Malini Agarwal
Born (1977-05-26) 26 May 1977
Allahabad (now Prayagraj), Uttar Pradesh, India
Other namesMissMalini
Occupations
Years active2000−present
SpouseNowshad Rizwanullah
Parents
  • Beni Prasad Agarwal (father)
  • Manjulika Agarwal (mother)
Websitewww.missmalini.com

Malini Agarwal (born 26 May 1977), also known as MissMalini, is an Indian digital influencer,[1][2] TV host,[3] entrepreneur,[4][5] and author.[6] She began her career as a radio jockey at Radio One in Mumbai, India, and later served as the head of digital content for Channel [v] India. In 2008, she established her blog, MissMalini.com, where she covers topics related to Bollywood, Indian television, fashion, beauty, and lifestyle. Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz[7] and UTV Bindass' Style Police,[8] as well as several seasons of her own show, MissMalini's World on TLC,[9][10] Inside Access with MissMalini on Vh1 Kya Scene Hai on Zoom, Feet Up With the Stars on Voot.[11]

Malini, founder of MissMalini Entertainment and its creative director,[12] also founded Girl Tribe by MissMalini, a community where women connect, share, and support one another.[13] After the acquisition of MissMalini Entertainment by Good Glamm Group in 2021, she co-founded Good Creator Co.[14] Her debut book, To the Moon: How I Blogged My Way to Bollywood, was published by Harper Collins India in 2018.[15]

Early life

Malini was born on 26 May 1977, in Allahabad, India.[16] She grew up in various countries as her parents worked with the Indian foreign service, eventually graduating from Maitreyi College, Delhi University and moving to Mumbai, where she now lives.[17]

Radio

Agarwal started her radio career as a Radio Jockey with WIN 94.6 in Mumbai, which later became Go 92.5 and then Radio One 94.3. Some of the shows she hosted included Horn OK Please, 225, Tiger Time with Malini, Overdrive and Malini till Midnight. Agarwal worked her way up to Programming Director before she decided to transition to digital TV, becoming Channel V India's Head of Digital Content. Agarwal previously was a regular contributor to radio shows, including a weekly call-in with the BBC Asia Network.[18]

MissMalini.com

MissMalini.com was founded as a hobby blog in 2008, as an extension to the gossip column Agarwal had been writing on the side for many years, with Mumbai tabloid Mid-Day. Following a surge in readership, she decided to leave Channel V to focus full-time on the blog.[19] The blog draws inspiration from international sites such as PerezHilton and PopSugar covering all aspects of Bollywood and celebrity life. It also covers the latest in Indian and international fashion trends, along with lifestyle content such as Travel, Food, and Nightlife. MissMalini.com is also the official blogging partner for fashion properties in India like Lakme Fashion Week,[20] Blender's Pride Fashion Tour,[21] and India Resort Fashion Week.[22] The blog has also covered fashion events outside of India, most recently Cape Town Fashion Week 2012.[23]

Agarwal is also related with her show "Inside access with Miss Malini" where she meets several celebrities and does fun stuff together. Season 1 has finished airing, with season 2 in progress.

Agarwal and her blog missmalini.com are regularly featured in leading digital and print fashion and lifestyle publications, including Elle,[24][25] Cosmopolitan,[26] Harper's Bazaar,[27] Grazia,[28] Femina (India),[29] and Glamrs.com[30] among others. In December 2021, the company was acquired MyGlamm for an undisclosed amount.[31]

In December 2021, Malini Agarwal's company, MissMalini, was acquired by the Good Glamm Group.[32][31] Following this, the group consolidated Plixxo, Winkl, Vidooly, Bulbul, and MissMalini's influencer and talent management division, forming Good Creator Co. Malini is now a co-founder of Good Creator Co. It is the largest influencer platform.[31][33]

Shows and events

In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar showcased 12 content creators and influencers across various domains, such as Ranveer Allahbadia, Faye D'Souza, Be YouNick, Malini Agarwal, Sushant Divgikar, Pooja Dhingra, CarryMinati, Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and Prajakta Koli.[34]

In July 2022, MissMalini, in partnership with the Good Creator Club and The British Brow Bar, hosted the 'Boss Lady' dinner event in Mumbai, attended by Naiyya Saggi, Aahana Kumra, Sherry Shroff, Preeta Sukhtankar, Anusha Dandekar, Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more.[35]

Good Creator Co. launched "Actor's Circle," a show. The second episode, hosted by Malini Agarwal at All Saints Mumbai on January 15, featured special guest actor Aparshakti Khurana.[36]

