2000s

LunaJets was founded in December 2007^[3] by Eymeric Segard, the company's acting CEO, after raising $US2million from private investors. The initial concept was to create an online platform to provide "empty leg flights",^[4] and last minute “empty seats” on private planes flying empty at a discount from market price. ‘Empty legs’, also called in the industry as “deadhead,” “positioning, “or “ferry flights,” are planes flying without any passengers due to the need to reposition or return to their home base, among other reasons. They can be available at a discount of up to 75% of regular prices. At the time, entrepreneur Richard Branson launched a similar concept named "Virgin Charter" with entrepreneur Scott Duffy,^[5] but for Lunajets, the concept of jet sharing and the resale of private jet seats did not work.^[6] Virgin Charter, who at the time employed 100 people, stopped its operation in 2009 when private jet charter dropped dramatically due to the financial crisis. LunaJets however had sold its first empty leg seat by July 2008, shortly after Eymeric Segard had created LunaJets. The same year they developed their online booking platform with proprietary technology. In 2009 they launched their website branding itself as high tech, full service and low commission on demand private jet charter flights.

2010s

In 2010, LunaJets rebranded itself as a low-cost provider of private jet charter flights under the “fly private at the best price” slogan, offering on-demand charter flights and empty legs, and additionally opened up a new office in Hungary. In October 2014, Lunajets launched the third version of its website. In May 2015, LunaJets introduced the first version of their mobile application^[7] (available on iOS, RiM and Android) presented by CNBC as the Uber of private aviation. As of 2015, LunaJets opened a regional office inside the Private Jet Terminal in Olbia, Italy and in Dubai and a new office in Ibiza. At that time, they had expanded to around 25 employees.

In 2017, LunaJets employed 40 individuals from 20 different nationalities, speaking 12 languages. The company reported 60 million Swiss francs in annual sales in 2018, a 40% increase from 2017.^[8] That year, LunaJets organized approximately 5,000 flights, a 35% increase compared to the previous year.^[8] In 2018, the economic magazine Bilan awarded LunaJets the title of Best Employer of the Year.

In 2010, LunaJets sold around 550 seats and had approximately 10 employees. By 2019, the company had increased its operations to 6,000 flights and expanded its workforce to 50 employees.

2020s

In 2021, LunaJets reported over 100 million Swiss francs in annual sales and organized more than 8,000 flights. The company employed 60 people across six key locations, including Geneva, Paris, London, Riga, Monaco, and Dubai. LunaJets experienced a record year in 2021, particularly in flight volume, as they served over 1,100 new clients for long-range flights spanning all continents. Additionally, LunaJets opened a new office in Monaco and relaunched their London office in 2021. In August of that year, the company also operated emergency charter flights out of Kabul.

In 2022, LunaJets continued to grow, with over 12,000 movements and 1,250 new clients, generating more than 150 million Swiss francs in revenue, a 40% year-over-year increase.

LunaGroup Charter, a sister company of LunaJets, also reported a 290% year-over-year increase in 2022. In February 2023, LunaJets inaugurated a new office in Dubai, its first location outside Europe, and plans to open additional offices in Zurich and Madrid in 2023. Over the past two years, Luna Aviation Group has expanded its presence to include locations in London, Paris, Riga, and Monaco.