping a fence. A dog becomes its companion during its rehabilitation.^[292]
Alcohol (Beer)	Michelob Ultra	"Welcome to Superior Bowl"	Peyton Manning goes to a bowling alley and hangs with some other celebrities.^[293]
Banking	Greenlight	"I'll Take It"	A guy (Ty Burrell) makes a number of questionable purchases that he thinks are good decisions, and runs out of money by the end of the commercial.^[294]
Cable	AT&T Fiber	"A Lot in Common"	Demi Moore and Mila Kunis think they will be selected for their high school's Most Admired Alum, only to be beaten out by a woman who is the first "Gigillionare". Moore and Kunis coincidentally were both alumnae from Fairfax High School in Los Angeles.^[295]^[296]
Car	BMW iX	"Zeus & Hera"	Zeus (Arnold Schwarzenegger) and Hera (Salma Hayek) retire to Palm Springs where he helps his neighbors with some bursts of electricity.^[297]
	Chevrolet Silverado EV	"New Generation: The Sopranos"	Meadow and A.J. Soprano (Jamie-Lynn Sigler and Robert Iler respectively) drive into New Jersey to their TV show's theme song ("Woke Up This Morning").^[298]
	Chevrolet Silverado 1500 LT Trail Boss	"Walter in Winter"	A sequel to "Cat" (ad for the same truck that aired during 2021 Summer Olympics), John Hoogenakker and his fictional feline, Walter, enjoy winter activities in places they traveled in a Chevrolet Silverado 1500 LT Trail Boss pick-up truck.^[299]^[300]^[301]^[302]^[303]^[304]^[305]
	General Motors	"Dr. EV-il"	Dr. Evil gets his cohorts back together with plans to have everyone use electric cars, and then they can take over the world.^[306]
	Kia EV6	"Robo Dog"	A robotic dog becomes enamored with a car, and follows it until it runs out of charge.^[307]^[308]
	Nissan Ariya	"Thrill Driver"	Eugene Levy tries out a new car and ends up being pursued by his actor cohorts (Catherine O'Hara, Brie Larson) and other celebs.^[309]
	Polestar 2	"No Compromises"	^[310]
	Toyota	"Mobility for All"	Follows the story of Robin and Brian McKeever, who competed in the Paralympic Games.^[311]
	Toyota Tundra	"The Joneses"	Tommy Lee Jones drives and races with Leslie Jones, Rashida Jones, and Nick Jonas.^[312]
Car accessories	WeatherTech	"Special Ops: Fit Crew"	The Weathertech special ops team move in to prep a vehicle from the products that were delivered to a person's porch.^[313]
Car charging	Wallbox	"Can Seth embrace electricity again?"	A man who was struck by lightning 10 years ago struggles to use any product that might involve electricity, except for the Wallbox electric vehicle charger.^[314]
Car shopping	Carvana	"Oversharing Mom"	A suburban mom shares about buying a car through Carvana.^[315]
Car shopping	Vroom	"Flake the Musical"	A woman sings in a La La Land-style musical number about how she sold her car, only to find out the person flaked out at the end.^[316]
Cryptocurrency	Coinbase	"Less talk, more Bitcoin"	The ad consisted only of a QR code bouncing across a black screen: when scanned, the code redirected to a promotion for new customers on the Coinbase website.^[317]^[318]
	Crypto.com	"The Moment of Truth"	LeBron James goes to 2003 to give advice to his younger self.^[319]
	eToro	"Flying Your Way"	Customers can get into the crypto market with texting.^[320]^[321]
	FTX	"Don't Miss Out"	Larry David travels through time and builds a track record of rejecting inventors' brilliant ideas, including the wheel, the lightbulb, American independence, and cryptocurrency. They then tell the audience not to be like Larry.^[322]^[323]^[324]
E-commerce	Salesforce	"The New Frontier"	A guy (Matthew McConaughey) in a space suit rides a hot air balloon.^[325]
Film	Netflix 2022 films/The Adam Project		A montage of Netflix film offerings for 2022, followed by a TV trailer for the film The Adam Project.^[326]
