Marla Rausch
Born
Philippines
NationalityFilipino
Alma materUniversity of the Philippines
Occupation(s)Founder and CEO of Animation Vertigo
Known forMotion-capture animation

Marla De Castro Rausch is the founder and CEO of Animation Vertigo, a motion-capture animation company.

Early life and education

Rausch was raised in the Philippines and earned her bachelor's degree in mass communications from the University of the Philippines.[1][2][3] She migrated to the US in 1999.[4]

Career

Rausch worked freelance for her husband's former animation company L.A. Spectrum Studios and also Sony Computer Entertainment America as a motion capture tracker.[5] Throughout the 1990s, she worked as a visa officer for the Canadian and Australian Embassies in the Philippines. Rausch began her work in the US as a financial advisor with Ameriprise Financial and American Express Financial Advisors.[1]

In 2004, she founded Animation Vertigo, a motion-capture animation company. The company maintains offices in San Francisco and Manila with its headquarters in Irvine, California.[6][7][8][4] In 2015, it had 55 employees. Animation Vertigo processes motion-capture studios' raw data before animators receive it. Roughly 85 percent of Animation Vertigo's work involves video games and the rest is done for TV shows and movies. The company's clients include Activision, Madden NFL, FIFA,[5] the Call of Duty franchise and Jim Carrey’s A Christmas Carol.[4]

Personal life

Rausch and her family reside in California.[4] She is a member of the Motion Capture Society, Women in Animation and the International Game Developers Association and is involved in organizations that support entrepreneurial spirit and STEAM to mentor females.[1][2]

References

  1. 1 2 3 Dunn, Laura (October 28, 2014). "Women in Business: Q&A with Marla Rausch, Founder of Animation Vertigo". Huffington Post.
  2. 1 2 Walters, Heather Rose (August 8, 2017). "Disrupting Animation: How Marla Rausch Became A Leader In Tech". HER.
  3. ↑ "Marla Rausch, Mother & Inspiring Motion Capture Entrepreneur". Asian Entrepreneur. Retrieved 7 December 2017.
  4. 1 2 3 4 Wheeler, Ian (March 20, 2014). "Irvine CEO feels right at home with global animation company". The Orange County Register. Retrieved 8 December 2017.
  5. 1 2 McMillan Portillo, Caroline (December 31, 2014). "As a newbie animation entrepreneur, she nabbed one of the industry's biggest clients. Here's how". The Business Journals. Retrieved 8 December 2017.
  6. ↑ "About". Animation Vertigo. Animation Vertigo. Retrieved 8 December 2017.
  7. ↑ Nault, Kyle (May 8, 2015). "Irvine animation company a name player in video game world". Los Angeles Times.
  8. ↑ Chan, Rosalie (August 10, 2016). "Why More Women of Color Than Ever Are Starting Their Own Businesses". Time. Retrieved 8 December 2017.
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