Marcello Serpa
Born1962
Sao Paulo, Brazil
NationalityBrazilian
Alma materFachhochschule fur Grafik-Design, Munich, Germany[1]

Marcello Serpa is a Brazilian advertising executive. He was creative director and co-chairman of AlmapBBDO until 2015.

Career

Serpa studied visual and graphic arts in Germany,[1] where he subsequently worked for different ad agencies. In 1987 he returned to his native Brazil, where in 1993 he took the lead of AlmapBBDO together with strategic planner José Luiz Madeira. After two decades at the helm of the agency, the pair left Almap in 2015.[2]

Awards

Serpa is Brazil’s most honoured art director, with 45 Clio Awards, and 149 Cannes Festival Lions, including Latin America’s first Grand Prix.[3]

In 1993, he won Latin America’s first Grand Prix award in Cannes, in print and outdoor, for a campaign he created for Guaraná Antarctica soft drink while at DM9 DDB, a São Paulo agency.[4]

Serpa is also a winner of the 2008 Clio Awards Lifetime Achievement Award, and a Lion of St. Mark award.[5][6]

References

  1. 1 2 "Profile: Marcello Serpa". Adweek. Retrieved 2018-02-10.
  2. ↑ "Where Is Marcello Serpa? Heading to New York for His First Art Exhibit". Advertising Age. Retrieved 2018-02-10.
  3. ↑ "2008 Lifetime Achievement Award Recipient: Marcello Serpa". clios.com. 1 September 2008. Retrieved 2018-02-10.
  4. ↑ "Creative Cannes: Lionhearted". Adweek. Retrieved 2018-02-10.
  5. ↑ "Marcello Serpa - Amsterdam 2016". whatdesigncando.com. Retrieved 2018-02-10.
  6. ↑ Marcello Serpa. "Cannes Lions 2016: 'The language has to be local'". Campaignindia.com. Retrieved 2018-02-10.


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