	Ambulance		TV trailer
	Marry Me		TV trailer
	Nope		TV trailer
	Sonic the Hedgehog 2		TV trailer
Fintech	gong.io	"What Did You Say?"	The company celebrates their success by giving everyone gongs to hit at the office.^[327]
Fintech	Quickbooks	"Duality Duets"	DJ Khaled and others sing along to "All I Do Is Win"^[328]
Fitness equipment	Tonal	"Strength Made Me"	Serena Williams works out with high-tech strength training equipment.^[329]
Food	Avocados from Mexico	"Big Game Commercial 2022"	The ancient Romans have a tailgate party^[330]
	Doritos and Cheetos Flamin' Hot	"Push It"	Woodland animals get their paws on an explorer's dropped snack bags; they start dancing to "Push It".^[331]
	Hellmann's Mayonnaise	"Mayo Tackles Food Waste"	Linebacker Jerod Mayo tackles people who are wasting food.^[332]
	Lay's	"Golden Memories"	Wedding party guys (Seth Rogen and Paul Rudd) recall the memories they had together.^[333]
	Planters Mixed Nuts	"Feed the Debate"	Ken Jeong and Joel McHale's debate over mixed nuts sparks more conflicts.^[334]
	Pringles	"Stuck In"	Snackers have their hands stuck in Pringles tubes.^[335]
Food delivery	Uber Eats	"Uber Don't Eats"	Jennifer Coolidge and other celebs find out the hard way that Uber Eats can deliver non-food products.^[336]^[337]
Gym	Planet Fitness	"What's Gotten into Lindsay?"	Lindsay Lohan gets her life back on track.^[338]
Investments	E-trade	"Off the Grid"	Two executives, played by Ambika Vas and Brian Calvert, persuade the E-trade baby to make a comeback.^[339]
Loans	Rocket Homes and Rocket Mortgage	"Dream House with Anna Kendrick and Barbie"	Anna Kendrick shows a young girl how Barbie can buy her dreamhouse, despite competing bidders.^[340]
Medical	Cue Health		A Cue Health test reader (voiced by Gal Gadot) introduces itself to the other smart devices in a parent's home.^[341]^[342]^[343]
Medical	Hologic	"Her Health Is Her Wealth"	Mary J. Blige does a health screening.^[344]^[345] Commercial was played twice.
Online betting	Caesars Sportsbook	"Sit Down Dinner"	Peyton Manning and Eli Manning have dinner with Cleopatra (Halle Berry) and friends.^[346]
Online betting	DraftKings	"Fortune: Life's a Gamble"	The Goddess of Fortune encourages people to take risks.^[347]
Online shopping	Rakuten	"High Stakes"	Hannah Waddingham raises the stakes on a poker game with various household items.^[348]
Personal care	GilletteLabs razor	"A Quick & Easy Shave"	Showing off its new razor that also has an exfoliating bar.^[349]
Personal care	Irish Spring	"Stinkiness Is Unwelcome"	A guy is welcomed to a clan until they discover that he stinks.^[350]
Phone	Google Pixel 6	"Lizzo in Real Tone"	Lizzo talks about how cameras were not good at capturing darker skin tones under various lighting conditions until now.^[351]
Restaurant	Taco Bell	"The Grande Escape"	Doja Cat and others escape clown college.^[352]
Retail	Sam's Club	"Kevin Hart x Sam's Club VIP"	Kevin Hart enjoys being treated like a VIP at Sam's Club, even though the treatment is available to everyone.^[353]
Smart speaker	Amazon Alexa	"Mind Reader"	Celebrity couple Scarlett Johansson and Colin Jost speculate what if Alexa was able to read their minds.^[354]
Sports	Prime Video	"Football Is Open"	Promoting Thursday Night Football moving exclusively to Prime Video for the 2022 NFL season.^[355]
	NFL	"Bring Down the House"	Video game football players pop out of a TV and start wreaking havoc.^[356]
	NFL	"We Believe"	Calais Campbell talks about the NFL's contribution to the community.^[357]
	2022 FIFA World Cup (Telemundo)	"Goal"	Various people perform Andres Cantor's famous goal call.^[358]