In April 2023, The Good Creator Show, a bi-weekly podcast by Good Creator Co., was launched, with Malini Aggarwal as the host. The podcast features guests from the influencer marketing sector, including Hitesh Dhingra, Rij Eappen, Pooja Dhingra, Malvika Sitlani, and more.[37]

Malini was a part of Bigg Boss season 13 and conducted interviews with the evicted contestants.[38]

In August 2023, Indya collaborated with MissMalini from Good Creator Co. for a festive edit collection.[39]

TV Shows

Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz[40] and UTV Bindass' Style Police,[41] as well as two seasons of her own show, MissMalini's World on TLC[42] and Inside Access with MissMalini on vh1.[43]

  • MissMalini’s World Season 1 & 2  - Season 2
  • Inside Access Season 1 & 2  Season 1 link  Season 2
  • Kya Scene Hai: Link 1 Link 2
  • Inventor Challenge
  • Social Disconnect - Producer & Cameo
  • Zayed Khan Film Cameo

Books

  • Agarwal, Malini (2018). To the Moon: How I Blogged My Way to Bollywood. India: HarperCollins. ISBN 978-9352774470.[44][45]
  • Under The Influence[46]

Awards and recognition

Malini has received various accolades and recognition over the years. She ranked #1 on IMPACT's 50 Most Influential Women in Media, Marketing and Advertising 2017,[47][48] and has been recognized as one of the top business leaders to watch on Fortune India's 40 Under 40 List,[49] GQ's 50 Most Influential Young Indians List[50][51] and World Marketing Congress's 50 Most Influential Digital Marketing Leaders Listing. She has been awarded Cosmopolitan's Editors' Choice Awareness Influencer of the year 2020[52][53] along with being named one of the Top 10 Young Businesswomen by CNBC-TV18 at the Young Turks Summit[54] and the #1 Digital Influencer in the world on SERMO's Digital Influencer Index 2016.[55] She was also a part of YourStory's 100 Digital Influencers of 2020.

Malini received an award at the Cosmopolitan Blogger Awards in 2018.[56] In 2019, she won the Global Social Media Icon 2019 prize at Malaysia Social Media Week[57][58] and was named Women Influencer of the Year by Exhibit's Women Influencers of the Year 2019.[59] She was also recognized in the Media Leaders category at #SSSuperwomen2019.[60] In the subsequent years, Malini was consistently featured and invited to The Economic Times Women Economic Forum. In December 2020, she was recognized in Aspioneer Magazine's Influential Women 2020 list[61] and received the "Be More Elle" Award at the Elle Women Achievers Awards.[62] In 2023, she was featured in Rolling Stone India's Women in Creativity list[63] and ranked #16 on IMPACT's 50 Most Influential Women.[64]

Other accolades

Year Award Category
2017 Forbes Power Trailblazers[65] -
2021 Lokmat Digital Influencer Awards[66] Best Celebrity and Lifestyle Influencer
2021 India Fashion Awards[67] Female Digital Entrepreneur & Social Media Personality of the Year
2023 Whosthat360 NDTV Influencer Awards[68]