Streaming service	Disney+	"Disney+ has all the GOATs"	Awkwafina promotes that Disney+ has "the greatest movies and shows of all time", illustrated via a trip of literal goats dressed like characters from Disney-owned franchises.^[359]
Tax service	TurboTax	"Matchmaker"	Characters unmask themselves to become other characters.^[360]
Theme park	Universal Studios Florida Velocicoaster ride		Viewers get an opportunity to click on a website for a chance to win tickets to Universal Studios Florida^[361]
Travel	Booking.com	"Idris Elba says things"	Idris Elba promotes booking.com^[362]
Travel	Expedia	"Made to Travel"	Ewan McGregor talks about stuff that people can get, and whether they would regret buying it compared to the places that they could go.^[363]
TV series	NBC	"Stars Agree, NBC is America's No. 1 Network"	TV personalities complain about how Ted Danson gets to promote NBC and they don't.^[364]
	American Song Contest (NBC)		TV promo; Kelly Clarkson and Snoop Dogg announced as hosts.^[365]
	Bel-Air (Peacock)		TV promo
	The Endgame		TV promo
	Joe vs. Carole (Peacock)		TV promo
	Law & Order (NBC)		Season 21 promo.^[366]
	Moon Knight (Disney+)		TV promo
	The Lord of the Rings: The Rings of Power (Amazon)		TV promo
	The Thing About Pam (NBC)		TV promo
	Winning Time (HBO)		TV promo
Virtual reality	Horizon Worlds Meta Quest 2	"Old Friends, New Fun"	A retired animatronic dog is rescued from the dump and put in a museum exhibit, but reunites with his bandmates virtually using Horizon Worlds and Meta Quest 2 headsets.^[367]
Web hosting	Squarespace	"Sally's Seashells"	Sally (Zendaya) uses the website to sell her seashells in this variant of the tongue twister.^[368]
Wireless	T-Mobile	"A Message from Dolly: Do It for the Phones"	Dolly Parton does a PSA, and then hands it off to Miley Cyrus.^[369]
	T-Mobile	"Miley sings for the phones"	Miley Cyrus does a "We are the World"-like song to support 5G phones.^[370]
	T-Mobile home internet	"Duet for Home Internet"	Suburban guys (Donald Faison and Zach Braff) sing about their home internet.^[371]
	Verizon 5G	"Goodbye Cable"	"The Cable Guy" (Jim Carrey) tries to sell cable to a customer but she doesn't need it since she has 5G service.^[372]

2023 (LVII)

Product type	Advertiser/product	Title	Plot/Notes
Alcohol	Bud Light	"Bud Light Hold"	Miles Teller waits for a representative and grabs cans of Bud Light while dancing to the hold music ("Opus Number One" by Tim Carleton and Darrick Deel) with his wife Kayleigh Sperry.^[373]
	Busch Light	"The Busch Guide: Shelter"	The Busch Guy explains three things needed for survival: food, drink, and shelter. Sarah McLachlan asks to donate to provide shelter to animals, only to be interrupted that it was the wrong type of shelter and that the animal she is sitting next to is actually a wolf.^[374]
	Crown Royal	"Thank You, O Canada"	David Grohl gives thanks to all the various contributions Canada has given to the world.^[375]
	Heineken 0.0 drink + Ant-Man and the Wasp: Quantumania film	"Shrinking and Drinking, Now You Can!"	Ant-Man (portrayed by Paul Rudd) grabs a bottle of Heineken 0.0 while reading sticky notes warning him not to consume alcohol while being shrunk and not to give alcohol to the ants. Despite this, the ants takes the last bottle of Heineken 0.0 from the fridge that was unlocked.^[376]
	Michelob Ultra	"New Members Day"	In a parody of Caddyshack, Serena Williams and Brian Cox (riffing on his character Logan Roy from Succession) play a game of golf against each other at the Bushwood Country Club.^[377]
	Molson Coors	"The High-Stakes Beer Ad"	A fan of Coors Light gets into a bar brawl with a Miller Lite fan over which beer brand the ad should focus on, only to get the spotlight stolen under them by Blue Moon.
	Rémy Martin	"Inch by Inch"	Serena Williams delivers her rendition of Al Pacino's character's "Inch by Inch" motivational speech from Any Given Sunday, where it applies to more than just the football team, but a variety of teams.^[378]
Beverage	Pepsi Zero Sugar	"Great Acting or Great Taste?"	Ben Stiller plays different roles in different scenes (including reprising his role as Derek Zoolander from Zoolander), saying that the emotions and feelings he is depicting are not real, but just acting. After trying a can of Pepsi Zero Sugar, he asks the audience if his reaction is real or him acting and encourages viewers to try it for themselves.^[379]
Beverage	Pepsi Zero Sugar	"Great Acting or Great Taste?"	Steve Martin plays different roles in different scenes, and raises the question of whether it is real or just acting.^[380]
Candy	M&M's	"Ma&Ya's"	Maya Rudolph replaces the M&M's characters as the candy's spokesperson, relaunching them as "Ma&Ya's" candy-coated clams.^[381]
Car	General Motors + Netflix	"Why not an EV?"	Will Ferrell appears in various Netflix Original productions using his electric car.^[382]
	Jeep Wrangler 4xe + Cherokee 4xe	"Electric Boogie"	Several animals dance as a Jeep Wrangler drives through the woods.^[383]
	Kia Telluride X-Pro	"Binky Dad"	A man realizes that he has forgotten his baby's binky while on vacation with his family and drives back home to get it, gaining national media attention while on his journey.
	Ram Trucks	"Premature Electrification"	Various men express their issues about suffering from "premature electrification" - the fear that they are buying an electric vehicle too early.
Car accessories	WeatherTech	"We All Win"	WeatherTech proves the doubters wrong about building factories in America.^[384]
Cloud services	Workday, Inc.	"Rockstar"	Real rock stars complain about corporations calling their employees "rock stars".^[385]
Concert	U2	"UV Achtung Baby: Live at the Sphere"	A large sphere shows up in the skies. Promotion for their residency concerts at the MSG Sphere in Las Vegas.^[386]
Cosmetics	e.l.f.	"eyes. lips. face. sticky."	Jennifer Coolidge notices her makeup accessory is very sticky.^[387]
Credit card	Alaska Airlines Visa card	"Jacket"	A tall man tries to book a single ticket, but once informed that companions get a discount fare, reveals he was sitting on top of Funshine Bear (from Care Bears)^[388]
Delivery	Amazon	"Saving Sawyer"	A family has been hanging out with their adopted dog Sawyer during the COVID-19 pandemic, but when they return to work and school, Sawyer is left with nothing to do but trash the house. The family order a pet carrier over Amazon, but it turns out it is because they are bringing home a second dog.^[389]
	DoorDash	"We Get Groceries"	Celebs hype up local products at a woman at a grocery store.^[390]
	Uber One	"One Hit for Uber One"	After his assistant states that he doesn't do jingles, P. Diddy imagines auditioning singers Montell Jordan, Donna Lewis, Kelis, Ylvis and Haddaway to sing the jingles for Uber One.^[391]
E-commerce	Rakuten	"Not So Clueless"	Alicia Silverstone reprises her role as Cher Horowitz from Clueless debating about online shopping.^[392]
E-commerce	Temu	"Shop Like a Billionaire"	A woman looking for her clothes from the website's offerings.^[393]
Film	Air: Courting a Legend		TV trailer
	Creed III		TV trailer
	Fast X		TV trailer
	The Flash		TV trailer
	Indiana Jones and the Dial of Destiny		TV trailer