References

  1. ↑ "Miss Malini Dot Who?". Open The Magazine. 17 May 2012. Retrieved 18 December 2023.
  2. ↑ Reuters "Meet the face of the new India: 'Blogging princess' Miss Malini", The Globe & Mail, 12 February 2013
  3. ↑ "Vh1 – Inside Access with Miss Malini". Indian Television Dot Com. 8 February 2018. Retrieved 27 February 2018.
  4. ↑ Behal, Ambika. "How India's First Bollywood Blog Turned into A Media House: A Question and Answer With MissMalini". Forbes. Retrieved 27 February 2018.
  5. ↑ Duttagupta, Ishani (14 September 2015). "MissMalini.com: How Malini Agarwal has opened a new growth avenue of Bollywood fashion in lifestyle e-tail". The Economic Times. Retrieved 27 February 2018.
  6. ↑ "HT-Nielsen top 10: Miss Malini's to the Moon new entrant on nonfiction list". hindustantimes.com. 20 January 2018. Retrieved 27 February 2018.
  7. ↑ "Tech Toyz: gossip special with Miss Malini - Videos - Tech - IBNLive". web.archive.org. 27 June 2011. Retrieved 18 December 2023.
  8. ↑ Firstpost "Rahul Khanna, Manasi Scott, Poorna Jagannathan with MissMalini on UTVBindass Style Police Episode #7", Firstpost, 9 June 2011
  9. ↑ "New show on TV: Get up close & personal with Bollywood's biggies". India Today. 11 August 2015. Retrieved 28 February 2018.
  10. ↑ "Moving from website to TV: MissMalini.com". Moneycontrol. Retrieved 28 February 2018.
  11. ↑ "Bollywood biggies get candid with Malini Agarwal on 'Feet Up With The Stars'". Telangana Today. 10 August 2021. Retrieved 18 December 2023.
  12. ↑ Sabharwal, Punita (25 March 2017). "Here's Miss and Mr Malini". Entrepreneur. Retrieved 18 December 2023.
  13. ↑ "Her tribal comfort: MissMalini founder launches digital platform 'Girl Tribe App' solely for women". The New Indian Express. Retrieved 18 December 2023.
  14. ↑ Bhalla, Tarush (13 December 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". Mint.
  15. ↑ "MissMalini's first interview with Abhishek Bachchan "crashed and burned"". Vogue India. 14 January 2018. Retrieved 18 December 2023.
  16. ↑ "ब्लॉगिंग के शौक ने मालिनी को बनाया STAR, जो लिखती हैं, बन जाता है ट्रेंड". dainikbhaskar (in Hindi). 23 July 2016. Retrieved 28 February 2018.
  17. ↑ "Blogging It Right". Verve Magazine. 6 January 2015. Retrieved 28 February 2018.
  18. ↑ BBC Asian Network [Raj and Pablo http://www.bbc.co.uk/programmes/b01qg8s5], Raj and Pablo Show
  19. ↑ Avantika Sharma "Blog watch: Young and Fabulous", IndiaToday.in, 20 January 2012
  20. ↑ Ranjit Rodricks "All the Glitz & Glamour From Lakme Fashion Week Opening Party", MissMalini.com, 3 August 2012
  21. ↑ Karen Alfonso "Blenders Pride Fashion Tour 2012 Kicks Off", MissMalini.com, 4 September 2012
  22. ↑ Ranjit Rodricks "Get Set for India Resort Fashion Week 2012 in Goa from November 28th to December 2nd", MissMalini.com, 9 November 2012
  23. ↑ Nowshad Rizwanullah "Mercedes Benz Fashion Week Cape Town: Days 3 & 4", MissMalini.com, 21 August 2012
  24. ↑ Heranandani, Naina "Elle Women 2011", Elle India, January 2011
  25. ↑ Datta, Joy "Friday Style" Archived 10 April 2013 at archive.today, Elle India, January 2011
  26. ↑ Chawla, Akanksha The Cool Thing I Do..., Cosmopolitan India, April 2012
  27. ↑ Malini Agarwal, Trousseau Talk, Harper's Bazaar, October 2011
  28. ↑ "A Day in the Life of Celebrity Blogger MissMalini", Grazia India, June 2012
  29. ↑ Dhruv, Saloni "Little Miss Perfect", Femina, June 2012
  30. ↑ Symons, Pallavi "Miss Malini's Cover Look: Step-by-Step Tutorial" Archived 11 April 2013 at archive.today, Glamrs.com, February 2013
  31. 1 2 3 Bhalla, Tarush (13 December 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". Livemint.
  32. ↑ "Good Glamm Group acquires MissMalini Entertainment". The Times of India. 14 December 2021. ISSN 0971-8257.
  33. ↑ "How These Successful Women Entrepreneurs Broke the Bias". Business Today. 30 March 2022. Retrieved 20 December 2023.
  34. ↑ "Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini". www.adgully.com. 28 January 2022. Retrieved 18 December 2023.
  35. ↑ "Good Creator Co Announces The Launch Of The Good Creator Co X Dabboo Ratnani Creator Calendar 2022 Curated By Missmalini". BW Disrupt. Archived from the original on 26 May 2022.