Food	Avocados From Mexico	"Make It Better"	In the Garden of Eden, Eve (Anna Faris) had taken a bite of the forbidden fruit, causing Adam to realize he is naked and flee, but then a groundhog offers her an avocado instead. Fast forward to present day New York City where everyone is walking around naked and unashamed.^[394]^[395]
	Hellmann's/Best Foods Mayonnaise	"Who's in the Fridge?"	A miniature Jon Hamm and Brie Larson get stuck in a fridge and realize that they are there because of their names (ham and brie, respectively). They are interrupted by Pete Davidson opening the fridge, who "eats" them by making a ham and brie sandwich.^[396]^[397]
	Doritos BBQ	"Jack's New Angle"	Jack Harlow gives up his rap career, and popularizes the triangle. Also stars Missy Elliott and Elton John^[398]
	Planters	"Made to Be Roasted"	Several comedians "roast" Mr. Peanut.^[399]
	PopCorners	"Breaking Good"	Walter, Jesse, and Tuco from Breaking Bad share a bag of PopCorners.^[400]
	Pringles	"Best of Us"	A guy gets his hand stuck in a Pringles container and is told by his grandfather that it happens to the best of us, and then shows other folks in different occupations with their hand stuck in the container. It even happens to his fetus cousin Timmy.^[401]
Franchise	Disney	"Disney 100 Special Look"	Disney celebrates its 100th anniversary.^[402]^[403]
Internet	Xfinity	"Movie Date / Red Flags"	At a stay-at-home movie date, the guy reveals that he doesn't have home internet, and the girl starts noticing a bunch of red flags around the home.^[404]
Internet	Xfinity	"Xfinity 10G Network, The Next Giant Leap"	Astronauts landing on the moon meet a group of young people who tell them they're characters in a video game.^[405]^[406]
Investments	e-Trade	"Wedding"	The e-Trade babies attend a wedding of their peers.^[407]
Laundry detergent	Downy Unstoppables	"Downy McBride"	Danny McBride emerges from a hoodie he had hidden himself inside to prove whether Downy Unstoppables' scent could last for 12 weeks.^[408]
Medical	Dexcom G7	"Feels Like Magic"	Nick Jonas talks about using Dexcom product to monitor his blood sugar levels.^[409]^[410]
NFL	NFL	"Run With It"	During an interview with flag football player Diana Flores, Erin Andrews attempts to snatch her flag belt, but Flores runs off, leading others to chase her through town. She eventually returns home where her mother also makes an attempt.^[411]^[412]
NFL	NFL	"We See You"	NFL players talk about how the NFL is helping out the community.^[413]
NFT	Limit Break		Shows a QR code offer for NFTs towards their new online game.^[414]
Online betting	DraftKings	"Kevin's Bet"	Kevin Hart is at a house party with a number of celebrities.^[415]^[416]
Online betting	FanDuel	"FanDuel Kick of Destiny featuring Rob Gronkowski"	In a live commercial, Rob Gronkowski attempts to make a Field goal kick in order to win $10 million for bettors. When attempted, the kick was unsuccessful.^[417]
Outdoor retail	Bass Pro Shops & Cabela's	–	^[418]
Pet food	The Farmer's Dog	"Forever"	A puppy grows up alongside his owner, watching as she becomes an adult, goes off the college, gets married, and has a child of her own.^[419]^[420]
Phone	Google Pixel 7	"Fixed on Pixel"	Featured editing unwanted people and objects out of the photos.^[421]
Religious	He Gets Us	"Be Childlike"	Black-and-white photo montage of children getting along.^[422]^[423]
Religious	He Gets Us	"Love Your Enemies"	Black-and-white photo montage of people shouting and arguing at each other.^[422]^[424]
Restaurant	Dunkin'	"Drive-Thru"	Ben Affleck works part-time at a Dunkin' drive-through, surprising customers. His day of work is interrupted by his wife Jennifer Lopez, who unexpectedly shows up at the drive-thru and expresses surprise at seeing Affleck working there.^[425]
Shoes	Skechers	"Sketches x Snoop Dogg Big Game Commercial"	Snoop Dogg promotes Skechers Slip-ons.^[426]
Streaming Service	Paramount+	"Stallone Face"	Characters from Paramount's television and film characters assemble together to talk about climbing the Paramount Mountain, which contains a giant carving of Sylvester Stallone's face. The real Stallone, who is hanging off the carving, falls after the carving of Stallone's face sneezes.^[427]
	Tubi	"Rabbit Hole"	Large rabbits drag people out from where they are and throw them down a hole.^[428]^[429] The ad won the Super Clio from the Clio Awards.^[430]
		"Interface Interruption"	Appearing as if the commercial break ended, the ad was taken over, switching over to the Tubi TV app to watch Mr. & Mrs. Smith.^[431]^[429]
		"Gardener"	A shorter ad where a woman finds a gigantic carrot with a bite taken out of it, and sees one of the large rabbits from "Rabbit Holes" ad.^[432]
Tax service	TurboTax	"Dancer"	An elderly gentleman dances to "The Safety Dance" in front of a fountain.^[433]
TV series
	Accused (Fox)		TV trailer
	Animal Control (Fox)		The host offers a QR code to get more information
	2023 Daytona 500 (Fox)		TV trailer
	Farmer Wants a Wife (Fox)		TV Trailer for Fox 2023 series
	Full Swing (Netflix)		In a continuation of the Caddyshack parody, Tony Romo as Carl Spackler asks what the folks are watching on the Caddyshack golf bag, and a woman talks about Full Swing.^[434]
	Gutfeld! (Fox News)		Greg Gutfeld films an ad proclaiming him to be the "new king of late night" (accompanied by his dog Gus and regular panelsts Kat Timpf and Tyrus), but is quickly cut off because of how expensive the ad time is.^[435]
	The Masked Singer (Fox)		TV trailer for season 9
	Next Level Chef (Fox)		TV trailers
	Poker Face (Peacock)	"Charlie Calls Bullsh*t"	Charlie Cale (Natasha Lyonne) chats with another person at a bar while talking about past commercials from the game as well as an ad on the show itself.^[436]
	USFL on Fox		TV trailers
	WWE Smackdown (Fox)		A pen clicking leads to a bunch of brawling at the library.
Travel	Booking.com	"Somewhere, Anywhere"	Melissa McCarthy sings a musical number about Booking.com.^[437]
Wireless	T-Mobile	"Bradley Cooper and His Mom Attempt A T-Mobile Commercial"	Bradley Cooper tries to do an ad with his mother.^[438]^[439]
Wireless	T-Mobile Home Internet	"New Year, New Neighbor"	John Travolta sings "Summer Nights" from Grease with his new neighbors Zach Braff and Donald Faison about high speed internet.
Website	Squarespace	"The Singularity"	Adam Driver goes into an existential crisis when he learns that Squarespace is a website that makes websites. Going to a desert to calm down, he realizes that Squarespace is technically capable of creating itself, causing numerous other clones of Driver to appear and multiply until it collapses on itself and a black hole appears, sucking in all the clones and leaving only the original Driver behind.^[440]

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1 2 Spangler, Todd (February 13, 2023). "Tubi Freaks Out Super Bowl Viewers With 'Interface Interruption' Ad".
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External links

Super Bowl Ad Archive on Ad Age

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.

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