  36. ↑ "The brand new edpisode of 'Actor Circle' with Aparshati Khurana". www.adgully.com. 21 January 2023. Retrieved 18 December 2023.
  37. ↑ "The Good Creator Show". adgully.com. 4 April 2023. Archived from the original on 4 April 2023.
  38. ↑ "Bigg Boss OTT 2 RJ Malishka To Danny Pandit, Popular Celebrity Influencers Set To Escalate The Drama In House". English Jagran. 13 July 2023. Retrieved 18 December 2023.
  39. ↑ "Indya partners with MissMalini by Good Creator Co for festive edit". FashionNetwork.com.
  40. ↑ "Are Microsoft Kinect, Twitter, Android OS a rad or fad?". Moneycontrol. 13 September 2011.
  41. ↑ "Miss Malini Dot Who?". Open The Magazine. 17 May 2012.
  42. ↑ Jain, Aashika (3 August 2019). "Miss Malini's Secret to Winning the Internet & Millennials Lies in The Community She Has Built in a Decade". Entrepreneur.
  43. ↑ "Bombaywaali with MissMalini". www.shethepeople.tv.
  44. ↑ Ranganna, Akhila (5 January 2018). "Miss Malini's new book documents her journey". The Hindu. ISSN 0971-751X. Retrieved 8 March 2018.
  45. ↑ "Meet one of the first Indians who turned their blog into a multi-million rupee business: Celeb Confidante Malini Agarwal". Retrieved 20 December 2023.
  46. ↑ Ranganna, Akhila (5 January 2018). "Miss Malini's new book documents her journey". The Hindu. ISSN 0971-751X. Retrieved 8 March 2018.
  47. ↑ "19 NEW ENTRANTS IN IMPACT'S 50 MOST INFLUENTIAL WOMEN LIST, 2020, WITH KALLI PURIE AT NO.1". Impact. Retrieved 9 September 2021.
  48. ↑ "Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017 – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 9 September 2021.
  49. ↑ "Malini Agarwal: Sitting pretty". www.fortuneindia.com. 9 February 2017. Retrieved 20 December 2023.
  50. ↑ "GQ's Most Influential Young Indians 2017: Mavericks". GQ India. 7 July 2017. Retrieved 9 September 2021.
  51. ↑ "GQ's Most Influential Young Indians 2017: Mavericks". GQ India. 7 July 2017. Retrieved 20 December 2023.
  52. ↑ "Cosmopolitan Blogger Awards 2020: Meet the Winners!". Cosmopolitan India (Cosmopolitan India June – July ed.). p. 173.
  53. ↑ Kaushal, Shruti (31 March 2021). "Cosmo India Blogger Awards 2020: Complete list of winners in all categories, check here". Newsd.in. Retrieved 20 December 2023.
  54. ↑ CNBC-TV18 Young Business Women 2016, retrieved 9 September 2021
  55. ↑ "Sermo digital influencer index 2016 (high res)". Issuu. Retrieved 9 September 2021.
  56. ↑ "Cosmo India Blogger Awards 2018—Meet the Winners!". Cosmopolitan India. Retrieved 22 September 2023.
  57. ↑ "Malini Agarwal wins Global Social Media Icon 2019 at Malaysia Social Media Week - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 22 September 2023.
  58. ↑ "Malini Agarwal of MissMalini Entertainment Wins Global Social Media Icon 2019 at Malaysia Social Media Week". MediaNews4U. 18 June 2019. Retrieved 22 September 2023.
  59. ↑ "Exhibit announces the results of the inaugural edition of the Top 100 Digital Influencers". MediaNews4U. 24 June 2019. Retrieved 22 September 2023.
  60. ↑ Samosa, Social. "#Superwomen2019: No one but you knows what you're capable of: Malini Agarwal". www.socialsamosa.com. Retrieved 22 September 2023.
  61. ↑ "Influential Women Leaders, 2020". Aspioneer. 10 December 2020. Retrieved 22 September 2023.
  62. ↑ "elle-maid | elle-maiden, n.", Oxford English Dictionary, Oxford University Press, 2 March 2023, retrieved 22 September 2023
  63. ↑ "COVER STORY: Asees Kaur, Mithila Palkar and Malini Agarwal on Being India's Foremost #WomenInCreativity". RollingStone India.
  64. ↑ Malini Agarwal is No. 16 on IMPACT's 50 Most Influential Women list 2018, retrieved 22 September 2023
  65. ↑ "2018 W-Power Trailblazers | Forbes India | Page 2". Forbes India. Retrieved 20 December 2023.
  66. ↑ "Lokmat Digital Influencer Awards 2021: MissMalini bags Best Celebrity and Lifestyle Influencer Award". Lokmat English. 2 December 2021. Retrieved 20 December 2023.
  67. ↑ "MissMalini is awarded two distinguished titles at the India Fashion Awards". www.adgully.com. 6 October 2021. Retrieved 20 December 2023.
  68. ↑ "WHOSTHAT360 NDTV Influencer Awards: An Evening of Glitz and loads of Glam! | Influencer News". whosthat360.com. Retrieved 27 December 2023.
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